7 Critical Actions to Consider for Successful Rebranding

Rebranding should not come as a light exercise or an easy decision. It goes beyond altering your corporate look and feel or updating your logo. Your brand isn't just your image; your brand tells your audience what you stand for and deeply influences their feelings about your organization.

There's a lot of psychology involved in our choices as consumers. You may not premeditate too much on what brand of soft drink to pick from the store cooler, but your choice is influenced by a long series of cerebral synapses that lead you to pick a Coke over a Pepsi. You may rarely think about it, but what would make you choose Pepsi instead? And, does Pepsi really even want you to be their customer?

From planning to execution, rebranding should have a defined purpose, a sound strategy for execution and adoption, and marketing readiness. Organizations often rebrand for the wrong reasons, making large investments that can even ultimately lead to their downfall. Here are 7 critical actions your business should take in its rebranding exercise:

1. Start with research

Research your brand, audience, market, employees, partners, and competitors before even taking a rebrand into consideration. Understanding your position, goals, and the needs of every stakeholder that will be affected are of utmost importance in reaching a decision. Make proper assessments, use analytics, and study market data to know where you stand.

2. Justifying a rebrand

Rebrand for the right reason only. Too many businesses decide to rebrand with misguided expectations and set themselves up for a letdown. We've talked about this before; rebranding isn't a cure-all solution, it's part of a larger plan. A rebrand can help you improve or consolidate messaging, differentiate your brand from the competition, and support your marketing and sales teams in their efforts to create brand awareness, among other specific goals. Make sure your rebrand goals are aligned with what is possible and avoid creating false expectations from the exercise.

3. Creating brand awareness

Consider the investment that will be made during a rebrand. It goes beyond designing assets; you'll have to start changing all your promotional material including pens, mugs, shirts, etc., as well as updating your new branding across all your digital channels such as email signatures and social media accounts. Creating brand awareness should not only be an outbound project; the rebrand needs to permeate an organization's people and corporate culture. The idea is to ensure that the effort for brand awareness is an organization-wide effort and that every member of the organization feels motivated by the brand and works to get the message across.

4. Cater to the customer

Rebranding can bring in new audiences for sure, but the last thing you want to do is alienate your existing clientele. When rebranding, consider who your customers are, what their preferences are, and why they chose your company in the first place; don't stray too far from what brought you success. If your organization is in the healthcare industry, you wouldn't want to rebrand to look like you sell fine spirits, for example. Unless you're trying to completely turn around a failed branding experiment or make customers forget about their past experience with your brand, your rebranding efforts should stay within certain limits.

5. Build trust

In our current age of misinformation, spam, and online scamming, its difficult to trust a brand you don't know. Building trust is crucial in earning both brand recognition and new customers. If you have big-name partners such as Microsoft or SAP, you'll want to ensure you flaunt that on your website and other channels. If you have social or community work, charities, or support an NGO, make sure your audience sees this and use it to create a narrative around the positive work your organization is doing beyond capital gains. These are trust-building elements that make your audience feel more comfortable working with your organization.

6. Avoid confusion

Rebranding brings with it changes that can confuse customers and partners if you're organization isn't well-prepared to launch. Marketing strategy, along with marketing collateral, press releases, newsletters, and social media posts, should all be aligned to communicate a clear message that reaches as many people as possible from day one. Be prepared to announce what's going on before any change takes place.

7. Show progress

Rebranding shouldn't be about showing the world you've fixed your problems, nor should it be about hiding who you were as an organization. If anything, rebranding should be about showcasing growth, progress, and positive change. Your rebrand should be about broadening your appeal and audience and show the long way you've come from being a startup in a basement to a booming organization with hundreds of employees. Rebrand from a positive starting point, whenever possible, and show the motive to be about growth and evolution.

Are you considering rebranding? Talk to our experts about your brand and see where you stand and what you can do to improve.

4 Ways to Boost your B2B Social Media Marketing

In 2020, the B2B social media economy will become more relevant than ever. Here are a few ways you can improve your approach to take advantage of this dynamic playing field.

