The Most Common Website Problems That Affect Business

The Most Common Website Problems That Affect Businesses

Your company’s website is it’s most important online sales asset, period. If you expect to create any sort of value for your company through your website, you need to make sure it’s armed for the task.

Bounce Rate is the indicator that shows you how many people are leaving your website after seeing a single page. When your bounce rate is high, it means visitors aren’t liking what they are seeing or aren’t finding what they’re looking for in your website, even though your company might actually provide what they need. If your visitors are bouncing, your website may have problems related to one or more of these categories:

In this blog, we want to take an in-depth look into the most common website issues affecting businesses all around the globe:

Design

Clean, responsive, and visually-appealing design is indispensable for a corporate website. Your visitors need to like what they see first and foremost before you can start expecting them to provide you with their information. Design problems can range from unappealing or outdated visual design to issues with the website’s internal structure. Poor design can result in slow loading time, confusing navigation, and altogether failing to capture leads or even keep visitors interested in staying. Some of the most common website design problems out there are:

Content

A visually-appealing website will keep your visitors interested for only a short period of time if your content isn’t up to standards. We like to say that “Content is King” because content is the answer to your public’s questions. Content is your online sales pitch; you don’t have a face-to-face interaction with your visitors, so whatever they read on your website has to convince them to take the next step. Content also needs to fulfill certain standards so that search engines can find it. As important as content is, it’s probably the area where many business websites are weakest.  Some common content issues are:

Optimization

So, your website’s look and feel are modern and intuitive, and you regularly add relevant content, but you’re still not getting enough organic visits. You may have missed out on a critical step: SEO.

SEO used to be seen as an afterthought, but nowadays optimization is considered a minimum requirement for search engines to give your website any sort of attention. SEO needs to be taken into consideration from the very first steps of content design. Keywords need to be researched, strategized, and implemented with a tactical approach. Overall, SEO is not an overly complicated process, but you need to know what you're doing to get it right. Common SEO issues are:

Lead Capturing

Lead capturing is the science of funneling a lead through your website content a towards them giving you their information to start the sales process. There both front-end and back-end characteristics of lead capturing optimization. A well-designed information flow, strong Calls to Action (CTAs), and comprehensive contact forms are all part of the front-end aspect of lead-capturing. Behind the curtains, the lead funnel needs to be able to notify your sales team and get them to act quickly. Some of the most common website problems relating to the lead capturing process are:

If you are experiencing any of the most common website issues that affect business, you may need some expert advice. Contact our team to find out how your website can improve and become a powerful sales asset for your company.

5 Ways How PPC Can Help Your Business

It wasn't too long ago when SEO was the solution that every digital marketing agency was pushing for. An entire online culture was built around the concept of Search Engine Optimization and how to get your website to crawl up the rankings and make it to Google's front pages. Nowadays, SEO has become more of a necessity rather than an option. Your business' website needs to be optimized as a minimum requirement or Google will ignore it altogether. So, if all of your competitors are using SEO tactics to make it to Google's front pages, what other options do you have to gain an advantage in this highly competitive digital market?

It's time to learn about the benefits of another 3-letter acronym: PPC.

How Can PPC Help My Business?

PPC stands for Pay-Per-Click. In a nutshell, it refers to paid advertising on search engines like Google and Bing. These paid ads on search engines are pieces of well-researched copy placed at the top of a search results page which have been designed to reel-in targeted leads. It's called "pay-per-click" because you only pay when a visitor clicks on your link and goes to your website. In short, PPC is an advertisement that you only pay for when it's effective.

PPC works in tandem with SEO practices using many of the same parameters; well-designed content with highly-relevant keywords that tie into the optimized pages. SEO practices will lead the way for organic traffic, but this takes some time to develop. Your PPC campaign will reel in paid visits and, as your site becomes more visited, your page will start ranking higher. As your website becomes more and more relevant, your PPC strategies will have indirectly boosted your organic traffic as well.

