Search engine optimization is ultimately an obligation for any business who wants to be found inside the internet giants, Google, Yahoo and Bing. It gives a great opportunity for any business to get more sales out of the ordinary resource that is traditional media, that being TV, Radio Press etc. It also helps websites get found by the crawler of the specific engine, but also makes a much more consistent and content rich website for people to navigate in a user-friendly way.
At the same time social media provides a platform for people get to know the company in a more personal level. Personality of the brand and its values will always be reflected if you want to be genuine, and social media and community management is all about that. Take into account that it should always be reflected within the pitch of the conversation. It’s also a great tool for research and finding out in a closer way what the client thinks about your company.
Your website is the face of your company. Think of Facebook as the stretching handshake between you and your clients. But when it comes to your company being found in Facebook’s search, it’s a whole other story. Facebook’s search is not as optimized and as powerful in reach as most search engines out there. You may find yourself dealing with fake fan pages of your sites name or simply not being able to be found is a huge missed opportunity. Now we would like that to happen would we?
Here are the dos and don’ts of Facebook fan page search optimization:
1) Always use the company’s real name just as the majority of the population knows it, and once you choose it, never change it. In most cases this is a problem because once people try to find your company’s name and you have changed it there will be nothing to be found.
2) The less unnecessary characters your brands name has, the faster it will be found when your client is typing the name on the search bar. It will appear first compared in comparison with fake sites that would otherwise be found.
3) In the about section of your page, make sure you write a concise and precise description. Take into account the usual keywords that would best be associated with your company and implement them in the “about” section of your like page.
4) Share content that is relevant to your audience. As well as usual SEO efforts are to post and have actual and relevant content in your web. Facebook’s crawler love’s relevant post, try with blog posts from your website, YouTube videos or live chats and discussion pages.
5) The more Facebook fans you have, the easier it will be found. That’s a given, and that’s basically why you have a Facebook page, to be close to your customers.