Social media channels are constantly flooded with B2C marketing for everything from fried chicken sandwiches to oddball products from Wish. It seems B2C marketing is all too easy on social media, but B2B social media marketing can often seem less straightforward. Longer sales cycles mean that it might prove difficult to find a clear road towards a successful B2B social media strategy.

B2B organizations commonly find themselves struggling with how to use their social media channels. You've probably seen it from some of your LinkedIn connections: aimless, random posts that serve little to no purpose with flat content that doesn't say much. If you feel that is what your organization is doing, here are a few tricks to get out of bad habits immediately:

1. Use paid social media to flaunt your branding

It doesn't make much sense to pay for social media ads if you're not going to make it eye-catching. Make sure that your organic posts and your paid posts are aligned with your branding style guide. This guarantees branding has exposure and also increases the chances for brand association and your organic posts getting attention from people who have already been exposed to your ads.

2. Insert your customers into your narrative

If you aren't using case studies as part of your content marketing strategy, then please start doing so right now. Case studies, success stories, and testimonials add immediate value to your brand and give other potential customers the chance to identify with similar challenges to those highlighted. B2B companies rely on trust, reputation, and recommendations to secure business relationships; inserting your customers into your social marketing narrative strengthens these relationships.

However, you may not want to come off as trying to haggle some kudos from your clients, so give back by sharing their content and success stories on your social media channels as well. Being a "good neighbor" goes a long way in digital B2B marketing. Boast your successes, but highlight your client and showcase them as the hero in your story. This will make it easier to get testimonials from them or permissions to feature their actual brand in a case study instead of having to white label them.

3. Feed your social media strategy with pillar content

It takes quite a bit of effort to create a piece of content such as a blog, an article, a case study, or a calendar of monthly posts. Since you're putting all that effort into it, why not make the most of it?

First, start with creating a valuable piece of content that has plenty of substance. Let's say an article; this one for example. "5 Ways to Boost your B2B Social Media Marketing". This article is posted on the blog on our website, but we're going to use snippets from this article to use in social media. We're also going to derive ideas from this article to post additional tips throughout the month and use those to tie-in to our other services such as content development and PPC. Also, if you created a video, you can use snippets from the video to feed your social media channels over several weeks while also promoting the video itself.

4. Humanize your messaging on social media

Traditional advertising doesn't sound all that human. They use hyperbole and often try to hard to get your attention. We use social media to interact with other humans, so we tend to expect social media to sound more human than a TV or radio ad. Brands nowadays are always looking for that "emotional connection" with their customers; social media gives you a great platform to do that.

There are several ways to humanize your brand's voice on social media. Inserting a certain amount of humor can go a long way, but be careful to not try too hard or you can risk sounding disingenuous. A great way to show how human you are is to show who your humans are; showcase staff and leadership members alike and share their stories. You can also have your CEO personally write out a message to the public each month and post it.

Your organization can also adhere to a cause and make sure that cause gets plenty of attention across social media channels. Aside from the reward that standing up for a good cause already brings in itself, your audience will see that your company does more than just try to make money. Industry research shows that globally, over 60% of consumers prefer to consume products and services from companies they know are doing something good for the world and reflect their own values.

Here at CXGS, we aim to create social media strategies that create value for our clients. It goes beyond keeping your channels busy, there needs to be a purpose and a direction for B2B social media marketing that will lead to a closer connection with your audiences. Learn more about how we can help!

Rebranding: Looking Beyond ROI

Is rebranding worth the investment? The benefits might go much further than just ROI

Rebranding is one of the most significant changes a business can undergo. It represents a major shift in how a company presents itself and how the audience will perceive it from that point forward.

A rebrand can be massively successful, reinvigorating a company and bringing in new generations of customers. However, this can also backfire if it is not carefully planned and executed. Business leaders are often wary of making a large investment if they don't see a rapid turnover, but ROI shouldn't be the only factor to consider when making the decision to rebrand.

The New Coke case

Those old enough to remember Coca-Cola's rebranding to "New Coke" in the '80s know its reputation as a cautionary tale on rebranding. In their rebranding effort, they not only changed their logo, their packaging, and their messaging, they also reformulated the soft drink itself. This led to severe consumer backlash, and ultimately benefited their main competitors, Pepsi.