It's important to note that PPC is not a substitute for SEO. SEO is still the most important tactic you'll need to generate organic traffic and earn Google's highest rankings; PPC however, is where your business can really earn a competitive advantage. Here are 5 ways that PPC can help your business in our ever-evolving digital marketplace:

1. PPC is a cost-effective solution

Many businesses are still hesitant to engage in a PPC Campaign because they fear it will cost them too much money without being effective enough. A poorly-designed and mismanaged PPC Campaign can certainly prove unnecessarily costly, but when it is executed carefully, it can prove to be the most cost-effective form of online advertising you can use. An effective PPC Campaign generally follows these "rules":

a. Start with a small investment, measure keyword effectiveness, adjust the campaign, and expand your investment progressively.

b. Use PPC optimization to find the best long-tail and short-tail keywords that can find you better targets at lower costs. Remember, broader keywords are more expensive and more specific keywords phrases are both less costly and will give you more nurtured leads.

c. Be patient, and increase your budget on profitable campaigns. In the beginning, every campaign will take about a couple of months to start showing its true results as initial measurements and optimization adjustments are made.

d. Study your competitors. There is a wealth of information you can get about the competition that can give you insight into how they are working, as well as what they are missing. There are several tools that let you mine data such as which keywords they are ranking, what their ad-copy looks like, and what their PPC budget is.

e. Adjust your keywords constantly. As your PPC Campaign develops, you will generate enough information to see which keywords are being the most profitable as well as which ones are just costing you money. Get rid of keywords that aren't profitable and invest more in the ones that are.

2. PPC has a rapid ROI

SEO will show its benefits over the long-term, but PPC will give you a quick turnover of positive results. Think of it with this hunting analogy; SEO is like setting up traps, while PPC is like aiming at a target and shooting. GoogleAds, Facebook Ads, and other PPC options allow you to make very specific targeting with your advertising. This means you'll be able to aim at audiences that are specifically looking for what you have to offer. You'll be able to direct your ads towards the people most likely to purchase your product or service.

A well-optimized PPC campaign will start showing positive results within the first trimester. A well-managed PPC effort will yield a high number of leads well before a year of investment. The average CTR (click-through rate, or each time a visitor clicks on an ad and goes to your website) is 2%. That may sound low, but the math for ROI is pretty astounding. Let's say you receive 100 clicks per day with a CPC (cost-per-click) of $0.20, your total investment will be $20 in advertising. If your product/service makes you $5 for each sale, you'll only need to convert 4 of those clicks to cover your costs. If you're a tech firm with each contract representing several thousand dollars, you'll be able to make large ROI on several small investments.

Note: If you are looking to lead a successful online campaign to boost your leads, you'll need to make sure your website is optimized both in SEO terms as well as sales conversion terms before you go full steam ahead into a PPC effort.

3. PPC allows you to test how products and services sell online

Running a Google Adwords campaign might be the easiest way to measure the performance of your website as a selling point as well as the online appeal of your products and services. PPC's function is pretty straightforward: you pay when they click and only when they click. This means that leads are taken directly to your doorstep. From that moment, it's up to your website's appeal and your product or service's value to strike a connection with the visitor and convert them into a sale.

If your PPC Campaign is delivering a lot of leads to your website but you aren't converting any of them, then it's likely you have to re-evaluate your website's marketing appeal or the quality and value of your product/service. Using PPC as a way to test how your offering sells obviously comes at a cost, but any company aiming to build its online presence needs to identify where improvement is needed early in their digital marketing journey.

4. PPC works in tandem with other digital marketing tactics

PPC covers a lot of terrain and integrates with every other digital marketing tactic out there:

5. PPC lets you do re-marketing

Attention spans are short in the age of the smartphone. It's likely that many of those visitors that clicked on your ad and visited your website didn't convert into a sale right then and there. This is even truer for company's whose products or services are expensive or require a long-term business engagement. These passerby clickers aren't necessarily lost customers, however. PPC keeps track of who clicks on the ads and can then aim ads at those people again at a later time that reminds them of their interest.

Re-marketing is obviously not as simple as it sounds. Complex algorithms are put in place to identify the best moment to re-market to a visitor and improve the chances of piquing their interest.

Is PPC right for my business?

