Landing pages can be a great benefit to any business trying to attract clients on-line. A number of on-line services offer templates for creating landing pages with proven effectiveness, while custom-made landing pages offer a personal touch.
Here we want to share some best practices to apply on your landing page.
Landing Page Best Practices
1: A landing page should have a single purpose and thus a single focused message.
2: Congruence: every element of your page should be aligned conceptually with the topic and goal of the page.
3:Use video. It’s been shown to improve conversion by up to 80%.
4: Use real testimonials for authenticity.
5: Test new ideas using A/B testing. Let your customers decide which message works best for them.
6: Segment by traffic source. Send your PPC, email, social media, organic and banner traffic to separate landing pages for better message match and measurability (which channel performs best)
7: Show your phone number so people know you are real and can interact with you on a personal level.
8: Provide a consistent experience From ad through landing page and onto the destination site, design, messaging and tone should be consistent with the expectations your user had at the time they clicked the link/banner
Try your landing page now and you’ll see the results in short time. Give it the chance to improve your internet presence.