This story has a reputation as being a warning against rebranding, but the story did not end at New Coke. After their consumer backlash, Coca-Cola rebranded once again to "Coca-Cola Classic", embracing both their vintage image and changing their messaging to reflect their brand as an inseparable part of American culture. We don't need to tell you if that second rebranding was successful; Coca-Cola is the single most recognized brand in the entire world.

So, why rebrand?

Rebranding can have a very large ripple effect that leads to increased brand awareness, increased sales, increased customer loyalty and market share, and even reduced marketing expenses over time. Some business leaders might look at rebranding from a purely ROI perspective, but ROI should not be the leading trigger for a rebranding effort. The New Coke case is an example of why looking to create a rapid ROI lead to a short-sighted rebrand attempt that was ultimately a failure.

If you are a business leader looking to rebrand, you should ask yourself some questions about your company to ensure your rebrand campaign is justified. The first question is, why are you considering this change? Some valid triggers for rebranding include a change in leadership, a change in revenue targets, a merger or purchase, or a product/service launch. Decreasing sales, increasing competition, and a need to refresh an outdated image are also valid triggers to consider a rebrand.

What does rebranding solve?

It's important to note that rebranding is not an end-all, cure-all solution to a business' problems. Putting too much faith in an image change can lead to flawed expectations of the results and problems a rebrand can solve. A rebrand can go a long way in supporting a sales team with an aggressive multi-faceted marketing campaign that spans across many channels. But the rebrand itself won't close sales for your team. So, what specific issues can a rebrand solve?

As a business leader, you should then ask yourself what you can expect your business to achieve if you can solve these problems. For example, if rebranding can consolidate your messaging and make it easier for your marketing team to create brand awareness, it will, in turn, be easier for your sales team to pitch your brand to leads. This is how rebranding justifies its ROI, but the largest benefit of rebranding is often an overlooked one.

Rebranding forces reassessment

Beyond the changes that a rebrand brings to corporate image and messaging and the monetary benefit, rebranding forces a process that makes you assess your business from every angle. The rebranding process will force your company to look both at what it does right and what it's doing wrong. Simply bringing a rebrand to the table will trigger some tough discussions that can ultimately bring change to the organization across many different branches.

Leading by example

Here at CXGlobals, we have done branding and re-branding work for many of our customers. We believe in our process, and we believe that change is constant. So we are proud to announce that CXGlobals is becoming CXGS. We are glad to welcome 2020 by refreshing our corporate branding as we continue to grow and evolve. Changes have already started, and we should be fully rebranded by the first weeks of December.

To all of our loyal clients and partners, thank you for your support throughout the years! We will continue to provide our service at the very highest of our standards!

Fake News Filters: Spotting misinformation

How do we filter out fake news and misleading information in the vast ocean of the internet?

The advent of the internet brought with it incredible advancements in technology, communication, and the global economy, but with it also ushered in a long list of challenges that were previously unknown to us as a society. Identity theft, email scams, phishing, and other cybercrimes arose as the internet became larger and more widely used.

One challenge that has taken prevalence in recent years is fake news. With the widespread use of social media platforms like Facebook and Twitter, instant mass-communication became a permanent feature in our lives, with people spending anywhere from 2 to 3 hours on their social media channels. As the internet quickly became our main source of information and news, the concept of the "official story" was somewhat muddled in the process.

We used to rely on large broadcasting companies and newspapers to get our world and local news. These companies are traditionally bound to strict codes of practice and legal compliance before they can agree on what the truth about any given story was. Because of the costs behind printing newspapers or broadcasting to television, communicating news and content required a broadscale effort and a lot of coordination. Nowadays, the internet and social media have made it possible for every independent citizen to have an outlet where they can publish content with very large potential outreach. While this has amplified our global communication and made our world smaller, this has also been taken advantage of by those who have found it profitable to peddle in deliberate misinformation and fake news. This has become significantly damaging in recent years as misinformation has been weaponized for political purposes.

