Staying Competitive in the Experience Economy

Experience Economy 101

Before getting into the nitty-gritty of competing in the experience economy, let's take a quick history lesson. Since the dawn of man, the economy has existed in one form or another. The first time a caveman exchanged a sharpened rock for a mammoth steak, trade was born. When we discovered food could be grown and harvested the agrarian economy was born and dominated civilization until the mass technological shift of the industrial revolution birthed the industrial economy. Two world wars and a Cold one after that resulted in stark structural changes in global economics. In the late '90s, the internet began its conquest of our personal and business lives and it changed just about everything. The way we interact and respond to our world evolved and ushered in our latest economic era: the Experience Economy.

The term was first described in a 1998 Harvard Business Review article, the author made note of experiences being a distinct economic offering "as different from services as services are from goods". Experiences exist as the most differentiated offering in today's economy; they go beyond price and quality and give the consumer an emotional reason to engage with their brand, product, or service. The modern consumer expects a fair price, excellent quality, and flawless customer service as minimum requirements to even consider a brand and bases their decision to purchase on an emotional response. In the experience economy, you are marketing feelings over the service or product.

Experience and the Purchase Cycle

It's tricky to come up with a formula that gives businesses the key to delivering on experience. We need to consider that this can be a bit abstract at times since experience is always present throughout every stage of the purchase cycle and varies greatly at each point. The experience you may want when searching and actually paying may be completely different from the experience you want interacting with your product.

Let's use an example: the author of this article is an avid video game enthusiast. For the better part of the last decade, most video game purchases are done through direct digital download: you search for your game, enter a payment method, download, and start playing. Gone are the days of enduring a block-long line for several hours in the cold to purchase a physical copy of the new Mortal Kombat, but also gone are the days of the thrilling anticipation that came from waiting to get home to unbox a brand new game and put it in the console for the first time. Direct digital downloads improved the experience of making it easy for everyone to purchase and immediately receive a game from the comfort of their homes, but completely removed the emotional value of unboxing a game.

Video game company's found a way to deliver on both these experiences and also make more money out of it through Day 1 collector's editions. These experience-heavy editions of video games allow the customer to download the game before it's release and activate on launch date so they can start playing immediately, but they also ensure the delivery of additional digital and physical content such as artbooks, action figures, bonus items, and elaborate boxes with a physical copy of the game on the day of the release. This way they are both removing the negative experience of having to leave your house to stand in line to buy a game, but adding the positive nostalgia-filled experience of unboxing something unique, all for a hefty price tag usually 3x or 4x the price of a standard digital-download.

Engagement and Customer Experience

That last example illustrates how experience sells, but video game company's are still selling a tangible product. How do we deliver on experience when it comes to service providers? The "math" is pretty much the same: the opportunity in this economy lies where business can meet or even exceed a customer's initial expectation of their buying experience. To understand what those expectations are, it's crucial to study your customers in detail and collect and use as much data from them as possible. Creating profiles of the different type of buyers that approach your business will help you learn how to appeal to each one on many different levels including the way they consume information and the way they make decisions. A lot of self-assessment is also required from every business to understand what they can be doing better to deliver on CX.

There is a lot of fertile ground in this budding economy in digital marketing even though it may not be easily apparent. What are your potential buyers looking for online? Why are they looking for it? When are they looking for it? What devices are they using?

All these questions give you answers on where you can improve CX. From intuitive design to content marketing and lead-conversion optimization, we are considering customer-experience throughout every level of how we do business and trying to drive the CX philosophy in the work we do for our clients. Our marketing strategies are aimed at driving engagement by improving customer experience elements for digital audiences. Learning and analyzing how your audience asks questions online and building informative original content to generate demand goes much further than providing basic product information. Customers are looking to be understood and cared for, so answering their questions as best as possible without them having to do too much searching is a compelling way to deliver on experience in this industry.

#MSInspire: How Digitally-Enabled is your business?

Marco, our CEO, was at Microsoft Inspire last July and delivered a session on brand awareness and driving online leads.

