Developing and implementing your digital marketing strategy can be a bit overwhelming, to say the least. The more you investigate, the more options you stumble upon and the more challenging it becomes to get a firm grasp on what each social media does and why it is invaluable in terms of the well-being of your business. Today, we are going to explore one of the new players on the block, Google Plus, its advantages, and how it helps your connect with your customer’s in some very unique ways.
Social Selling
Perhaps one of the most fascinating facets of Google Plus is how it incorporates a very social element into selling. Google Plus takes this into account and works much like word of mouth. If you are like most of us, in the moment that you go to make a purchase, you want the reassurance of knowing that others have made the same purchase and been happy with the outcomes. Enter the importance of Google Plus circles and reviews.
Google Plus offers many way in which you can promote in a more socially based context. Google Plus offers pages with the basic information about your company and its services, as well as showing users your reviews. Users can view not only maps of where to find you, but also genuine reviews written by your other users. It is worth-while to mention that users typically see reviews from people in their own Google Plus circles first, making the review from someone they know all that much more powerful and meaningful.
Additionally, as a business, you can post content, articles, advertisements, as well as photos and videos for your potential customers to see. If they like your content, they can interact with it and your ranking improves.
Interacting with Information and Rankings
So in addition to being able to look up reviews and company information, Google Plus allows you to interact with published items, but how does this work? Users can add a +1 to a post that they like, much in the same way one would “like” a post on Facebook. One attribute unique to Google Plus is that the more people add +1 to a post, the higher these posts will rank with Google. So the better your content is, the more people will like it, and the more potential customers you will be able to attract through your ranking.
Google Plus is a highly successful, socially driven method of promoting your business. Involving yourself in circles or Google Plus communities, as well as getting your customers to rank and review will prove essential for an effective digital marketing campaign utilizing this new technology and translate into an increase in your sales.