It can often be difficult to distinguish fake news from real, credible information, especially given how social media algorithms function to show you content. Critical thinking and discerning are vital to surviving in the fake news era. As a digital marketing company, we feel it's important to start honing these skills as surfers in the ocean of information that is the internet. Before getting into a few tips to get better at filtering fake news, let's take a look at the types of misinformation you may run into online:

How do we get better at spotting fake news?

It's all about improving our critical thinking and applying it as an active exercise when consuming information online. Here are are a few tips to improve your fake news filters:

1) Vetting credibility

Vetting the credibility of a publisher is a simpler task than one would imagine. The reader must ask themselves several questions: does this publication meet academic citation standards? Is the domain name of the site suspicious? Is the author known?

A lot of fake news gets passed around by direct sharing. Remember: just because a link came from a friend you trust does not mean it has accurate content. Do your own vetting, even if the article was shared by someone you trust.

2) Quality and timeliness

Quality is a very important factor when it comes to spotting fake news. If you notice a lot of spelling errors, overly-dramatic tone, or general sloppiness in redaction, it's likely your dealing with a piece of fake news. Another easy way to vet a story is simply by looking at the date. Stories often get recycled for clicks and can be taken out of context.

3) Sources

This goes beyond stories on social media; you should check sources and citations for nearly all the information that comes your way. How did you arrive at this article? Who was it shared by? Is the information on this article available elsewhere? What is or isn't quoted?

Check cited sources and perform reverse searches for sources and images on the content you see. This will help you confirm the legitimacy of any given piece of information.

4) Fact-checkers

Fact-checking websites exist to make it easier for readers to quickly check the veracity of a news article. They use technology and expertise to provide accurate vetting and filtering. Fake stories can show up on more than one website and spread quickly, giving the impression that it is real information. You can check any of these fact-checking websites to help you vet news and stories:

We hope these tips are useful to our readers and help them become better at filtering fake news. Stick to the facts!

Yes, Email Marketing is Still Relevant

With so much going on with social media and PPC campaigns, is marketing via email still an effective tool?

Email marketing is as old as email itself. This thought can often lead us to think that it's a dated, if not obsolete tactic. But just as TV and newspaper ads are still running today, this approach is still quite relevant and highly-effective if executed properly. Email is still widely used, especially in the workplace and in B2B scenarios, so there's a great potential for targeted marketing that your competitors may be ignoring.

Email Marketing has a high ROI

Even today, email marketing has one of the highest yields of ROI among digital tactics, in the range of $38-$44 returned per $1 invested. While there is much to unpack in those figures, they are still very high even in absolute terms. Small investments in email campaigns can make a single dollar go a long way, so they are an easy and cost-effective way to start taking advantage of digital marketing.

Email marketing can beat social media ads

Believe it or not, email campaigns can beat social media ads when it comes to grabbing audience attention. Humans have built up a tolerance to social media ads much like how we tend to ignore most of the physical advertising around us as we drive through a city. Checking your email is a more focused task than surfing through Facebook or Twitter, so your attention span is much more receptive to important information.

At CXGlobals, we work with many companies in the IT solutions industry. Our clients' customer profiles often include C-level execs and IT managers that usually explore their email inbox for work over leisure. This type of audience is way more open to opening an interesting looking email over clicking on social media ad, making this type of marketing an effective tool to communicate with them. Additionally, newsletter campaigns specifically target subscribers. This means that you will be sending information to people who have already been interested in your brand on a previous occasion, increasing your chances of earning a qualified lead.

Email Marketing lets you create an automated journey

One of the advantages of using newsletters and email marketing campaigns is that you can create an automated journey for your potential leads straight into your sales funnel. Sophisticated email design paired with interesting and informative content can easily get a potential lead to go to your website or a landing page within it. From there, a strong website can do the job it's supposed to do: sell your brand.

Email Marketing metrics can be easily tracked

Tracking metrics for email campaigns is both straightforward and very revealing of audience behavior. Nearly every email marketing tool measures open rate, bounce rate, CTR, clicks, and unsubscribes. These metrics can easily be studied and compared to show you what types of headlines are getting more attention, what topics are being most clicked on and how many users are following the automated journey into your website.