Microsoft Inspire 2018 was a massive event, bringing together thousands of partners from the whole Microsoft ecosystem to exchange ideas, discover innovation, and build new partnerships for future success. Among the highlights of this event were:

MSInspire Session Digital Marketing Plan

Marco goes into general overview on online brand enhancement, content marketing, lead capturing optimization, and social media marketing with our exclusive Microsoft-sponsored service, DigitalStride. You can find more about the DigitalStride solution here.

Additionally, CXGlobals will be present at Microsoft Inspire 2019 a little over a month from now. We'll be posting updates on our Facebook, Twitter, and LinkedIn accounts throughout the event. This event is Microsoft's biggest gathering of the year and brings together brilliant minds and experience from across the entire globe to build ideas for the future and work together towards beneficial partnerships.

The Most Common Website Problems That Affect Business

The Most Common Website Problems That Affect Businesses

Your company’s website is it’s most important online sales asset, period. If you expect to create any sort of value for your company through your website, you need to make sure it’s armed for the task.

Bounce Rate is the indicator that shows you how many people are leaving your website after seeing a single page. When your bounce rate is high, it means visitors aren’t liking what they are seeing or aren’t finding what they’re looking for in your website, even though your company might actually provide what they need. If your visitors are bouncing, your website may have problems related to one or more of these categories:

In this blog, we want to take an in-depth look into the most common website issues affecting businesses all around the globe:

Design

Clean, responsive, and visually-appealing design is indispensable for a corporate website. Your visitors need to like what they see first and foremost before you can start expecting them to provide you with their information. Design problems can range from unappealing or outdated visual design to issues with the website’s internal structure. Poor design can result in slow loading time, confusing navigation, and altogether failing to capture leads or even keep visitors interested in staying. Some of the most common website design problems out there are:

Content

A visually-appealing website will keep your visitors interested for only a short period of time if your content isn’t up to standards. We like to say that “Content is King” because content is the answer to your public’s questions. Content is your online sales pitch; you don’t have a face-to-face interaction with your visitors, so whatever they read on your website has to convince them to take the next step. Content also needs to fulfill certain standards so that search engines can find it. As important as content is, it’s probably the area where many business websites are weakest.  Some common content issues are:

Optimization

So, your website’s look and feel are modern and intuitive, and you regularly add relevant content, but you’re still not getting enough organic visits. You may have missed out on a critical step: SEO.

SEO used to be seen as an afterthought, but nowadays optimization is considered a minimum requirement for search engines to give your website any sort of attention. SEO needs to be taken into consideration from the very first steps of content design. Keywords need to be researched, strategized, and implemented with a tactical approach. Overall, SEO is not an overly complicated process, but you need to know what you're doing to get it right. Common SEO issues are:

Lead Capturing

Lead capturing is the science of funneling a lead through your website content a towards them giving you their information to start the sales process. There both front-end and back-end characteristics of lead capturing optimization. A well-designed information flow, strong Calls to Action (CTAs), and comprehensive contact forms are all part of the front-end aspect of lead-capturing. Behind the curtains, the lead funnel needs to be able to notify your sales team and get them to act quickly. Some of the most common website problems relating to the lead capturing process are:

If you are experiencing any of the most common website issues that affect business, you may need some expert advice. Contact our team to find out how your website can improve and become a powerful sales asset for your company.

Why Social Media is Good for Business

5 Reasons Why Social Media is Good for Business

When the Internet came, it changed business forever. Email changed the speed and rate of communication between all parties involved; then came the ability to purchase, trade, and sell goods and services online; the relationship between the internet and business has been growing steadily since. Social Media is a relatively young aspect of the Internet, but it has undoubtedly taken over our daily lives. Information, news, advertising, and marketing are all heavily present in Social Media, making it the new frontier for business to conquer. However, many companies are still late to the party and fail to keep their business active on social media. This means they are leaving an enormous untapped potential for leads simply go to waste. Here at CXGlobals, we'd like to help those companies understand why social media is good for business with this handy list.