PPC is a highly-versatile online marketing tactic that can be tailored to fit nearly any business and industry. The more important question you should be asking is if your business is ready to take advantage of PPC. If your website has been optimized with SEO best practices and you have a proper sales funnel structured towards acting on leads quickly, then your business might be ready to start a PPC strategy.

It's also important to note that designing a successful keyword strategy and managing a PPC campaign with constant improvement is not a simple task. Successful PPC strategies require knowledge and expertise in the SEM playing field as well as plenty of time to analyze, adjust, and execute the campaign. This is why it's often a smarter choice to partner with a digital marketing firm with PPC expertise that will help your business have a successful and ever-improving PPC effort. They will also be able to identify what other aspects of your digital marketing strategy might need improvement to ensure that your PPC investment is not in vain.

If you are interested in PPC advertising for your business as well as demand generation tactics, find more information here.

Why Social Media is Good for Business

5 Reasons Why Social Media is Good for Business

When the Internet came, it changed business forever. Email changed the speed and rate of communication between all parties involved; then came the ability to purchase, trade, and sell goods and services online; the relationship between the internet and business has been growing steadily since. Social Media is a relatively young aspect of the Internet, but it has undoubtedly taken over our daily lives. Information, news, advertising, and marketing are all heavily present in Social Media, making it the new frontier for business to conquer. However, many companies are still late to the party and fail to keep their business active on social media. This means they are leaving an enormous untapped potential for leads simply go to waste. Here at CXGlobals, we'd like to help those companies understand why social media is good for business with this handy list.

1. Social Media is Good for Brand Building

In 2018, the amount of active social media users around the world reached nearly 3.2 billion. Ignoring an audience that size is simply unacceptable for a modern company. Aside from this enormous market, Social Media gives you the ability to target your desired audience specifically. This lets you build brand awareness with your potential clients by reaching out to them directly through their social media and even interact with them directly. With about 50% of social media users logging in to their platform-of-choice several times a day, you can ensure that your brand has plenty of exposure and can easily stay top of mind for many viewers.

Social media also lets you create brand advocacy through existing clients, employees, and partners across social media channels start talking about your brand and sharing your company's links and posts. This expands your audience network and creates a positive image for your brand. With increased brand awareness and active social media involvement, your brand can become a thought leader within the industry. Industry thought leaders are those brands that people first think of relative to a subject and will be the first source of information they go to. For example, Coca-Cola will always be a thought leader within the soft drink industry just as Nike will be a thought leader for the shoe industry. Thought leadership is a great way to create brand trust and consumer loyalty.

2. Social Media is Good for Growth

Your social media channels will redirect traffic to your website, meaning those interested in your posts and ads will then have an opportunity to interact directly with your website. Whether you post on Facebook, Twitter, LinkedIn, or any other social media channel, the more followers you have, the higher the possibility they will visit your website and you can then turn them into leads. Social Media is actually one of the cheapest, easiest, and effective methods to drive leads towards your website. Integrating social media channels into your sales funnel. Growing your audience on social media means a potential growth in leads and overall brand and company growth with a relatively low investment. Your social marketing goals and sales goals should be linked and working in tandem.

Social Media also gives you the opportunity to partner with "influencers" who are social media accounts with high-visibility and popularity that have the ability to drive visitors to your brand by simply mentioning or promoting your posts through their own channels. When your brand is mentioned by an influential social media account, it gains both exposure and immediate trust among that account's followers. Seeking out common-ground influencers for mutually beneficial partnerships is a very effective way to broaden your social media audience.

3. Social Media is Good for Engagement

One of the main benefits behind social media is how directly and quickly you can communicate with your audience. Your community managers (people who manage social media accounts for a living) will be interacting with customers in real-time as they comment on your posts and ask questions or express interest or criticism of your brand. With social media, you can keep your followers up-to-date with the latest and most important news about your brand, products, services, or activities. This level of close engagement builds trust with your audience as they humanize your brand and feel they have a personal relationship with it. How you communicate and values your show your audience defines the voice they hear and the image they see when they think of your brand, so it's important to make sure you keep a good reputation on social media. Whether its the release of a new product or clarification over a piece of negative publicity, social media is a direct line to your followers' eyes and ears.