So, are you ready to try it out? Read more on our demand generation tactics here.

Staying Competitive in the Experience Economy

Experience Economy 101

Before getting into the nitty-gritty of competing in the experience economy, let's take a quick history lesson. Since the dawn of man, the economy has existed in one form or another. The first time a caveman exchanged a sharpened rock for a mammoth steak, trade was born. When we discovered food could be grown and harvested the agrarian economy was born and dominated civilization until the mass technological shift of the industrial revolution birthed the industrial economy. Two world wars and a Cold one after that resulted in stark structural changes in global economics. In the late '90s, the internet began its conquest of our personal and business lives and it changed just about everything. The way we interact and respond to our world evolved and ushered in our latest economic era: the Experience Economy.

The term was first described in a 1998 Harvard Business Review article, the author made note of experiences being a distinct economic offering "as different from services as services are from goods". Experiences exist as the most differentiated offering in today's economy; they go beyond price and quality and give the consumer an emotional reason to engage with their brand, product, or service. The modern consumer expects a fair price, excellent quality, and flawless customer service as minimum requirements to even consider a brand and bases their decision to purchase on an emotional response. In the experience economy, you are marketing feelings over the service or product.

Experience and the Purchase Cycle

It's tricky to come up with a formula that gives businesses the key to delivering on experience. We need to consider that this can be a bit abstract at times since experience is always present throughout every stage of the purchase cycle and varies greatly at each point. The experience you may want when searching and actually paying may be completely different from the experience you want interacting with your product.

Let's use an example: the author of this article is an avid video game enthusiast. For the better part of the last decade, most video game purchases are done through direct digital download: you search for your game, enter a payment method, download, and start playing. Gone are the days of enduring a block-long line for several hours in the cold to purchase a physical copy of the new Mortal Kombat, but also gone are the days of the thrilling anticipation that came from waiting to get home to unbox a brand new game and put it in the console for the first time. Direct digital downloads improved the experience of making it easy for everyone to purchase and immediately receive a game from the comfort of their homes, but completely removed the emotional value of unboxing a game.

Video game company's found a way to deliver on both these experiences and also make more money out of it through Day 1 collector's editions. These experience-heavy editions of video games allow the customer to download the game before it's release and activate on launch date so they can start playing immediately, but they also ensure the delivery of additional digital and physical content such as artbooks, action figures, bonus items, and elaborate boxes with a physical copy of the game on the day of the release. This way they are both removing the negative experience of having to leave your house to stand in line to buy a game, but adding the positive nostalgia-filled experience of unboxing something unique, all for a hefty price tag usually 3x or 4x the price of a standard digital-download.

Engagement and Customer Experience

That last example illustrates how experience sells, but video game company's are still selling a tangible product. How do we deliver on experience when it comes to service providers? The "math" is pretty much the same: the opportunity in this economy lies where business can meet or even exceed a customer's initial expectation of their buying experience. To understand what those expectations are, it's crucial to study your customers in detail and collect and use as much data from them as possible. Creating profiles of the different type of buyers that approach your business will help you learn how to appeal to each one on many different levels including the way they consume information and the way they make decisions. A lot of self-assessment is also required from every business to understand what they can be doing better to deliver on CX.

There is a lot of fertile ground in this budding economy in digital marketing even though it may not be easily apparent. What are your potential buyers looking for online? Why are they looking for it? When are they looking for it? What devices are they using?

All these questions give you answers on where you can improve CX. From intuitive design to content marketing and lead-conversion optimization, we are considering customer-experience throughout every level of how we do business and trying to drive the CX philosophy in the work we do for our clients. Our marketing strategies are aimed at driving engagement by improving customer experience elements for digital audiences. Learning and analyzing how your audience asks questions online and building informative original content to generate demand goes much further than providing basic product information. Customers are looking to be understood and cared for, so answering their questions as best as possible without them having to do too much searching is a compelling way to deliver on experience in this industry.

#MSInspire: How Digitally-Enabled is your business?