1. Social Media is Good for Brand Building

In 2018, the amount of active social media users around the world reached nearly 3.2 billion. Ignoring an audience that size is simply unacceptable for a modern company. Aside from this enormous market, Social Media gives you the ability to target your desired audience specifically. This lets you build brand awareness with your potential clients by reaching out to them directly through their social media and even interact with them directly. With about 50% of social media users logging in to their platform-of-choice several times a day, you can ensure that your brand has plenty of exposure and can easily stay top of mind for many viewers.

Social media also lets you create brand advocacy through existing clients, employees, and partners across social media channels start talking about your brand and sharing your company's links and posts. This expands your audience network and creates a positive image for your brand. With increased brand awareness and active social media involvement, your brand can become a thought leader within the industry. Industry thought leaders are those brands that people first think of relative to a subject and will be the first source of information they go to. For example, Coca-Cola will always be a thought leader within the soft drink industry just as Nike will be a thought leader for the shoe industry. Thought leadership is a great way to create brand trust and consumer loyalty.

2. Social Media is Good for Growth

Your social media channels will redirect traffic to your website, meaning those interested in your posts and ads will then have an opportunity to interact directly with your website. Whether you post on Facebook, Twitter, LinkedIn, or any other social media channel, the more followers you have, the higher the possibility they will visit your website and you can then turn them into leads. Social Media is actually one of the cheapest, easiest, and effective methods to drive leads towards your website. Integrating social media channels into your sales funnel. Growing your audience on social media means a potential growth in leads and overall brand and company growth with a relatively low investment. Your social marketing goals and sales goals should be linked and working in tandem.

Social Media also gives you the opportunity to partner with "influencers" who are social media accounts with high-visibility and popularity that have the ability to drive visitors to your brand by simply mentioning or promoting your posts through their own channels. When your brand is mentioned by an influential social media account, it gains both exposure and immediate trust among that account's followers. Seeking out common-ground influencers for mutually beneficial partnerships is a very effective way to broaden your social media audience.

3. Social Media is Good for Engagement

One of the main benefits behind social media is how directly and quickly you can communicate with your audience. Your community managers (people who manage social media accounts for a living) will be interacting with customers in real-time as they comment on your posts and ask questions or express interest or criticism of your brand. With social media, you can keep your followers up-to-date with the latest and most important news about your brand, products, services, or activities. This level of close engagement builds trust with your audience as they humanize your brand and feel they have a personal relationship with it. How you communicate and values your show your audience defines the voice they hear and the image they see when they think of your brand, so it's important to make sure you keep a good reputation on social media. Whether its the release of a new product or clarification over a piece of negative publicity, social media is a direct line to your followers' eyes and ears.

It's also important to manage a certain level of customer service through your social media channels. Followers will ask questions about your products, services, schedules, and other topics through social media and expect to get clear and straight answers. It's important to make sure that your community managers know your brand and company values well so that they can provide helpful and truthful answers over social media channels. Social media also lets you see what your customers want from your brand or what they aren't too happy with, giving you a good barometer for customer satisfaction.

4. Social Media is Good for Insight

Social Media lets learn a lot more about your audience, your market, and your industry with analytics and business intelligence built into the channels. Social media provides an enormous amount of real-time data that can be leveraged to gain helpful insight. Facebook, Instagram, Twitter, and LinkedIn all track demographic info such as age, sex and geo-location and pairs it with preferences and online behavior. This allows you to construct marketing personas based on the people that are interacting with your brand and target them with strategies specific to their preferences and behavior.

Social media also gives you the opportunity to monitor conversations related to your brand, product, or service and study trends relevant to each subject. The use of #hastags makes it easy to tag your posts and follow what the public is talking about. Your company can even start their own conversations and get the ball rolling on a rising trend.

Competitor insight is also another benefit that can be derived from social media. If your competitors are active on social media, you can keep track of what they are posting and how their audience is reacting to it. A good social media strategy will look for key opportunities to stay one step ahead of your competitors on social media channels and get more people talking about your brand.

