Why Social Media is Good for Business

5 Reasons Why Social Media is Good for Business

When the Internet came, it changed business forever. Email changed the speed and rate of communication between all parties involved; then came the ability to purchase, trade, and sell goods and services online; the relationship between the internet and business has been growing steadily since. Social Media is a relatively young aspect of the Internet, but it has undoubtedly taken over our daily lives. Information, news, advertising, and marketing are all heavily present in Social Media, making it the new frontier for business to conquer. However, many companies are still late to the party and fail to keep their business active on social media. This means they are leaving an enormous untapped potential for leads simply go to waste. Here at CXGlobals, we'd like to help those companies understand why social media is good for business with this handy list.

1. Social Media is Good for Brand Building

In 2018, the amount of active social media users around the world reached nearly 3.2 billion. Ignoring an audience that size is simply unacceptable for a modern company. Aside from this enormous market, Social Media gives you the ability to target your desired audience specifically. This lets you build brand awareness with your potential clients by reaching out to them directly through their social media and even interact with them directly. With about 50% of social media users logging in to their platform-of-choice several times a day, you can ensure that your brand has plenty of exposure and can easily stay top of mind for many viewers.

Social media also lets you create brand advocacy through existing clients, employees, and partners across social media channels start talking about your brand and sharing your company's links and posts. This expands your audience network and creates a positive image for your brand. With increased brand awareness and active social media involvement, your brand can become a thought leader within the industry. Industry thought leaders are those brands that people first think of relative to a subject and will be the first source of information they go to. For example, Coca-Cola will always be a thought leader within the soft drink industry just as Nike will be a thought leader for the shoe industry. Thought leadership is a great way to create brand trust and consumer loyalty.

2. Social Media is Good for Growth

Your social media channels will redirect traffic to your website, meaning those interested in your posts and ads will then have an opportunity to interact directly with your website. Whether you post on Facebook, Twitter, LinkedIn, or any other social media channel, the more followers you have, the higher the possibility they will visit your website and you can then turn them into leads. Social Media is actually one of the cheapest, easiest, and effective methods to drive leads towards your website. Integrating social media channels into your sales funnel. Growing your audience on social media means a potential growth in leads and overall brand and company growth with a relatively low investment. Your social marketing goals and sales goals should be linked and working in tandem.

Social Media also gives you the opportunity to partner with "influencers" who are social media accounts with high-visibility and popularity that have the ability to drive visitors to your brand by simply mentioning or promoting your posts through their own channels. When your brand is mentioned by an influential social media account, it gains both exposure and immediate trust among that account's followers. Seeking out common-ground influencers for mutually beneficial partnerships is a very effective way to broaden your social media audience.

3. Social Media is Good for Engagement

One of the main benefits behind social media is how directly and quickly you can communicate with your audience. Your community managers (people who manage social media accounts for a living) will be interacting with customers in real-time as they comment on your posts and ask questions or express interest or criticism of your brand. With social media, you can keep your followers up-to-date with the latest and most important news about your brand, products, services, or activities. This level of close engagement builds trust with your audience as they humanize your brand and feel they have a personal relationship with it. How you communicate and values your show your audience defines the voice they hear and the image they see when they think of your brand, so it's important to make sure you keep a good reputation on social media. Whether its the release of a new product or clarification over a piece of negative publicity, social media is a direct line to your followers' eyes and ears.

It's also important to manage a certain level of customer service through your social media channels. Followers will ask questions about your products, services, schedules, and other topics through social media and expect to get clear and straight answers. It's important to make sure that your community managers know your brand and company values well so that they can provide helpful and truthful answers over social media channels. Social media also lets you see what your customers want from your brand or what they aren't too happy with, giving you a good barometer for customer satisfaction.

4. Social Media is Good for Insight

Social Media lets learn a lot more about your audience, your market, and your industry with analytics and business intelligence built into the channels. Social media provides an enormous amount of real-time data that can be leveraged to gain helpful insight. Facebook, Instagram, Twitter, and LinkedIn all track demographic info such as age, sex and geo-location and pairs it with preferences and online behavior. This allows you to construct marketing personas based on the people that are interacting with your brand and target them with strategies specific to their preferences and behavior.

Social media also gives you the opportunity to monitor conversations related to your brand, product, or service and study trends relevant to each subject. The use of #hastags makes it easy to tag your posts and follow what the public is talking about. Your company can even start their own conversations and get the ball rolling on a rising trend.

Competitor insight is also another benefit that can be derived from social media. If your competitors are active on social media, you can keep track of what they are posting and how their audience is reacting to it. A good social media strategy will look for key opportunities to stay one step ahead of your competitors on social media channels and get more people talking about your brand.