Marco, our CEO, was at Microsoft Inspire last July and delivered a session on brand awareness and driving online leads.

Microsoft Inspire 2018 was a massive event, bringing together thousands of partners from the whole Microsoft ecosystem to exchange ideas, discover innovation, and build new partnerships for future success. Among the highlights of this event were:

MSInspire Session Digital Marketing Plan

Marco goes into general overview on online brand enhancement, content marketing, lead capturing optimization, and social media marketing with our exclusive Microsoft-sponsored service, DigitalStride. You can find more about the DigitalStride solution here.

Additionally, CXGlobals will be present at Microsoft Inspire 2019 a little over a month from now. We'll be posting updates on our Facebook, Twitter, and LinkedIn accounts throughout the event. This event is Microsoft's biggest gathering of the year and brings together brilliant minds and experience from across the entire globe to build ideas for the future and work together towards beneficial partnerships.

The Most Common Website Problems That Affect Business

The Most Common Website Problems That Affect Businesses

Your company’s website is it’s most important online sales asset, period. If you expect to create any sort of value for your company through your website, you need to make sure it’s armed for the task.

Bounce Rate is the indicator that shows you how many people are leaving your website after seeing a single page. When your bounce rate is high, it means visitors aren’t liking what they are seeing or aren’t finding what they’re looking for in your website, even though your company might actually provide what they need. If your visitors are bouncing, your website may have problems related to one or more of these categories:

In this blog, we want to take an in-depth look into the most common website issues affecting businesses all around the globe:

Design

Clean, responsive, and visually-appealing design is indispensable for a corporate website. Your visitors need to like what they see first and foremost before you can start expecting them to provide you with their information. Design problems can range from unappealing or outdated visual design to issues with the website’s internal structure. Poor design can result in slow loading time, confusing navigation, and altogether failing to capture leads or even keep visitors interested in staying. Some of the most common website design problems out there are:

Content

A visually-appealing website will keep your visitors interested for only a short period of time if your content isn’t up to standards. We like to say that “Content is King” because content is the answer to your public’s questions. Content is your online sales pitch; you don’t have a face-to-face interaction with your visitors, so whatever they read on your website has to convince them to take the next step. Content also needs to fulfill certain standards so that search engines can find it. As important as content is, it’s probably the area where many business websites are weakest.  Some common content issues are:

Optimization

So, your website’s look and feel are modern and intuitive, and you regularly add relevant content, but you’re still not getting enough organic visits. You may have missed out on a critical step: SEO.

SEO used to be seen as an afterthought, but nowadays optimization is considered a minimum requirement for search engines to give your website any sort of attention. SEO needs to be taken into consideration from the very first steps of content design. Keywords need to be researched, strategized, and implemented with a tactical approach. Overall, SEO is not an overly complicated process, but you need to know what you're doing to get it right. Common SEO issues are:

Lead Capturing

Lead capturing is the science of funneling a lead through your website content a towards them giving you their information to start the sales process. There both front-end and back-end characteristics of lead capturing optimization. A well-designed information flow, strong Calls to Action (CTAs), and comprehensive contact forms are all part of the front-end aspect of lead-capturing. Behind the curtains, the lead funnel needs to be able to notify your sales team and get them to act quickly. Some of the most common website problems relating to the lead capturing process are:

If you are experiencing any of the most common website issues that affect business, you may need some expert advice. Contact our team to find out how your website can improve and become a powerful sales asset for your company.

Why Social Media is Good for Business

5 Reasons Why Social Media is Good for Business

When the Internet came, it changed business forever. Email changed the speed and rate of communication between all parties involved; then came the ability to purchase, trade, and sell goods and services online; the relationship between the internet and business has been growing steadily since. Social Media is a relatively young aspect of the Internet, but it has undoubtedly taken over our daily lives. Information, news, advertising, and marketing are all heavily present in Social Media, making it the new frontier for business to conquer. However, many companies are still late to the party and fail to keep their business active on social media. This means they are leaving an enormous untapped potential for leads simply go to waste. Here at CXGlobals, we'd like to help those companies understand why social media is good for business with this handy list.