5. Social Media is Good for Marketing

With powerful insights, clearly defined marketing personas, and ease of communication, social media can be a great tool for marketing and advertising. Knowing who your audience is, you will be able to target them specifically with social ads. They are relatively inexpensive and have a great potential for conversion since they will be shown to those users that are most likely to respond to them. Newspaper and televised advertising are not only very expensive, but their appeal is decreasing and their effectiveness is limited. Social Media is the media form that people around the world are most interacting with and where they are consuming most of their information, entertainment, and advertising. Social Media also lets you re-target followers that have interacted with your brand before (i.e. clicked on a link, browsed your channel, etc.) and try to reel them back in for a sales conversion. Finally, Social Media advertising and marketing have the benefit of being able to prove ROI with very precise figures. Tracking and analytics tools make it easy to keep track of traffic, conversions, views, likes, shares, and ROI for paid and organic social media advertising campaigns.

If you're interested in a social media strategy for your company, find more about our services here.

CXGlobals' Growing Partner Channel

Our Growing Partner Channel Network

Building a brand online takes more than just setting up a website and a few social media accounts. It requires a dedicated strategy, careful execution, and continuous monitoring and followup. Unfortunately, many small and medium businesses find it difficult to build their online presence at a reasonable cost, as well as finding a digital marketing partner they can genuinely trust. This is where Partner Channel networks can make a difference.

CXGlobals has built its reputation and nurtured its expertise on strong, trustworthy partnerships. For over a decade, we have developed customized digital marketing strategies and services for our B2B Partner Channels. This approach has been beneficial both for us a company as well as for a long list of customers who have been able to find a digital marketing agency that is cost-effective and highly flexible. Channel Partners receive a special deal that gives them an affordable solution for their web development, graphic design, content development, social media management, and online marketing needs. They also benefit from the peace of mind that comes with knowing they will work with a partner that is familiar with their industry and the products they sell.

CXGlobals dedicates time and resources towards building a stronger and further-reaching network of partners, searching for a mutual benefit for all parties involved. This effort takes commitment and professionalism, ensuring that trust and transparency are primary factors in all of our business relationships. We would like to highlight two of our ongoing Partner Channel programs with industry leaders Microsoft and SAP.

The R.A.C.E. Framework

All of our marketing and development projects are based on a success framework we call R.A.C.E., which stands for Reach, Act, Convert and Engage. Each of these phases represents a step in your digital journey and the actions that are executed during each one. Reach initiatives are focused on improving core digital marketing techniques and online demand generation. Act initiatives are focused on analyzing and improving interactions and conversion throughout your digital properties. Convert initiatives are meant to identify improvement opportunities to increase lead conversion through Business Intelligence analytics, sales funnels, and CRM integrations. Finally, the Engage initiatives are meant to gauge and improve the level of customer engagement that you are having across all your digital marketing assets.

Learn more about the R.A.C.E. Framework here.

Microsoft DigitalStride

Our long-standing partnership with Microsoft has been one of our most valued relationships. We work closely with Microsoft tools and have been doing so for well over a decade. We understand Microsoft products and how to market Microsoft business solutions effectively. This is why we have built a specialized channel for Microsoft partners with the DigitalStride program. Microsoft Partners are eligible to contract DigitalStride services as a benefit to help them develop their brand as Microsoft service providers, solution designers, and product resellers.

If you are interested in applying for DigitalStride, you can access the program through by clicking here.

SAP Partner Benefit Catalog: Digital Booster

CXGlobals has worked with many SAP Partners helping them with web development, content development, and organic and paid demand generation projects. Our growing expertise in marketing innovative SAP products, such as SAP Cloud Platform and SAP Leonardo has helped us build an exciting new program exclusively for members of SAP Partner network that have access to the SAP Partner Benefit Catalog. Our Digital Booster program enables SAP-focused small and medium businesses to create a digital presence, rebrand their image, and improve demand generation, website traffic, social media, and online conversion using marketing development funds (MDF) provided by SAP. With SAP taking on a significant portion of the costs, partners will find a reasonable path towards developing their digital marketing efforts.

