The Most Common Website Problems That Affect Business

The Most Common Website Problems That Affect Businesses

Your company’s website is it’s most important online sales asset, period. If you expect to create any sort of value for your company through your website, you need to make sure it’s armed for the task.

Bounce Rate is the indicator that shows you how many people are leaving your website after seeing a single page. When your bounce rate is high, it means visitors aren’t liking what they are seeing or aren’t finding what they’re looking for in your website, even though your company might actually provide what they need. If your visitors are bouncing, your website may have problems related to one or more of these categories:

In this blog, we want to take an in-depth look into the most common website issues affecting businesses all around the globe:

Design

Clean, responsive, and visually-appealing design is indispensable for a corporate website. Your visitors need to like what they see first and foremost before you can start expecting them to provide you with their information. Design problems can range from unappealing or outdated visual design to issues with the website’s internal structure. Poor design can result in slow loading time, confusing navigation, and altogether failing to capture leads or even keep visitors interested in staying. Some of the most common website design problems out there are:

Content

A visually-appealing website will keep your visitors interested for only a short period of time if your content isn’t up to standards. We like to say that “Content is King” because content is the answer to your public’s questions. Content is your online sales pitch; you don’t have a face-to-face interaction with your visitors, so whatever they read on your website has to convince them to take the next step. Content also needs to fulfill certain standards so that search engines can find it. As important as content is, it’s probably the area where many business websites are weakest.  Some common content issues are:

Optimization

So, your website’s look and feel are modern and intuitive, and you regularly add relevant content, but you’re still not getting enough organic visits. You may have missed out on a critical step: SEO.

SEO used to be seen as an afterthought, but nowadays optimization is considered a minimum requirement for search engines to give your website any sort of attention. SEO needs to be taken into consideration from the very first steps of content design. Keywords need to be researched, strategized, and implemented with a tactical approach. Overall, SEO is not an overly complicated process, but you need to know what you're doing to get it right. Common SEO issues are:

Lead Capturing

Lead capturing is the science of funneling a lead through your website content a towards them giving you their information to start the sales process. There both front-end and back-end characteristics of lead capturing optimization. A well-designed information flow, strong Calls to Action (CTAs), and comprehensive contact forms are all part of the front-end aspect of lead-capturing. Behind the curtains, the lead funnel needs to be able to notify your sales team and get them to act quickly. Some of the most common website problems relating to the lead capturing process are:

If you are experiencing any of the most common website issues that affect business, you may need some expert advice. Contact our team to find out how your website can improve and become a powerful sales asset for your company.

CXGlobals' Growing Partner Channel

Our Growing Partner Channel Network

Building a brand online takes more than just setting up a website and a few social media accounts. It requires a dedicated strategy, careful execution, and continuous monitoring and followup. Unfortunately, many small and medium businesses find it difficult to build their online presence at a reasonable cost, as well as finding a digital marketing partner they can genuinely trust. This is where Partner Channel networks can make a difference.

CXGlobals has built its reputation and nurtured its expertise on strong, trustworthy partnerships. For over a decade, we have developed customized digital marketing strategies and services for our B2B Partner Channels. This approach has been beneficial both for us a company as well as for a long list of customers who have been able to find a digital marketing agency that is cost-effective and highly flexible. Channel Partners receive a special deal that gives them an affordable solution for their web development, graphic design, content development, social media management, and online marketing needs. They also benefit from the peace of mind that comes with knowing they will work with a partner that is familiar with their industry and the products they sell.

CXGlobals dedicates time and resources towards building a stronger and further-reaching network of partners, searching for a mutual benefit for all parties involved. This effort takes commitment and professionalism, ensuring that trust and transparency are primary factors in all of our business relationships. We would like to highlight two of our ongoing Partner Channel programs with industry leaders Microsoft and SAP.

The R.A.C.E. Framework

All of our marketing and development projects are based on a success framework we call R.A.C.E., which stands for Reach, Act, Convert and Engage. Each of these phases represents a step in your digital journey and the actions that are executed during each one. Reach initiatives are focused on improving core digital marketing techniques and online demand generation. Act initiatives are focused on analyzing and improving interactions and conversion throughout your digital properties. Convert initiatives are meant to identify improvement opportunities to increase lead conversion through Business Intelligence analytics, sales funnels, and CRM integrations. Finally, the Engage initiatives are meant to gauge and improve the level of customer engagement that you are having across all your digital marketing assets.