It's also important to manage a certain level of customer service through your social media channels. Followers will ask questions about your products, services, schedules, and other topics through social media and expect to get clear and straight answers. It's important to make sure that your community managers know your brand and company values well so that they can provide helpful and truthful answers over social media channels. Social media also lets you see what your customers want from your brand or what they aren't too happy with, giving you a good barometer for customer satisfaction.

4. Social Media is Good for Insight

Social Media lets learn a lot more about your audience, your market, and your industry with analytics and business intelligence built into the channels. Social media provides an enormous amount of real-time data that can be leveraged to gain helpful insight. Facebook, Instagram, Twitter, and LinkedIn all track demographic info such as age, sex and geo-location and pairs it with preferences and online behavior. This allows you to construct marketing personas based on the people that are interacting with your brand and target them with strategies specific to their preferences and behavior.

Social media also gives you the opportunity to monitor conversations related to your brand, product, or service and study trends relevant to each subject. The use of #hastags makes it easy to tag your posts and follow what the public is talking about. Your company can even start their own conversations and get the ball rolling on a rising trend.

Competitor insight is also another benefit that can be derived from social media. If your competitors are active on social media, you can keep track of what they are posting and how their audience is reacting to it. A good social media strategy will look for key opportunities to stay one step ahead of your competitors on social media channels and get more people talking about your brand.

5. Social Media is Good for Marketing

With powerful insights, clearly defined marketing personas, and ease of communication, social media can be a great tool for marketing and advertising. Knowing who your audience is, you will be able to target them specifically with social ads. They are relatively inexpensive and have a great potential for conversion since they will be shown to those users that are most likely to respond to them. Newspaper and televised advertising are not only very expensive, but their appeal is decreasing and their effectiveness is limited. Social Media is the media form that people around the world are most interacting with and where they are consuming most of their information, entertainment, and advertising. Social Media also lets you re-target followers that have interacted with your brand before (i.e. clicked on a link, browsed your channel, etc.) and try to reel them back in for a sales conversion. Finally, Social Media advertising and marketing have the benefit of being able to prove ROI with very precise figures. Tracking and analytics tools make it easy to keep track of traffic, conversions, views, likes, shares, and ROI for paid and organic social media advertising campaigns.

If you're interested in a social media strategy for your company, find more about our services here.

CXGlobals' Growing Partner Channel

Our Growing Partner Channel Network

Building a brand online takes more than just setting up a website and a few social media accounts. It requires a dedicated strategy, careful execution, and continuous monitoring and followup. Unfortunately, many small and medium businesses find it difficult to build their online presence at a reasonable cost, as well as finding a digital marketing partner they can genuinely trust. This is where Partner Channel networks can make a difference.

CXGlobals has built its reputation and nurtured its expertise on strong, trustworthy partnerships. For over a decade, we have developed customized digital marketing strategies and services for our B2B Partner Channels. This approach has been beneficial both for us a company as well as for a long list of customers who have been able to find a digital marketing agency that is cost-effective and highly flexible. Channel Partners receive a special deal that gives them an affordable solution for their web development, graphic design, content development, social media management, and online marketing needs. They also benefit from the peace of mind that comes with knowing they will work with a partner that is familiar with their industry and the products they sell.

CXGlobals dedicates time and resources towards building a stronger and further-reaching network of partners, searching for a mutual benefit for all parties involved. This effort takes commitment and professionalism, ensuring that trust and transparency are primary factors in all of our business relationships. We would like to highlight two of our ongoing Partner Channel programs with industry leaders Microsoft and SAP.

The R.A.C.E. Framework

All of our marketing and development projects are based on a success framework we call R.A.C.E., which stands for Reach, Act, Convert and Engage. Each of these phases represents a step in your digital journey and the actions that are executed during each one. Reach initiatives are focused on improving core digital marketing techniques and online demand generation. Act initiatives are focused on analyzing and improving interactions and conversion throughout your digital properties. Convert initiatives are meant to identify improvement opportunities to increase lead conversion through Business Intelligence analytics, sales funnels, and CRM integrations. Finally, the Engage initiatives are meant to gauge and improve the level of customer engagement that you are having across all your digital marketing assets.