If you are an SAP Partner, you can find the Digital Booster services through SAP's Partner Benefit Catalog that you may access here.

DigitalStride: A Marketing Solution for The Digital Era

Digital Stride

The Internet is a fantastic tool to find new business, especially for Technology companies. But many companies find it challenging to reach out to a significant online audience and generate new leads. This often happens because of a lack of direction and proper strategy for digital marketing, as opposed to traditional marketing. Even with an expensive and modern website, driving traffic and funneling leads requires a carefully programmed effort.

Your Digital Marketing Partners

CXGlobals has worked with Microsoft and Microsoft Partners for over a decade providing successful digital marketing strategy and support for small-to-midsized businesses as well as corporate enterprise. Our DigitalStride program is designed to enhance your online visibility, increase traffic to your website, and drive forward your lead opportunities. Through an initial assessment based on a comprehensive IQ scorecard, we will identify how digitally-enabled your company is so that we can provide the correct level of service needed to make an effective digital marketing campaign.

Visuals and Design

DigitalStride works with an expert team of graphic designers and web developers with the ability to revamp a company’s entire brand, as well as serve on-demand requests for graphic design and social media graphics. A modern, eye-catching website with valuable content keeps visitors engaged and easily increases the chances of lead conversion. Optimized graphics are key to improving customer experience and driving forth a digital marketing campaign.

 The R.A.C.E Framework

DigitalStride works along the R.A.C.E Framework, which stands for Reach, Act, Convert, and Engage. Each part of this framework represents a step in a company’s digital journey; this helps us understand a company’s current situation in terms of digital marketing.  For example, a company without any previous digital marketing endeavors will first to “Reach” out to new audiences to attract more traffic towards their website. This can often mean a re-design of the company website and image is needed, and a digital strategy can be implemented from that point forward. A company that already has a modernized website with proper lead funnel integrations into their CRM, on the other hand, may only need additional help with blogs and social media content to drive forward their message and boost customer engagement and loyalty.

Nurtured Leads

DigitalStride is geared to give you more than just a bunch of leads. Our program is designed to nurture quality leads that represent a higher conversion probability. Through our assessment, we learn where your leads are more likely to come from, what content resonates better with them, and which CTA’s and power-phrases will make them give you their information for a consultation or quote.

Ultimately, our goal throughout each campaign is to improve your overall online customer experience across the entire purchase life cycle.  As the campaign evolves, we use business insights and analytics to adjust actions as necessary and take advantage of opportunities that present themselves in the process.

Microsoft-Backed Service

DigitalStride is backed by the Microsoft brand; we work with Microsoft Technology to ensure that integrations are seamless when we work with Microsoft partners. Our expertise using Microsoft tools and services ensure that you’ll have a better business experience working together with us.

Transform Your Digital Journey Today – Schedule a Consultation

Welcome to the Microsoft Inspire Experience

 Where strategies and products unite

Microsoft Inspire is the event of the year whether you are looking for updates or strengthen your business leadership skills. With a great variety of sessions and learnings that are perfect for everyone. Make your perfect schedule and join us at the Walter E. Washington Convention Center from July 9 to July 13 2017. Don ́t forget to make your ideal schedule and don ́t miss this celebration for Microsot partners.

CXGlobals at Microsoft Inspire

Get a chance to learn all the secrets and techniques of an efficient Digital Marketing with our own CEO, Marco Monge. CXGlobals has worked with thousands of Microsoft partners to help them improve their engagement and optimization of conversions. Do you want to provide an outstanding customer experience? Plan your schedule and don ́t miss this session at The Commons Theater.

How can I start my Microsoft Inspire experience?

First of all you should register here, and get a full access to your MyInspire tools. Build your personal agenda, view and learn more about the speaker lineup, people attending and set up meetings to improve your partners’ relationships. You could also download the mobile app and never miss an update. What to expect. This year convention is going to be full of amazing sessions and meeting opportunities that can elevate the Microsoft Partner Network for you and your company.