Learn more about the R.A.C.E. Framework here.

Microsoft DigitalStride

Our long-standing partnership with Microsoft has been one of our most valued relationships. We work closely with Microsoft tools and have been doing so for well over a decade. We understand Microsoft products and how to market Microsoft business solutions effectively. This is why we have built a specialized channel for Microsoft partners with the DigitalStride program. Microsoft Partners are eligible to contract DigitalStride services as a benefit to help them develop their brand as Microsoft service providers, solution designers, and product resellers.

If you are interested in applying for DigitalStride, you can access the program through by clicking here.

SAP Partner Benefit Catalog: Digital Booster

CXGlobals has worked with many SAP Partners helping them with web development, content development, and organic and paid demand generation projects. Our growing expertise in marketing innovative SAP products, such as SAP Cloud Platform and SAP Leonardo has helped us build an exciting new program exclusively for members of SAP Partner network that have access to the SAP Partner Benefit Catalog. Our Digital Booster program enables SAP-focused small and medium businesses to create a digital presence, rebrand their image, and improve demand generation, website traffic, social media, and online conversion using marketing development funds (MDF) provided by SAP. With SAP taking on a significant portion of the costs, partners will find a reasonable path towards developing their digital marketing efforts.

If you are an SAP Partner, you can find the Digital Booster services through SAP's Partner Benefit Catalog that you may access here.

5 Reasons To Get A Website in 2017

Why Your Company Should Get a Website Right Now

In our field of digital marketing we see a ton of websites. The good, the bad and the ugly. While there isn’t a whole lot worse than a really bad website, there is one thing – having no website at all. We’ve seen impressive websites for companies as big as they get, and great websites for as small as they come, such as landscaping and photography. Big or small – here are 5 solid reasons why you should get a website in 2016:

Connection

One of the most important aspects your company can provide to its consumers is being available at all times – websites do that since the Internet is 24 hours a day. Not all people are active, or interested in your business from 9am-5pm. Your competitors are online. Your audience is online. You need to be there too. Simple ways to connect, such as a contact form for people to fill out can be the difference between you and your competitors.

Impression

Your appearance can say a million words. Personally, I value a company that has a visually appealing website. When I see they have put effort into making their website look great, my attention is captured. Actually, more often than not, I remember them and value them over their competitors.

Knowledge

A website can be an excellent tool for your company to prove you have knowledge of your product or service. According to BlogHer, 81% of U.S. online consumers trust information and advice from blogs. Also, InsideView states Business to Business (B2B) marketers who use blogs generate 67% more leads than those that do not. These statistics clearly show that having a blog can be beneficial to you and your company, and a great place to share your expertise.

Selling

Having a website can be the key to more sales, especially if you have a great product or service. Even if you don’t want or have the need for eCommerce on your site, simple things such as an email list or newsletter sign up can lead to a potential sale.

Credibility

Having a website can validate what you do and help to prove who you are to potential clients and partners. If you haven’t had the opportunity to meet with a potential client, partner or customer this can be your chance to create a visual representation of who your company is and helps boost your brand within a matter of seconds.

For all these reasons and more, it’s time to look into creating a website for your company. Your audience is out there, use this simple tool to connect with them, impress them, show them your expertise, help increase sales, and build your credibility!


 

Ready to get started? Let us improve your online presence! Contact us for a free quote!

4 Stages to Create or Redesign your Website with an Agency

While it is important to complement all of your Digital Marketing efforts with a crisp and appealing website, not every firm or company knows exactly where or how to get started when it comes to create or redesign their website. Sure, to hire a Web Development Agency is part of the formula, but understanding the process, what parts are involved and most important, having clear goals determined from day one, will help take your web development project to the next level.

I'd like to show you how we break down our deliverables in 4 stages that will help any business to create or redesign their Web assets. Let's Begin!

1.Discovery Phase

The foundations of your site. During this stage, web development teams are eager to know about your business, understand it, and begin to provide you with great ideas to make it even better. These efforts help you, the stakeholder, to take action towards complying with what you need to kick off the project.