1. Social Media is Good for Brand Building

In 2018, the amount of active social media users around the world reached nearly 3.2 billion. Ignoring an audience that size is simply unacceptable for a modern company. Aside from this enormous market, Social Media gives you the ability to target your desired audience specifically. This lets you build brand awareness with your potential clients by reaching out to them directly through their social media and even interact with them directly. With about 50% of social media users logging in to their platform-of-choice several times a day, you can ensure that your brand has plenty of exposure and can easily stay top of mind for many viewers.

Social media also lets you create brand advocacy through existing clients, employees, and partners across social media channels start talking about your brand and sharing your company's links and posts. This expands your audience network and creates a positive image for your brand. With increased brand awareness and active social media involvement, your brand can become a thought leader within the industry. Industry thought leaders are those brands that people first think of relative to a subject and will be the first source of information they go to. For example, Coca-Cola will always be a thought leader within the soft drink industry just as Nike will be a thought leader for the shoe industry. Thought leadership is a great way to create brand trust and consumer loyalty.

2. Social Media is Good for Growth

Your social media channels will redirect traffic to your website, meaning those interested in your posts and ads will then have an opportunity to interact directly with your website. Whether you post on Facebook, Twitter, LinkedIn, or any other social media channel, the more followers you have, the higher the possibility they will visit your website and you can then turn them into leads. Social Media is actually one of the cheapest, easiest, and effective methods to drive leads towards your website. Integrating social media channels into your sales funnel. Growing your audience on social media means a potential growth in leads and overall brand and company growth with a relatively low investment. Your social marketing goals and sales goals should be linked and working in tandem.

Social Media also gives you the opportunity to partner with "influencers" who are social media accounts with high-visibility and popularity that have the ability to drive visitors to your brand by simply mentioning or promoting your posts through their own channels. When your brand is mentioned by an influential social media account, it gains both exposure and immediate trust among that account's followers. Seeking out common-ground influencers for mutually beneficial partnerships is a very effective way to broaden your social media audience.

3. Social Media is Good for Engagement

One of the main benefits behind social media is how directly and quickly you can communicate with your audience. Your community managers (people who manage social media accounts for a living) will be interacting with customers in real-time as they comment on your posts and ask questions or express interest or criticism of your brand. With social media, you can keep your followers up-to-date with the latest and most important news about your brand, products, services, or activities. This level of close engagement builds trust with your audience as they humanize your brand and feel they have a personal relationship with it. How you communicate and values your show your audience defines the voice they hear and the image they see when they think of your brand, so it's important to make sure you keep a good reputation on social media. Whether its the release of a new product or clarification over a piece of negative publicity, social media is a direct line to your followers' eyes and ears.

It's also important to manage a certain level of customer service through your social media channels. Followers will ask questions about your products, services, schedules, and other topics through social media and expect to get clear and straight answers. It's important to make sure that your community managers know your brand and company values well so that they can provide helpful and truthful answers over social media channels. Social media also lets you see what your customers want from your brand or what they aren't too happy with, giving you a good barometer for customer satisfaction.

4. Social Media is Good for Insight

Social Media lets learn a lot more about your audience, your market, and your industry with analytics and business intelligence built into the channels. Social media provides an enormous amount of real-time data that can be leveraged to gain helpful insight. Facebook, Instagram, Twitter, and LinkedIn all track demographic info such as age, sex and geo-location and pairs it with preferences and online behavior. This allows you to construct marketing personas based on the people that are interacting with your brand and target them with strategies specific to their preferences and behavior.

Social media also gives you the opportunity to monitor conversations related to your brand, product, or service and study trends relevant to each subject. The use of #hastags makes it easy to tag your posts and follow what the public is talking about. Your company can even start their own conversations and get the ball rolling on a rising trend.

Competitor insight is also another benefit that can be derived from social media. If your competitors are active on social media, you can keep track of what they are posting and how their audience is reacting to it. A good social media strategy will look for key opportunities to stay one step ahead of your competitors on social media channels and get more people talking about your brand.