Enjoy the Microsoft Inspire venues and access to international support. There ́s also going to be tons of Social Media tweeting and posting during the event, so make sure to be a part of the live blogging. It ́s good to get well engaged on social media for more opportunities to learn and connect at Microsoft Inspire.

Finally, the most important thing is to learn and get informedfrom the experts. Check out the session or panel that is best for you and enjoy yourself! 

3 Quick Actionable Steps for a Better Connection with your Audience

On today’s fast paced global information sharing era, differentiation will make a difference when it comes to optimizing customer acquisition.  Having an Unique Value for your existing customer base to retain them and sell them more, is as critical as being able to transmit that same message to your potential new customers doing research online.

When they are ready to buy, they will find a provider, whether is your company or your competitor; so here are some actionable steps that will help you improve your overall digital customer experience and attract more qualified leads.

1-     Start by Creating a Great Unique Value Proposition

2-     Adapt to all Mobile Devices

Fully Responsive Designs:  Ensure your website is Fully Responsive and is optimized for all mobile devices as today’s customers spend more time than ever searching on these devices.

Consumers expect a seamless and consistent experience in ALL devices and ALL platforms; therefore, when designing your Corporate website or any Collateral Digital Material always have a as priority your huge audience using mobile devices and in many cases fixed devices of all sizes; from small handheld phones to extended size computer screens to oversized television or projector screens.

The most important thing to consider when hiring an agency to redesign your corporate website is to understand the functionality!  Look and feel are important as it will allow your customer base and audience in general, to be able to connect with your brand; however, to truly drive traffic down to the bottom of the sales funnel; always make functionally your top priority.

3-     Leverage the AIDA Model to Drive Action!

Provide guidance to ensure website architecture convinces visitors to navigate site thoroughly by using all content elements. Guidance will ensure landing pages’ answers visitors’ questions, resolves objections, explains benefits and value of the offer, and provides overall security and confidence

Here are some initiatives to implement  the AIDA for Sales Promotion

Attention:

Interest:

Desire:

Action:

The AIDA model identifies the cognitive stages an individual goes through during the buying process

Conclusion

Understanding your Audience will always be your primary focus; keep in mind that as technology changes, your customer mindset will also evolve and to stay in top of the game, your Digital Marketing Initiatives are to be equally dynamic!

We are here to help you grow your business with effective Digital Marketing campaigns; contact us through the following link, and we can gladly set up a discovery call!

 

Optimize your website: The 5 items you can't miss on your SEO Checklist

The internet has fundamentally changed the way people and companies do business; over 90% of decision makers start the buying process with a search on the internet and referrals from social and professional networks. If your company does not have a good internet presence, you are losing potential clients.

Search Engine Optimization (SEO) and your overall Online Presence are critical to your business success. Gartner predicts that by 2020, 85% of all sales will occur online, without a sales person interaction during the research, consideration and sales process. This CXGlobals SEO checklist will help you take those critical first steps to maximize your Search Engine Presence and capitalize on the growth opportunities it will deliver.

Among all of the SEO factors that play an important roll on your website's ranking, we would like to highlight 5 of them, as top priorities to start improving your company's online presence today:

1. Canonical Redirect

Each page of a website should be reachable from a single, consistent URL. This address is known as the page's canonical URL, and any others should be redirected to it, avoiding a potential “page rank leak”, which can lose potential ranking weight assigned by the search engine.

The reason behind this is that Google might interpret a link to the page http://www.website.com different than a link that directs to http://website.com, for example, so the page rank would be split between the two URLs, even though they present the same page. One popular method for dealing with this is to utilize the rel=canonical tag, which is part of the HTML head of a web page. For example:

<link href="http://www.website.com/canonical-version-of-page/" rel="canonical" />

This tag tells search engines that the given page should be treated as though it were a copy of the URL www.website.com/canonical-version-of-page/ and that all of the links and content metrics the engines apply should actually be credited toward the provided URL.

2. Sitemap

A sitemap helps search engine spiders to easily crawl your entire site. It is a separate HTML page that acts as a directory of the pages on your website. Each page listed in the site map is hyperlinked, so use keywords in the anchor text. Also, since search engines seem to place more weight on text contained in a bulleted or numbered list, use this format for your sitemap. Sitemaps also help with usability and site navigation, helping visitors to find even deeply nested pages.