5. Social Media is Good for Marketing

With powerful insights, clearly defined marketing personas, and ease of communication, social media can be a great tool for marketing and advertising. Knowing who your audience is, you will be able to target them specifically with social ads. They are relatively inexpensive and have a great potential for conversion since they will be shown to those users that are most likely to respond to them. Newspaper and televised advertising are not only very expensive, but their appeal is decreasing and their effectiveness is limited. Social Media is the media form that people around the world are most interacting with and where they are consuming most of their information, entertainment, and advertising. Social Media also lets you re-target followers that have interacted with your brand before (i.e. clicked on a link, browsed your channel, etc.) and try to reel them back in for a sales conversion. Finally, Social Media advertising and marketing have the benefit of being able to prove ROI with very precise figures. Tracking and analytics tools make it easy to keep track of traffic, conversions, views, likes, shares, and ROI for paid and organic social media advertising campaigns.

If you're interested in a social media strategy for your company, find more about our services here.

3 Quick Actionable Steps for a Better Connection with your Audience

On today’s fast paced global information sharing era, differentiation will make a difference when it comes to optimizing customer acquisition.  Having an Unique Value for your existing customer base to retain them and sell them more, is as critical as being able to transmit that same message to your potential new customers doing research online.

When they are ready to buy, they will find a provider, whether is your company or your competitor; so here are some actionable steps that will help you improve your overall digital customer experience and attract more qualified leads.

1-     Start by Creating a Great Unique Value Proposition

2-     Adapt to all Mobile Devices

Fully Responsive Designs:  Ensure your website is Fully Responsive and is optimized for all mobile devices as today’s customers spend more time than ever searching on these devices.

Consumers expect a seamless and consistent experience in ALL devices and ALL platforms; therefore, when designing your Corporate website or any Collateral Digital Material always have a as priority your huge audience using mobile devices and in many cases fixed devices of all sizes; from small handheld phones to extended size computer screens to oversized television or projector screens.

The most important thing to consider when hiring an agency to redesign your corporate website is to understand the functionality!  Look and feel are important as it will allow your customer base and audience in general, to be able to connect with your brand; however, to truly drive traffic down to the bottom of the sales funnel; always make functionally your top priority.

3-     Leverage the AIDA Model to Drive Action!

Provide guidance to ensure website architecture convinces visitors to navigate site thoroughly by using all content elements. Guidance will ensure landing pages’ answers visitors’ questions, resolves objections, explains benefits and value of the offer, and provides overall security and confidence

Here are some initiatives to implement  the AIDA for Sales Promotion

Attention:

Interest:

Desire:

Action:

The AIDA model identifies the cognitive stages an individual goes through during the buying process

Conclusion

Understanding your Audience will always be your primary focus; keep in mind that as technology changes, your customer mindset will also evolve and to stay in top of the game, your Digital Marketing Initiatives are to be equally dynamic!

We are here to help you grow your business with effective Digital Marketing campaigns; contact us through the following link, and we can gladly set up a discovery call!

 

8 Steps to build an effective social media strategy

social media strategyLast year, social media marketing increased by 35% over 2012, mostly due to the growth of mobile, and its share of marketing budgets is expected to go up from an average of 7.4% to 18.1% in the next five years. But while many businesses have a social media presence, most of them are not actually engaging on those platforms and truly leveraging their huge potential as cost-effective marketing tools. Effective social media marketing goes beyond creating a Facebook, Google +, Twitter or LinkedIn profile and sporadically reposting company news or promotions. It’s not something you do just because everyone else is, and just like websites, they are not assets that can be managed with a “if you build it they will come” mentality. Social media presents a great opportunity to promote your brand, products and services, attract new customers or strengthen relationships with existing ones, and to gather market intelligence, but it requires resources, dedication and a solid plan to guide all the activities on each channel.

So here are 8 steps to develop a social media strategy for your business:

1. Start by listening: the first thing you have to do is to observe and research. People are already out there talking about your brand, goods, competitors, etc., so you have to gather this initial insight to guide your strategies. You have to be where your customers are and address the topics they are interested in.

2. Determine your objectives: you need to be very clear on what you want to achieve, so set concrete, measurable, realistic, time-bound and business-aligned goals. Typical objectives can be related to building brand awareness, driving traffic, increasing customer support, gathering audience insights, etc. Each goal should have an associated KPI to measure the level of success of your efforts, such as number of visitors, conversions, response rate or satisfaction level, and each KPI should have a monetary value to allow calculating ROI.

3. Define your audience: create marketing personas for each type of customer you want to reach, including demographics, lifestyle, goals, challenges, values, fears, interests, drivers, etc., and based on internal or third-party data and actual interactions. These representations of your core audience will help you identify with your prospects and relate to them as human beings, shaping your communication process in a way that solves existing problems and addresses real needs and desires.