An initial consultation is highly recommended. This gives the chance to most involved parties to interact and to "break the ice".

This initial approach doesn't have to be on a specific way for it work, as technology helps us with tools like Google Apps (which uses Hangouts) or Office 365  (which has Skype for Business) to communicate with clients anywhere in the world. Depending also on the needs of the project, an onsite visit is an excellent way to have everyone interact.

During this stage, there's a series of deliverables that need to be given to the agency in order to proceed. It can change from project to project, but this is the general list of what's required to start your project:

You can also download this cheat sheet with what needs to be gathered prior to redesign or create your website

While certainly not all of this has to be delivered at once, the sooner, the better! The faster you get this information rolling to your Web Development Team, the quicker you can launch your new site.

Your Web Dev team will then engage in to researching, planning and scheduling the different deliverables for your review, as well as to research, plan and schedule the project towards its launch.

2. Creative Phase

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Web Development for http://inovelive.com.br

Here's where the real fun begins! This is one of the most engaging parts of redesign or create your website, as this is where all the ideas start translating into tangible deliverables.

In order to provide you with a design to review and approve, web development teams first wireframe all of their ideas, to make sure the latest user experience (UX) best practices are being implemented throughout the design. This will not only help set strong bases to whatever design element will be included, but also provides an added value to your website, as clients will be more willing to interact with your content, rather than your competition's.

After the wireframing stage, your team will start to build your website's mockupwhich will statically show you how the site will look, once visual design principles are applied, typically on a staging platform. We use InVision as the staging platform and it works amazing for us and our clients!

Based on these mockups, you'll provide feedback to your team so they can start polishing that awesome site in no time!

3. Development Phase

Now that you have in place the goals, materials, and you have approved the mockups for your site, the team will go ahead and develop that design into code. It's time for the developers to get the best out of their skills, and collaborate towards bringing the site to life.

Blog-7It depends on the requirements that you have agreed upon with your agency, but typically this stage starts with developing into HTML and CSS the design. This includes making the site adaptable to mobile devices so that people can consume your content on the go as well.

At CXGlobals, we like to offer the capability to our clients to be able to maintain and modify their websites using a content management system such as WordPress, which allows you to be able to make changes visually, creating dynamic content and having an SEO friendly conversion machine with very limited coding skills!

Additional features such as your blog setup, events calendar or even contact forms are implemented as well throughout this stage.

4. Launch Phase

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WordPress Multisite Network for http://www.emazzanti.net

 

 

 

This is one of the most exciting moments in every single project. This is where you get to see your site and actually have a sense of the final production version. As the last stages we've covered, there are a few steps to follow in order to comply with this last phase.

There is a Quality Assurance (QA) session and a Client Revision prior to deploying to the final hosting server. During these stages, you have the chance to test drive your website (usually on your Web Dev's hosting) and see it interact as well on mobile devices as a whole. By this stage, the modifications are minimal as the project complies with your business goals and audience goals already.

Once your blessing to the project is given, the team will have to migrate your site to a hosting environment that is suitable for your needs and the overall site performance. If you've gotten to this point and have no idea where to host your website, Siteground has one of the most amazing hosting platforms for WordPress Sites and Godaddy, with their award winning customer service, are one of the best options around when it comes to Shared Hosting.

Finally, a Signoff Training is due, so that you can verify and continue to work on your site as your business continues to scale. Make sure that you have the appropriate people from your company on it, so that they can help improve the site as well.

Next Steps

Now that you are familiar with how smooth your website creation or redesign should be, it's time for you to go ahead and get started by getting professional help from your desired agency. If you don't have one yet, our team at CXGlobals is ready to quote and set up this process for you.

Were these tips helpful? Let us know your thoughts in the comments section below!

¿Qué es el Diseño UX?

La Experiencia de Usuario o UX es un componente esencial dentro del proceso de diseño web. 

Actualmente el término UX se encuentra en esa extraña posición de ser excitantemente nuevo para muchos, sin embargo genera también aire de misterio. Esto porque es difícil definir exactamente qué es. Al ser entrevistados, los profesionales de la industria dicen que el término puede ser “subjetivo” y “difícil de describir”, ya que tiene varios significados asociados.

