In our field of digital marketing we see a ton of websites. The good, the bad and the ugly. While there isn’t a whole lot worse than a really bad website, there is one thing – having no website at all. We’ve seen impressive websites for companies as big as they get, and great websites for as small as they come, such as landscaping and photography. Big or small – here are 5 solid reasons why you should get a website in 2016:
One of the most important aspects your company can provide to its consumers is being available at all times – websites do that since the Internet is 24 hours a day. Not all people are active, or interested in your business from 9am-5pm. Your competitors are online. Your audience is online. You need to be there too. Simple ways to connect, such as a contact form for people to fill out can be the difference between you and your competitors.
Your appearance can say a million words. Personally, I value a company that has a visually appealing website. When I see they have put effort into making their website look great, my attention is captured. Actually, more often than not, I remember them and value them over their competitors.
A website can be an excellent tool for your company to prove you have knowledge of your product or service. According to BlogHer, 81% of U.S. online consumers trust information and advice from blogs. Also, InsideView states Business to Business (B2B) marketers who use blogs generate 67% more leads than those that do not. These statistics clearly show that having a blog can be beneficial to you and your company, and a great place to share your expertise.
Having a website can be the key to more sales, especially if you have a great product or service. Even if you don’t want or have the need for eCommerce on your site, simple things such as an email list or newsletter sign up can lead to a potential sale.
Having a website can validate what you do and help to prove who you are to potential clients and partners. If you haven’t had the opportunity to meet with a potential client, partner or customer this can be your chance to create a visual representation of who your company is and helps boost your brand within a matter of seconds.
For all these reasons and more, it’s time to look into creating a website for your company. Your audience is out there, use this simple tool to connect with them, impress them, show them your expertise, help increase sales, and build your credibility!
Ready to get started? Let us improve your online presence! Contact us for a free quote!
WordPress Top 5: Power To Your Enterprise
From being just a simple blogging platform, WordPress has become a powerful CMS platform. Over the past few years, this platform has grown leaps and bound, becoming the #1 choice of everyone. In comparison to all other CMS platforms, WordPress can really power your business. Wondering how? Keep on reading:
1. Instantly Available And Easy To Setup
The best thing about WordPress is that it’s simple to use and extremely easy to configure. Unlike other CMS platforms, WordPress can be setup in just a few minutes.
2. Safe And Secure Platform
Since WordPress is a popular CMS platform, therefore, it’s on top of every hacker’s list. However, WordPress takes the security of its users very seriously. In case you are still in doubt, you can practice some basic security measures like not downloading themes and plugins from untrusted websites. WordPress constantly updates its software to prevent hack attacks and keep its users safe.
3. Search Engine Friendly CMS
WordPress is one platform that offers search engine friendly components like permalinks, images, etc. This allows search engine bots to easily crawl through your website content and index it with a better ranking. This will not only help you drive traffic to your website, but you would also be able to reach a wider audience base and promote your business.
4. Highly Customizable
While designing your website, it’s important to keep your business goals in your mind. The good thing about WordPress is that it’s highly customizable, so you can easily bend and mould your website according to your whims.
WordPress comes packed with a plethora of cool themes and plugins. You can use a theme that perfectly compliments your business. You can customize it to suit your requirements. There are also a lot of useful plugins present in the WordPress repository. You can choose any plugin and integrate a desired functionality on your website.
5. Helps You Create Mobile-Friendly Websites
These days, it’s important for a website to be mobile-friendly, so that the users can access the website on the go. If you are using WordPress, you don’t have to worry anything. All WordPress websites are already mobile-friendly, thanks to the so-many responsive themes present in the WordPress repository.
Well, these are just a few of the compelling benefits that this platform has to offer, trust me there are more. If you ask me WordPress is the way to go! So what are you waiting for, install WordPress, find an affordable web hosting service, create an awesome website and take your business to great heights.
What do you think? Share your experience of using WordPress in the comment section below.