Learn more about the R.A.C.E. Framework here.

Microsoft DigitalStride

Our long-standing partnership with Microsoft has been one of our most valued relationships. We work closely with Microsoft tools and have been doing so for well over a decade. We understand Microsoft products and how to market Microsoft business solutions effectively. This is why we have built a specialized channel for Microsoft partners with the DigitalStride program. Microsoft Partners are eligible to contract DigitalStride services as a benefit to help them develop their brand as Microsoft service providers, solution designers, and product resellers.

If you are interested in applying for DigitalStride, you can access the program through by clicking here.

SAP Partner Benefit Catalog: Digital Booster

CXGlobals has worked with many SAP Partners helping them with web development, content development, and organic and paid demand generation projects. Our growing expertise in marketing innovative SAP products, such as SAP Cloud Platform and SAP Leonardo has helped us build an exciting new program exclusively for members of SAP Partner network that have access to the SAP Partner Benefit Catalog. Our Digital Booster program enables SAP-focused small and medium businesses to create a digital presence, rebrand their image, and improve demand generation, website traffic, social media, and online conversion using marketing development funds (MDF) provided by SAP. With SAP taking on a significant portion of the costs, partners will find a reasonable path towards developing their digital marketing efforts.

If you are an SAP Partner, you can find the Digital Booster services through SAP's Partner Benefit Catalog that you may access here.

DigitalStride: A Marketing Solution for The Digital Era

Digital Stride

The Internet is a fantastic tool to find new business, especially for Technology companies. But many companies find it challenging to reach out to a significant online audience and generate new leads. This often happens because of a lack of direction and proper strategy for digital marketing, as opposed to traditional marketing. Even with an expensive and modern website, driving traffic and funneling leads requires a carefully programmed effort.

Your Digital Marketing Partners

CXGlobals has worked with Microsoft and Microsoft Partners for over a decade providing successful digital marketing strategy and support for small-to-midsized businesses as well as corporate enterprise. Our DigitalStride program is designed to enhance your online visibility, increase traffic to your website, and drive forward your lead opportunities. Through an initial assessment based on a comprehensive IQ scorecard, we will identify how digitally-enabled your company is so that we can provide the correct level of service needed to make an effective digital marketing campaign.

Visuals and Design

DigitalStride works with an expert team of graphic designers and web developers with the ability to revamp a company’s entire brand, as well as serve on-demand requests for graphic design and social media graphics. A modern, eye-catching website with valuable content keeps visitors engaged and easily increases the chances of lead conversion. Optimized graphics are key to improving customer experience and driving forth a digital marketing campaign.

 The R.A.C.E Framework

DigitalStride works along the R.A.C.E Framework, which stands for Reach, Act, Convert, and Engage. Each part of this framework represents a step in a company’s digital journey; this helps us understand a company’s current situation in terms of digital marketing.  For example, a company without any previous digital marketing endeavors will first to “Reach” out to new audiences to attract more traffic towards their website. This can often mean a re-design of the company website and image is needed, and a digital strategy can be implemented from that point forward. A company that already has a modernized website with proper lead funnel integrations into their CRM, on the other hand, may only need additional help with blogs and social media content to drive forward their message and boost customer engagement and loyalty.

Nurtured Leads

DigitalStride is geared to give you more than just a bunch of leads. Our program is designed to nurture quality leads that represent a higher conversion probability. Through our assessment, we learn where your leads are more likely to come from, what content resonates better with them, and which CTA’s and power-phrases will make them give you their information for a consultation or quote.

Ultimately, our goal throughout each campaign is to improve your overall online customer experience across the entire purchase life cycle.  As the campaign evolves, we use business insights and analytics to adjust actions as necessary and take advantage of opportunities that present themselves in the process.

Microsoft-Backed Service

DigitalStride is backed by the Microsoft brand; we work with Microsoft Technology to ensure that integrations are seamless when we work with Microsoft partners. Our expertise using Microsoft tools and services ensure that you’ll have a better business experience working together with us.

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