Dan Saffer, Director de Kicker Studios, describe UX como “lo que el cliente percibe al usar o probar un producto y una forma de ver estos productos de manera integral desde el punto de vista de un usuario que probablemente no le importa cómo se hacen, sólo el producto en sí mismo”.

UX Design (User Experience Design) o “Diseño de Experiencia de Usuario” es una filosofía de diseño que tiene por objetivo la creación de productos que resuelvan necesidades concretas de sus usuarios finales, consiguiendo la mayor satisfacción y mejor experiencia de uso posible con el mínimo esfuerzo. Toma forma como un proceso en el que se utilizan una serie de técnicas multidisciplinares y donde cada decisión tomada debe estar basada en las necesidades, objetivos, expectativas, motivaciones y capacidades de los usuarios. Todo esto sin excluir los objetivos empresariales. Los elementos del UX en web son:

El diseño basado en experiencias de usuario se da desde que el hombre crea cosas y estas cosas deben ser utilizadas  por él  mismo o por otros, por lo que es necesario de forma  consciente  o inconsciente definir los medios, procesos y  formas en la que la  persona interactuará con ese objeto que  puede ser un software,  una heladera, el control del TV, un  automóvil, un sitio web, etc.

¿Cómo fue surgiendo este nuevo campo en la  web?

 El campo del conocimiento sobre diseño web fue creciendo a medida que los sitios eran más complejos. En  primer lugar las funciones se dividieron en diseñador y   desarrollador. Entonces, los sitios empezaron a demandar  mucho más complejos back-ends y surgieron los arquitectos de base de datos, administradores de sistemas y una gran cantidad de papeles secundarios. Del mismo modo en la parte front-end, la gente se especializó en el diseño de la interfaz, el desarrollo de front-end, el diseño de movimiento y, más recientemente lo que describimos anteriormente, el diseño de la experiencia del usuario.

El diseño de experiencia de usuario es entonces una serie de actividades (investigación, arquitectura de información, diseño de interacción, etc.), así como un nuevo puesto de trabajo, o una empresa como tal. Una empresa o profesional UX tiene una comprensión profunda de la psicología cognitiva (encargada del estudio de los procesos mentales implicados en el conocimiento), y la interacción persona-computadora.

Para Sim D’Hertefelt, arquitecto independiente de medios interactivos en Bélgica, el término UX representa un cambio en el propio concepto de Usabilidad, donde el objetivo no se limita a mejorar el rendimiento del usuario en la interacción (eficacia, eficiencia y facilidad de aprendizaje), sino que se intenta resolver también el problema estratégico de la utilidad del producto y el problema psicológico del placer y diversión en su uso.

No existe un checklist con respecto al diseño UX en sí mismo, no existe un conjunto de procesos o serie de pasos a seguir. En su lugar, hay que dominar un conjunto de herramientas y técnicas y aprender cómo y cuándo usarlos mejor. El mejor comienzo es empezar con el cliente, educándolos acerca de la importancia de un enfoque centrado en el usuario. Cuando la gente habla sobre el diseño de UX para la web, se refieren a todo lo que la experiencia del usuario involucra: diseño de interfaz, arquitectura de información, usabilidad y diseño de productos que abarcan la presentación, la interacción y la organización de los servicios en línea.

El proceso para el diseño de UX está relacionado con comprender y diseñar la experiencia del usuario de principio a fin, y no sólo el aspecto estético y las funcionalidades de un sitio. Los clientes piden algo tangible inmediatamente, pero primero debemos entender los requerimientos del negocio y las necesidades de los usuarios. Los pensamientos de los clientes sobre un producto son mayormente influenciados por las experiencias y sensaciones mientras lo usan. Una buena experiencia de usuario produce clientes apasionados y felices, esto permite vender más por productos y servicios que la gente ama y considera del más alto valor. En cambio una pobre experiencia de usuario es aquella de la que nadie se preocupa conscientemente y,  en el mejor de los casos,  dará lugar la pérdida de ingresos.

