If this is funny to you, you should probably keep reading…
Who is your will ultimately be buying your services or products?
This is really important before taking any step into writing content that is relevant to your end customer. Take into account previous sales history within your company to figure this out. Who are your strongest clients? What is their business model? What are the services and products that they buy the most from you? What questions do they ask when evaluating if what you sell is truly the best option out there? (Assuming that it is off course). After several questions and characteristics of your buyers have been responded, create general profiles for your most frequent buyers and intermediate buyers. There are lots of those out there that have the same needs as your current customers. Knowing your customer is critical because they will be the ones out of all of your traffic that is will be ultimately taking the bait and convert. Don’t waste your time on occasional buyers.
What is it that their interest in specific to your industry?
To starting delivering content and relevant you need to be familiar in what they are interested. As an initial step: Generate a list of 3-5 keywords when talking about each specific topic that interest’s your end customer. So if you sell IT services, think about possible keywords that your audience might recognize as what they are thinking about when they have a specific need in mind; think also about analyzing their competency and search traffic by using Google’s keyword planner.
How are you delivering your content? Search, Social & Corporate Blogging
What do you think is the most effective way that your customer can digest the information? How can the information reach your customer with the least possible friction involved? There are a number of delivery vehicles for your content to be transmitted through the web. Blog, Podcast, Info graphic, EBook, Webinars, Case Studies, Press Releases, Landing Pages etc. Try testing this vehicles to and measure which ones get better results, which ones become more viral, which ones get most “likes” or get more favorited or retwitted.
Search, Social & Corporate Blogging Formula:
Create content asking yourself the previous questions + Create the content + Make it visibile for search engines + Propagate it through social media platforms + Link back to your site + Introduce discrete calls to action within the content.
Your content strategy is done.