4. Select channels: it is until this point and not before that you should get into tactics, starting by deciding which social media channels are more suitable for achieving your goals, considering where your audience is most likely to be and the fact that each channel is different and require specific tactics. In any case, don’t forget to consistently brand every profile. Consider the specific characteristics of each site, look for what unique message or segment is in each space, and then define the tone and type of messages that make most sense for that particular medium and audience. For example, Facebook is generally good for casually engaging with your current customer base and friends, while Twitter can be used to communicate on a more technical level with industry peers.

5. Choose topics: based on all the previous definitions, along with keyword research, you must define the themes you will be focusing on. Then you must plan your content generation around those main keywords by creating an editorial calendar, that is, a content creation framework that shows when and what you’ll need to write. The starting point should always be your customers’ most frequent questions, focusing on what your audience wants to know and not on what you want to promote. The only way to organically build a healthy following and create business opportunities is by posting engaging, entertaining and relevant content.

6. Allocate resources: you need to plan resource utilization by deciding who will handle your communications, setting beforehand the guidelines and decision processes that will rule your company’s social media engagements. Social media provides unique real-time perspectives through direct customer and prospect contact, but constant monitoring and immediate response are critical for success.

7. Roll out: promote your channels using your existing communications (i.e. email) and digital assets (i.e. corporate website), and start publishing content consistently, based on the editorial calendar you built for each channel. Use different formats, like images and videos, not just text, taking into account what’s more suitable and works best at each channel, and don’t forget to include compelling and measurable calls to action.

8. Measure and optimize: track objective accomplishment and measure the ROI of your social media efforts by using the previously defined KPI’s. Tools like Google Analytics and each channel’s own dashboards (like Facebook Insights) can be enough, but you may also consider more powerful third-party applications. All these metrics will allow you to optimize your strategy as the market changes and grows. One way to ensure that you will be able to track results is by using promotion codes, URL tracking codes or targeted landing pages.

The web is an ever-changing ecosystem, so social media strategies should be built in a flexible way that can evolve along with your business and market segment. If you are not seeing results it may be time to change course, so consider altering your approach or asking for expert help on social media optimization.

Managing your Online Reputation

As we have mentioned before, understanding how websites work is simply not enough. That doesn’t make them better, and it requires a series of actions to leverage their potential. That's why a range of techniques and strategies are needed to help optimizing websites.

On the other hand, social media provides a great engagement opportunity to connect on a one-to-one level, but handling your company´s social platforms is not always that simple. It involves time, commitments, consistency, brand guideline and strategic messaging.

It´s very important to maintain a healthy social reputation. For that, you need to have a clear idea on the level of involvement you want to have in our social media channels. Businesses need to consider all the variables when selecting who owns and manages these channels, taking into account the results you want to achieve.

So, to protect our online reputation we basically need to keep in mind the following:

- Carefully analyze the information before sharing it

- Be civil in what you say and show on the web

- Keep track of any mentions of your company

Sometimes, the information out there does not comply with the image you desire for your brand. In that case we need to act quickly. The longer it stays unaddressed, the greater the chance that the bad reputation will spread out.

Sometimes people hire eternal resources to handle everything related to digital marketing, but that doesn’t mean you necessarily need to hand over complete control of your online reputation. What is right for one company may not be right for another, and each brand needs to determine which digital marketing solutions are appropriate for them. You can't control what others say about your brand online, but you can react accordingly and manage how your business comes across on the iweb in general terms.

Google Plus: What Benefits Can It Offer Your Business?


Developing and implementing your digital marketing strategy can be a bit overwhelming, to say the least. The more you investigate, the more options you stumble upon and the more challenging it becomes  to get a firm grasp on what each social media does and why it is invaluable in terms of the well-being of your business.  Today, we are going to explore one of the new players on the block, Google Plus, its advantages, and how it helps your connect with your customer’s in some very unique ways.

Social Selling

Perhaps one of the most fascinating facets of Google Plus is how it incorporates a very social element into selling.  Google Plus takes this into account and works much like word of mouth.  If you are like most of us, in the moment that you go to make a purchase, you want the reassurance of knowing that others have made the same purchase and been happy with the outcomes.  Enter the importance of Google Plus circles and reviews.

Google Plus offers many way in which you can promote in a more socially based context.  Google Plus offers pages with the basic information about your company and its services, as well as showing users your reviews.  Users can view not only maps of where to find you, but also genuine reviews written by your other users.  It is worth-while to mention that users typically see reviews from people in their own Google Plus circles first, making the review from someone they know all that much more powerful and meaningful.

Additionally, as a business, you can post content, articles, advertisements, as well as photos and videos for your potential customers to see.  If they like your content, they can interact with it and your ranking improves.

Interacting with Information and Rankings

So in addition to being able to look up reviews and company information, Google Plus allows you to interact with published items, but how does this work?  Users can add a +1 to a post that they like, much in the same way one would “like” a post on Facebook.  One attribute unique to Google Plus is that the more people add +1 to a post, the higher these posts will rank with Google.  So the better your content is, the more people will like it, and the more potential customers you will be able to attract through your ranking.