WordPress Top 5: Power To Your Enterprise

From being just a simple blogging platform, WordPress has become a powerful CMS platform. Over the past few years, this platform has grown leaps and bound, becoming the #1 choice of everyone. In comparison to all other CMS platforms, WordPress can really power your business. Wondering how? Keep on reading:

1. Instantly Available And Easy To Setup

The best thing about WordPress is that it’s simple to use and extremely easy to configure. Unlike other CMS platforms, WordPress can be setup in just a few minutes.

2. Safe And Secure Platform

Since WordPress is a popular CMS platform, therefore, it’s on top of every hacker’s list. However, WordPress takes the security of its users very seriously. In case you are still in doubt, you can practice some basic security measures like not downloading themes and plugins from untrusted websites. WordPress constantly updates its software to prevent hack attacks and keep its users safe.

3. Search Engine Friendly CMS

WordPress is one platform that offers search engine friendly components like permalinks, images, etc. This allows search engine bots to easily crawl through your website content and index it with a better ranking. This will not only help you drive traffic to your website, but you would also be able to reach a wider audience base and promote your business.

4. Highly Customizable

While designing your website, it’s important to keep your business goals in your mind. The good thing about WordPress is that it’s highly customizable, so you can easily bend and mould your website according to your whims.

WordPress comes packed with a plethora of cool themes and plugins. You can use a theme that perfectly compliments your business. You can customize it to suit your requirements. There are also a lot of useful plugins present in the WordPress repository. You can choose any plugin and integrate a desired functionality on your website.

5. Helps You Create Mobile-Friendly Websites

These days, it’s important for a website to be mobile-friendly, so that the users can access the website on the go. If you are using WordPress, you don’t have to worry anything. All WordPress websites are already mobile-friendly, thanks to the so-many responsive themes present in the WordPress repository.

Well, these are just a few of the compelling benefits that this platform has to offer, trust me there are more. If you ask me WordPress is the way to go! So what are you waiting for, install WordPress, find an affordable web hosting service, create an awesome website and take your business to great heights.

What do you think? Share your experience of using WordPress in the comment section below.

Partnerships Lead to Outsourcing Success

Clients and outsourcing providers can enjoy long term partnerships when they work hand in hand.

Outsourcing Benefits

It is our belief that the road to a truly successful outsourcing campaign is paved with a true partnership relationship between the client and outsourcing provider. Success is mutually beneficial as it will lead to a long term contract for providing services to the client.

We have witnessed long term success especially in situations where the client appoints a point person within their company that fully understands the requirement, understands the process, and in addition frees up the time to guide the outsourced resource.

Outsourcing companies should provide the following in order to maintain the partnership:

A dedicated project manager who is always available to make sure that client needs are met and that the team’s performance is managed.

On time reporting in accordance with the client’s needs.

- Set strategic milestones with the client and weekly calendar meetings

- Have a Human Resources capacity and bench to replace or hire on demand, at no additional cost to the client. If clients are dissatisfied with the performance of one of your employees, a replacement should be brought in immediately.

- Your employees have dedicated office space, computers, phones and benefits all included in the price.

Constant updates beyond the process to see whether the client’s ROI expectations are being met.

The partnership starts with the outsourced resource becoming the client’s full time employee, enabling them to provide a streamlined representation of your company, with a company email address, and the needed time to understand your service or product. When the outsourcing service makes it their business to truly know their clients and learn their product and requirements, the relationship will truly blossom, for every interaction with the client’s prospects has a direct impact on their brand’s equity.

Proceeding with a partnership vision provides outsourcing directors, employees and business partners with aroad map for building trusted relationships and the ability to conduct successful outsourcing operations across the globe.  


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Click the world to learn how Okomo can handle all your Web Dev Projects


 

TIPS TO GROW YOUR BLOG AUDIENCE

Before we get with the steps you can take to grow your audience, let’s talk about why blogging is worth the effort:

Here are some tips to help you grow your audience without spending a dime:

#1: Promote Your Content

The best way to grow your blog audience is to promote your content.Promote every post you publish as much as possible. For example, instead of just sharing your post on social media, pin the shares of your post to the top of your Twitter profile and Facebook page.

#2: Publish on a Consistent Schedule

You know you need to publish quality content on your blog. But it’s also important to publish quality content on a consistent schedule. You don’t necessarily need to post something every day, but you should publish a new blog post at least once a week.