3. Having a Robots.txt file on your server

This file tells the search engine spider which web pages of your site should be indexed and which ones should be ignored. It is a simple text file (no HTML), that must be placed in your root directory, for example: www.website.com/robots.txt

How to create a robots.txt file?

Open a simple text editor to create it. The content of a robots.txt file consists of so-called "records".

A record contains the information for a special search engine, consisting of two fields: the user agent line and one or more Disallow lines. Here's an example:

User-agent: googlebot

      Disallow: /cgi-bin/

 

This robots.txt file will allow the "googlebot", which is the search engine spider from Google, to retrieve every page from your site except for files from the "cgi-bin" directory.

Here is another example:

User-agent: googlebot

      Disallow: /support

 

In this case, both the "/support-desk/index.html" and "/support/index.html" pages, as well as all other files in the "support" directory, will not be indexed by search engines.

If you leave the Disallow line blank, you're telling the search engine that all files may be indexed. And you must enter a Disallow line for every User-agent record. If you want to give all search engine spiders the same rights, use an “*” on the “User-agent record. Here is an example:

User-agent: *

      Disallow: /cgi-bin/

4. Adaptability to mobile devices

More consumers than ever are staying connected using smartphones and tablets. If your website is not adaptable to mobile screens, or is taking too long to load on these devices, you might be at risk of losing quality leads. For example, a recent Google Research study showed that 91% search for tech products on mobile devices, so you should consider providing a great user experience for mobile visitors.

You can test your site's mobile adaptability by using Google Webmaster's Tool.

5. Having a Solid Keyword Strategy

Keywords or search phrases are foundational for any SEO or effective content distribution efforts. Finding the most appropriate ones for your business is still one of the most valuable activities in the search marketing field. A website that is well optimized for search engines "speaks the same language" as its potential visitors base, and through keyword research you understand better your customers and learn which terms to target to connect searchers to your site.

So, is keyword-focused SEO still really alive today?

Keywords once meant everything to SEO; search engines collected data about a site mainly based on the keywords a web crawler found on its pages and in its links. Even the keyword meta tag was important back in the day, and all this made it easy for anybody to start stuffing and ranking.

Those days are long gone, and search engines are constantly refining their algorithms, increasingly looking for meaning and not just isolated words, but they still need some kind of text to figure out what a given site is about. Today’s major search engines are able to interpret the data on a website, making conclusions about what your site and your business really deliver by, for example, deriving meanings from synonyms.

In the same way, semantic search is another functionality that’s starting to have a major impact on SERPs. Search engines can also infer meanings from user queries, aiming to find the best answer to any specific question.

So you could show up in the results even if you don’t have that exact phrase on your site, but good keyword research and implementation will make it easier for search engines to understand your content, increasing the possibility of pairing your site with a search query perfectly related to what you offer. After all, it is not about getting visits to your site, but about attracting the right kind of visitors, the ones who will convert in the end, so the usefulness of the intelligence and overall value generated through good keyword research cannot be overstated.

Conclusion

This article gives you the necessary advice to begin your SEO process. Please consider that this is an ongoing process that requires continuous testing and measuring. To achieve high search engine rankings, increase the visitor flow and convert it into sales, leveraging different assets such as social media profiles, having an active blog or promoting your content through link building and social media.

Now you have the necessary knowledge and tools to start optimizing your digital presence, remember that whenever you need help, CXGlobals is here to help you.

Ready to get started? Click here to get a personalized assessment from one of our specialists

4 Stages to Create or Redesign your Website with an Agency

While it is important to complement all of your Digital Marketing efforts with a crisp and appealing website, not every firm or company knows exactly where or how to get started when it comes to create or redesign their website. Sure, to hire a Web Development Agency is part of the formula, but understanding the process, what parts are involved and most important, having clear goals determined from day one, will help take your web development project to the next level.