5. Social Media is Good for Marketing

With powerful insights, clearly defined marketing personas, and ease of communication, social media can be a great tool for marketing and advertising. Knowing who your audience is, you will be able to target them specifically with social ads. They are relatively inexpensive and have a great potential for conversion since they will be shown to those users that are most likely to respond to them. Newspaper and televised advertising are not only very expensive, but their appeal is decreasing and their effectiveness is limited. Social Media is the media form that people around the world are most interacting with and where they are consuming most of their information, entertainment, and advertising. Social Media also lets you re-target followers that have interacted with your brand before (i.e. clicked on a link, browsed your channel, etc.) and try to reel them back in for a sales conversion. Finally, Social Media advertising and marketing have the benefit of being able to prove ROI with very precise figures. Tracking and analytics tools make it easy to keep track of traffic, conversions, views, likes, shares, and ROI for paid and organic social media advertising campaigns.

If you're interested in a social media strategy for your company, find more about our services here.

CXGlobals' Growing Partner Channel

Our Growing Partner Channel Network

Building a brand online takes more than just setting up a website and a few social media accounts. It requires a dedicated strategy, careful execution, and continuous monitoring and followup. Unfortunately, many small and medium businesses find it difficult to build their online presence at a reasonable cost, as well as finding a digital marketing partner they can genuinely trust. This is where Partner Channel networks can make a difference.

CXGlobals has built its reputation and nurtured its expertise on strong, trustworthy partnerships. For over a decade, we have developed customized digital marketing strategies and services for our B2B Partner Channels. This approach has been beneficial both for us a company as well as for a long list of customers who have been able to find a digital marketing agency that is cost-effective and highly flexible. Channel Partners receive a special deal that gives them an affordable solution for their web development, graphic design, content development, social media management, and online marketing needs. They also benefit from the peace of mind that comes with knowing they will work with a partner that is familiar with their industry and the products they sell.

CXGlobals dedicates time and resources towards building a stronger and further-reaching network of partners, searching for a mutual benefit for all parties involved. This effort takes commitment and professionalism, ensuring that trust and transparency are primary factors in all of our business relationships. We would like to highlight two of our ongoing Partner Channel programs with industry leaders Microsoft and SAP.

The R.A.C.E. Framework

All of our marketing and development projects are based on a success framework we call R.A.C.E., which stands for Reach, Act, Convert and Engage. Each of these phases represents a step in your digital journey and the actions that are executed during each one. Reach initiatives are focused on improving core digital marketing techniques and online demand generation. Act initiatives are focused on analyzing and improving interactions and conversion throughout your digital properties. Convert initiatives are meant to identify improvement opportunities to increase lead conversion through Business Intelligence analytics, sales funnels, and CRM integrations. Finally, the Engage initiatives are meant to gauge and improve the level of customer engagement that you are having across all your digital marketing assets.

Learn more about the R.A.C.E. Framework here.

Microsoft DigitalStride

Our long-standing partnership with Microsoft has been one of our most valued relationships. We work closely with Microsoft tools and have been doing so for well over a decade. We understand Microsoft products and how to market Microsoft business solutions effectively. This is why we have built a specialized channel for Microsoft partners with the DigitalStride program. Microsoft Partners are eligible to contract DigitalStride services as a benefit to help them develop their brand as Microsoft service providers, solution designers, and product resellers.

If you are interested in applying for DigitalStride, you can access the program through by clicking here.

SAP Partner Benefit Catalog: Digital Booster

CXGlobals has worked with many SAP Partners helping them with web development, content development, and organic and paid demand generation projects. Our growing expertise in marketing innovative SAP products, such as SAP Cloud Platform and SAP Leonardo has helped us build an exciting new program exclusively for members of SAP Partner network that have access to the SAP Partner Benefit Catalog. Our Digital Booster program enables SAP-focused small and medium businesses to create a digital presence, rebrand their image, and improve demand generation, website traffic, social media, and online conversion using marketing development funds (MDF) provided by SAP. With SAP taking on a significant portion of the costs, partners will find a reasonable path towards developing their digital marketing efforts.

If you are an SAP Partner, you can find the Digital Booster services through SAP's Partner Benefit Catalog that you may access here.