If readers expect a new blog post at a certain time, that will keep them on the lookout for it. They’ll know that if they go to your blog once a week, they’ll be greeted with new content. If they go back to your blog and never see new content, they probably won’t return.

#3: Offer Multiple Ways to Subscribe

You’ve likely read that growing your email list is the most important thing you can do for your business. While that’s true, email shouldn’t be the only subscription option that you offer. Not everyone wants to receive more email in their inbox, and if visitors can only subscribe via email, they likely won’t.

It may also be helpful to create a specific page on your blog that explains your subscription options. While people in the marketing industry tend to be tech-savvy, beginners might need a better explanation of the benefits of subscribing by email, RSS or a social network.

#4: Show Off More of Your Content

Visitors who enter your blog through your homepage should see lots of content options. While it may seem overwhelming, showcasing lots of content means readers will more likely find something of interest.

Ideally, you want to have a list of related posts next to and at the end of each blog post. That way, someone interested in reading more about Facebook will automatically see more of your Facebook-related content.

If your blog has a minimalist design, simply refer to related blog posts using text links throughout your content. These links should compel visitors to click through to more of your content since it relates to the current blog post.

#5: Get Content Ideas From Visitors

Want to know how to get visitors to keep coming back to your blog? Let them know that you want to create content just for them. You can do this by adding a quick survey feature to your blog.

A survey not only helps you learn more about what your visitors want, but also ensures that you won’t run out of topic ideas. And once visitors submit a topic idea, hopefully they’ll subscribe to your blog so they can see if you use their suggestion for new content.

#6: Allow Comments

There has been a trend lately to turn off comments on blogs in favor of social media engagement. Or, in some cases, blog owners do it to reduce the amount of moderation required because of spam.

However, allowing visitors to leave comments on your blog turns a site with informational articles into a community. Visitors will know they can ask the author questions and interact with other readers, making them more likely to return.

To encourage visitors to become loyal readers and members of your community, be sure to reply to comments on your blog for at least two weeks after a post has been published. After that, look for questions that you can answer in future blog posts.

Conclusion

By following the above tips and creating quality content, your blog audience should continue to grow. The key is to think of more ways to keep new visitors on your blog longer and get them to subscribe before they go.

What do you think? What tactics do you use to grow your blog audience?Please share your thoughts in the comments!

 

ONLINE USERS: THEIR MYSTERIOUS BEHAVIORS

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Understanding how online users behave when they connect to social networking sites creates opportunities for better interface design, richer studies of social interactions, and improved design of content distribution systems.

Here are a few statistics for you to look into to just get a glimpse of how things have changed in the last few years:

78%

of Online users conduct product research online.

78%

of business people use their mobile device to check email.

40%

of US Smartphone owners compare prices on their mobile device while in-store, shopping for an item.• 91% of email users have unsubscribed from a company email they previously opted-in to.

 84%

of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising

57%

of businesses have acquired a customer through their company blog.

57%

of consumers start their research on a product or service with a search query.

Online social networks (OSNs) have become extremely popular. Social media have pulled ahead of email as the most popular online activity. More than two-thirds of the global online population visit and participate in social networks and blogs. Imagine what can you do when analysing online users behaviours!

Landing Pages Best Practices

Landing pages can be a great benefit to any business trying to attract clients on-line. A number of on-line services offer templates for creating landing pages with proven effectiveness, while custom-made landing pages offer a personal touch.

Here we want to share some best practices to apply on your landing page.
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Landing Page Best Practices

 

1: A landing page should have a single purpose and thus a single focused message.
2: Congruence: every element of your page should be aligned conceptually with the topic and goal of the page.
3:Use video. It’s been shown to improve conversion by up to 80%.
4: Use real testimonials for authenticity.
5: Test new ideas using A/B testing. Let your customers decide which message works best for them.

 

6: Segment by traffic source. Send your PPC, email, social media, organic and banner traffic to separate landing pages for better message match and measurability (which channel performs best)
7: Show your phone number so people know you are real and can interact with you on a personal level.
8: Provide a consistent experience From ad through landing page and onto the destination site, design, messaging and tone should be consistent with the expectations your user had at the time they clicked the link/banner

 

Try your landing page now and you'll see the results in short time. Give it the chance to improve your internet presence.