I'd like to show you how we break down our deliverables in 4 stages that will help any business to create or redesign their Web assets. Let's Begin!

1.Discovery Phase

The foundations of your site. During this stage, web development teams are eager to know about your business, understand it, and begin to provide you with great ideas to make it even better. These efforts help you, the stakeholder, to take action towards complying with what you need to kick off the project.

An initial consultation is highly recommended. This gives the chance to most involved parties to interact and to "break the ice".

This initial approach doesn't have to be on a specific way for it work, as technology helps us with tools like Google Apps (which uses Hangouts) or Office 365  (which has Skype for Business) to communicate with clients anywhere in the world. Depending also on the needs of the project, an onsite visit is an excellent way to have everyone interact.

During this stage, there's a series of deliverables that need to be given to the agency in order to proceed. It can change from project to project, but this is the general list of what's required to start your project:

You can also download this cheat sheet with what needs to be gathered prior to redesign or create your website

While certainly not all of this has to be delivered at once, the sooner, the better! The faster you get this information rolling to your Web Development Team, the quicker you can launch your new site.

Your Web Dev team will then engage in to researching, planning and scheduling the different deliverables for your review, as well as to research, plan and schedule the project towards its launch.

2. Creative Phase

inoveport1

Web Development for http://inovelive.com.br

Here's where the real fun begins! This is one of the most engaging parts of redesign or create your website, as this is where all the ideas start translating into tangible deliverables.

In order to provide you with a design to review and approve, web development teams first wireframe all of their ideas, to make sure the latest user experience (UX) best practices are being implemented throughout the design. This will not only help set strong bases to whatever design element will be included, but also provides an added value to your website, as clients will be more willing to interact with your content, rather than your competition's.

After the wireframing stage, your team will start to build your website's mockupwhich will statically show you how the site will look, once visual design principles are applied, typically on a staging platform. We use InVision as the staging platform and it works amazing for us and our clients!

Based on these mockups, you'll provide feedback to your team so they can start polishing that awesome site in no time!

3. Development Phase

Now that you have in place the goals, materials, and you have approved the mockups for your site, the team will go ahead and develop that design into code. It's time for the developers to get the best out of their skills, and collaborate towards bringing the site to life.

Blog-7It depends on the requirements that you have agreed upon with your agency, but typically this stage starts with developing into HTML and CSS the design. This includes making the site adaptable to mobile devices so that people can consume your content on the go as well.

At CXGlobals, we like to offer the capability to our clients to be able to maintain and modify their websites using a content management system such as WordPress, which allows you to be able to make changes visually, creating dynamic content and having an SEO friendly conversion machine with very limited coding skills!

Additional features such as your blog setup, events calendar or even contact forms are implemented as well throughout this stage.

4. Launch Phase

emazzanti

WordPress Multisite Network for http://www.emazzanti.net

 

 

 

This is one of the most exciting moments in every single project. This is where you get to see your site and actually have a sense of the final production version. As the last stages we've covered, there are a few steps to follow in order to comply with this last phase.

There is a Quality Assurance (QA) session and a Client Revision prior to deploying to the final hosting server. During these stages, you have the chance to test drive your website (usually on your Web Dev's hosting) and see it interact as well on mobile devices as a whole. By this stage, the modifications are minimal as the project complies with your business goals and audience goals already.

Once your blessing to the project is given, the team will have to migrate your site to a hosting environment that is suitable for your needs and the overall site performance. If you've gotten to this point and have no idea where to host your website, Siteground has one of the most amazing hosting platforms for WordPress Sites and Godaddy, with their award winning customer service, are one of the best options around when it comes to Shared Hosting.

Finally, a Signoff Training is due, so that you can verify and continue to work on your site as your business continues to scale. Make sure that you have the appropriate people from your company on it, so that they can help improve the site as well.

Next Steps

Now that you are familiar with how smooth your website creation or redesign should be, it's time for you to go ahead and get started by getting professional help from your desired agency. If you don't have one yet, our team at CXGlobals is ready to quote and set up this process for you.

Were these tips helpful? Let us know your thoughts in the comments section below!