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April 23, 2018

DigitalStride: A Marketing Solution for The Digital Era

Article by: allen-cxglobals
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Digital Stride

The Internet is a fantastic tool to find new business, especially for Technology companies. But many companies find it challenging to reach out to a significant online audience and generate new leads. This often happens because of a lack of direction and proper strategy for digital marketing, as opposed to traditional marketing. Even with an expensive and modern website, driving traffic and funneling leads requires a carefully programmed effort.

Your Digital Marketing Partners

CXGlobals has worked with Microsoft and Microsoft Partners for over a decade providing successful digital marketing strategy and support for small-to-midsized businesses as well as corporate enterprise. Our DigitalStride program is designed to enhance your online visibility, increase traffic to your website, and drive forward your lead opportunities. Through an initial assessment based on a comprehensive IQ scorecard, we will identify how digitally-enabled your company is so that we can provide the correct level of service needed to make an effective digital marketing campaign.

Visuals and Design

DigitalStride works with an expert team of graphic designers and web developers with the ability to revamp a company’s entire brand, as well as serve on-demand requests for graphic design and social media graphics. A modern, eye-catching website with valuable content keeps visitors engaged and easily increases the chances of lead conversion. Optimized graphics are key to improving customer experience and driving forth a digital marketing campaign.

 The R.A.C.E Framework

DigitalStride works along the R.A.C.E Framework, which stands for Reach, Act, Convert, and Engage. Each part of this framework represents a step in a company’s digital journey; this helps us understand a company’s current situation in terms of digital marketing.  For example, a company without any previous digital marketing endeavors will first to “Reach” out to new audiences to attract more traffic towards their website. This can often mean a re-design of the company website and image is needed, and a digital strategy can be implemented from that point forward. A company that already has a modernized website with proper lead funnel integrations into their CRM, on the other hand, may only need additional help with blogs and social media content to drive forward their message and boost customer engagement and loyalty.

Nurtured Leads

DigitalStride is geared to give you more than just a bunch of leads. Our program is designed to nurture quality leads that represent a higher conversion probability. Through our assessment, we learn where your leads are more likely to come from, what content resonates better with them, and which CTA’s and power-phrases will make them give you their information for a consultation or quote.

Ultimately, our goal throughout each campaign is to improve your overall online customer experience across the entire purchase life cycle.  As the campaign evolves, we use business insights and analytics to adjust actions as necessary and take advantage of opportunities that present themselves in the process.

Microsoft-Backed Service

DigitalStride is backed by the Microsoft brand; we work with Microsoft Technology to ensure that integrations are seamless when we work with Microsoft partners. Our expertise using Microsoft tools and services ensure that you’ll have a better business experience working together with us.

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CXGlobals delivers world-class creative and strategic solutions across digital marketing platforms. Our audience-first approach means that every idea is grounded in a deep strategic understanding of the target audience and lives in the media most relevant to them.
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