Google Plus is a highly successful, socially driven method of promoting your business.  Involving yourself in circles or Google Plus communities, as well as getting your customers to rank and review will prove essential for an effective digital marketing campaign utilizing this new technology and translate into an increase in your sales.

Twitter for Business

 Twitter is a massive micro blogging designed in the context of business to connect with people that are interested in your brand. On the contrary of Facebook people will “follow” your brand instead of “liking” it.

Someone will follow you on twitter if they have a genuine interest in what your business does. For example, If your company is a cellphone operating system provider for Samsung or HTC, in theory all the users that are into their phones will follow your twitter page for the soul reason that they are interested on getting to know the operating system and want to be up to date with all of the software updates, get the coolest themes etc. In other words relevancy and constant tweeting is important. This will lead you into tell engaging stories, participate in real-time events and conversations, enhance the best traits of your brand personality online in order to make your audience take a sincere interest in your company.

 

Starting with twitter.

Choosing your @Username. This is the personal brand name. Try to stick with the first one you choose, for it might confuse your audience if you eventually change it. This will make it easier for your followers and people you follow to recognize you. Put your @username in your email signature and your business card, it will give you authenticity. Don’t utilize underscores, it will make you use silly. Make life easy for users and customers, don’t make variations of your company’s name like Semdrive01. The most important and relevant aspect about name creation is being recognizable by your target market in the twitter sphere.

Profile picture and background picture. Your profile and background images visually represent your brand. For your profile picture ideally use your brand logo. Think of something that might be directly related to your brand for the background, like a product or some derivative of your products or services you are trying to promote.

Description: Write a clear, concise bio that describes your brand, products or services. Include contact information like to your website in order to drive traffic and a phone number for direct contact if that is your purpose.

Integration: Design every element of your profile to best reflect your business. Your name, bio, website and profile picture should all come together to tell your story.

Brand Personality: Your tweets should reflect your brand’s personality. There is no need for overly formal lingo or institutional jargon. Twitters respond best to simple friendly tweets. Remember always that social networks are social for a reason.

Tweets: It’s a big digital world out there. Use twitter to show cool new things that your brand is working on like new product photos, or website previews and things that your followers would not be able to get on the mainstream. Reply when people tweet about you. Re-tweet things that are relevant about your collaborators that you think could affect your target and/or your company and respond to tweets your users write about.

The perfect tweet. Make a tweet like you were talking to a very good friend. Include exclusive, funny, inspirational tweets that is always relevant. The most re-tweeted content tends to contain links, pictures, videos or quotes on Twitter. Paste a link of any length into the Tweet box , it will automatically be shortened to fit the 140 character limit.

 

Safe Tweeting.

Facebook Search Optimization

 

Search engine optimization is ultimately an obligation for any business who wants to be found inside the internet giants, Google, Yahoo and Bing. It gives a great opportunity for any business to get more sales out of the ordinary resource that is traditional media, that being TV, Radio Press etc. It also helps websites get found by the crawler of the specific engine, but also makes a much more consistent and content rich website for people to navigate in a user-friendly way.

At the same time social media provides a platform for people get to know the company in a more personal level. Personality of the brand and its values will always be reflected if you want to be genuine, and social media and community management is all about that. Take into account that it should always be reflected within the pitch of the conversation. It’s also a great tool for research and finding out in a closer way what the client thinks about your company.

Your website is the face of your company. Think of Facebook as the stretching handshake between you and your clients. But when it comes to your company being found in Facebook’s search, it’s a whole other story. Facebook’s search is not as optimized and as powerful in reach as most search engines out there. You may find yourself dealing with fake fan pages of your sites name or simply not being able to be found is a huge missed opportunity. Now we would like that to happen would we?

 

 Here are the dos and don’ts of Facebook fan page search optimization:

 

1) Always use the company’s real name just as the majority of the population knows it, and once you choose it, never change it. In most cases this is a problem because once people try to find your company’s name and you have changed it there will be nothing to be found.

2) The less unnecessary characters your brands name has, the faster it will be found when your client is typing the name on the search bar. It will appear first compared in comparison with fake sites that would otherwise be found.

3) In the about section of your page, make sure you write a concise and precise description. Take into account the usual keywords that would best be associated with your company and implement them in the “about” section of your like page.

4) Share content that is relevant to your audience. As well as usual SEO efforts are to post and have actual and relevant content in your web. Facebook’s crawler love’s relevant post, try with blog posts from your website, YouTube videos or live chats and discussion pages.

5) The more Facebook fans you have, the easier it will be found. That’s a given, and that’s basically why you have a Facebook page, to be close to your customers.