Pay per click Advertising or PPC is an online ad strategy that is intended to drive traffic to your website base on a “auction like” model where website owners pay to the search engines or social media portals.
Advertisers bid on keywords or phrases that are important for the market that they are targeting. When a search engine or a social media portal gets an inquiry related to the keyword or phrase that you are bidding for, a banner is placed so that users can click on it and be directed to the intended “landing page” that will disclose the information the user is looking for.
It is important to understand that PPC can be an expensive ad method if the keywords you bid on are very competitive and get a lot of traffic. Popular keywords will cost more but can also bring more traffic to your website; this is why it is important to let experts manage a PPC campaign.
PPC is a very accurate marketing strategy that can be highly effective when managed properly because it can provide very detailed information on conversion rates and cost per click; this will allow you to properly manage your marketing campaigns with a positive ROI.
Why should you consider doing PPC?
- Top 3 Sponsored links at the top of the Google search page account for 41.1% of the clicks
- If companies already rank organically, adding pay per click ads results in 89% new visitor traffic
Let Semdrive PPC experts help you with your marketing strategy for paid advertising on search engines and social networks