A great web design can be a powerful tool for establishing a brand. In the hotel business, a website gives the chance to present the services and atmosphere that is being offered to the target group.
This collection demonstrates how hotel web design can incorporate beautiful features and target their audience in the right way.
Many hotel websites restrict their design to a clean, elegant but also mostly boring layout. Many use very small fonts, white backgrounds and show no effort to indulge the user. Of course, there are different target groups, from business to luxury, but each should be targeted in the best design way possible – after all it’s the hotel’s image that gets exposed here.
Many of the great design websites use flash to create nice effects especially with photos. In some pages this creates a long waiting time and I can also imagine that they are not SEO friendly. But for now, I want to focus on the overall impression, functionality of hotel websites might be another post topic.
Strangely, being a 5-star luxury hotel does not necessarily imply that the website can be categorized as such. On the contrary – many famous and glamorous hotels cannot really shine with their web presence.
This is the first example for successfully transmitting the atmosphere of the resort.
It is light, the containers are semitransparent and the background is completely filled
with tropical photos which just makes you want to jump into the water.
The Palms Hotel in Las Vegas is another example of “I want to be there”.
It shows a great video which puts you in party mood and gives you
the idea that staying in their hotel means fun and excitement.
This is the website of the Plaza Athene Hotel in Paris which is part of the Dorchester Collection.
It has a unique style for every of it’s hotels (see the next one) but it keeps it’s great
layout for each of them. The other hotels can be chosen from the neat image navigation.
Simply colored and a clear structure and with a touch of luxury – that’s the Wynn Website.