With today’s technology advances and internet ubiquity, companies have to find different ways to offer their products and reach customers. Having a website is just not enough: companies really need to make a continuous effort to find areas of improvement to optimize and leverage all their digital properties.
One factor that is often overlooked is site speed. Google included page speed-related metrics within their search algorithm since 2010; it might not be the most important factor for SEO but some studies show that a 1 second delay in page load time leads to 11% fewer page views and a 16% decrease in customer satisfaction. 57% of online visitors will abandon a site after waiting just 3 seconds for it to load and 80% of these people will not return. Also, with the increase of mobile search one thing to keep in mind is that mobile devices use a relatively small bandwidth, so it’s critical to develop light and mobile responsive websites in order to increase visitor retention.
So speed is clearly very important to internet users and therefore is likely to affect your overall digital marketing strategies. Cloud hosting can help your business on that regard, offering a high reliability level that allows prominent downtime decreases, and you can host your site in multiple locations across the globe, which speeds up access. It’s also scalable, so the risk of overstrained servers during traffic spikes is removed. Sure, you might be charged more by your cloud provider if you have an unusually high traffic volume, but your site won’t slow down or stop responding, and in the end, if your site is well optimized, this will equally result in an increase on total conversions.