It is time to re plan your whole marketing strategy focusing on your audience and their demands. Let´s check the most common mistakes businesses do when it comes to branding and digital presence.
Being Too Sales Oriented
Of course the #1 goal for companies is to improve their sales, but consider entertaining your audience as well. Create educational and informative content that will engage to your visitors. Your audience will get to know you better showing your creative and fun side. Explicitly promoting your brand could make your consumers feel attacked at the same time they are losing interest in your company.
Not Communicating to the Proper Audience
We highly recommend on making a research on your audience interests and demands. Get informed on their challenges and motivations, and create an appropriate marketing strategy. Your audience has issues, get to know them and people will engage with your content more easily. Never focus on general topics, get specific when it comes to entertaining your audience.
Posting Too Often or Never
Content creating can be difficult when there´s a lack of time and an efficient strategy. Try to make a content posting schedule and stick to it, commitment will become your best friend. Developing a content topic strategy will make you save time and headaches, there are some days that the creativity is zero, but a list of potential topics will make your content struggle a little bit more enjoyable. Avoid random content and overwhelming for your consumers.
Getting Too Serious on Your SEO
Any content marketing strategy should start with an effective keyword research campaign, but we have a couple advices to keep in mind. Your company should communicate to people, not for Google. Remember that your potential clients are people, ley your communication be approachable. Also, link building on your content shouldn’t be your main priority, focus more on topic ideas that can relate to your keyword research.
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