#MSInspire: How Digitally-Enabled is your business?

Marco, our CEO, was at Microsoft Inspire last July and delivered a session on brand awareness and driving online leads.

Microsoft Inspire 2018 was a massive event, bringing together thousands of partners from the whole Microsoft ecosystem to exchange ideas, discover innovation, and build new partnerships for future success. Among the highlights of this event were:

MSInspire Session Digital Marketing Plan

Marco goes into general overview on online brand enhancement, content marketing, lead capturing optimization, and social media marketing with our exclusive Microsoft-sponsored service, DigitalStride. You can find more about the DigitalStride solution here.

Additionally, CXGlobals will be present at Microsoft Inspire 2019 a little over a month from now. We'll be posting updates on our Facebook, Twitter, and LinkedIn accounts throughout the event. This event is Microsoft's biggest gathering of the year and brings together brilliant minds and experience from across the entire globe to build ideas for the future and work together towards beneficial partnerships.

The Most Common Website Problems That Affect Business

The Most Common Website Problems That Affect Businesses

Your company’s website is it’s most important online sales asset, period. If you expect to create any sort of value for your company through your website, you need to make sure it’s armed for the task.

Bounce Rate is the indicator that shows you how many people are leaving your website after seeing a single page. When your bounce rate is high, it means visitors aren’t liking what they are seeing or aren’t finding what they’re looking for in your website, even though your company might actually provide what they need. If your visitors are bouncing, your website may have problems related to one or more of these categories:

In this blog, we want to take an in-depth look into the most common website issues affecting businesses all around the globe:

Design

Clean, responsive, and visually-appealing design is indispensable for a corporate website. Your visitors need to like what they see first and foremost before you can start expecting them to provide you with their information. Design problems can range from unappealing or outdated visual design to issues with the website’s internal structure. Poor design can result in slow loading time, confusing navigation, and altogether failing to capture leads or even keep visitors interested in staying. Some of the most common website design problems out there are:

Content

A visually-appealing website will keep your visitors interested for only a short period of time if your content isn’t up to standards. We like to say that “Content is King” because content is the answer to your public’s questions. Content is your online sales pitch; you don’t have a face-to-face interaction with your visitors, so whatever they read on your website has to convince them to take the next step. Content also needs to fulfill certain standards so that search engines can find it. As important as content is, it’s probably the area where many business websites are weakest.  Some common content issues are:

Optimization

So, your website’s look and feel are modern and intuitive, and you regularly add relevant content, but you’re still not getting enough organic visits. You may have missed out on a critical step: SEO.

SEO used to be seen as an afterthought, but nowadays optimization is considered a minimum requirement for search engines to give your website any sort of attention. SEO needs to be taken into consideration from the very first steps of content design. Keywords need to be researched, strategized, and implemented with a tactical approach. Overall, SEO is not an overly complicated process, but you need to know what you're doing to get it right. Common SEO issues are:

Lead Capturing

Lead capturing is the science of funneling a lead through your website content a towards them giving you their information to start the sales process. There both front-end and back-end characteristics of lead capturing optimization. A well-designed information flow, strong Calls to Action (CTAs), and comprehensive contact forms are all part of the front-end aspect of lead-capturing. Behind the curtains, the lead funnel needs to be able to notify your sales team and get them to act quickly. Some of the most common website problems relating to the lead capturing process are:

If you are experiencing any of the most common website issues that affect business, you may need some expert advice. Contact our team to find out how your website can improve and become a powerful sales asset for your company.

¿Qué es el Diseño UX?

La Experiencia de Usuario o UX es un componente esencial dentro del proceso de diseño web. 

Actualmente el término UX se encuentra en esa extraña posición de ser excitantemente nuevo para muchos, sin embargo genera también aire de misterio. Esto porque es difícil definir exactamente qué es. Al ser entrevistados, los profesionales de la industria dicen que el término puede ser “subjetivo” y “difícil de describir”, ya que tiene varios significados asociados.

Dan Saffer, Director de Kicker Studios, describe UX como “lo que el cliente percibe al usar o probar un producto y una forma de ver estos productos de manera integral desde el punto de vista de un usuario que probablemente no le importa cómo se hacen, sólo el producto en sí mismo”.

UX Design (User Experience Design) o “Diseño de Experiencia de Usuario” es una filosofía de diseño que tiene por objetivo la creación de productos que resuelvan necesidades concretas de sus usuarios finales, consiguiendo la mayor satisfacción y mejor experiencia de uso posible con el mínimo esfuerzo. Toma forma como un proceso en el que se utilizan una serie de técnicas multidisciplinares y donde cada decisión tomada debe estar basada en las necesidades, objetivos, expectativas, motivaciones y capacidades de los usuarios. Todo esto sin excluir los objetivos empresariales. Los elementos del UX en web son:

El diseño basado en experiencias de usuario se da desde que el hombre crea cosas y estas cosas deben ser utilizadas  por él  mismo o por otros, por lo que es necesario de forma  consciente  o inconsciente definir los medios, procesos y  formas en la que la  persona interactuará con ese objeto que  puede ser un software,  una heladera, el control del TV, un  automóvil, un sitio web, etc.

¿Cómo fue surgiendo este nuevo campo en la  web?

 El campo del conocimiento sobre diseño web fue creciendo a medida que los sitios eran más complejos. En  primer lugar las funciones se dividieron en diseñador y   desarrollador. Entonces, los sitios empezaron a demandar  mucho más complejos back-ends y surgieron los arquitectos de base de datos, administradores de sistemas y una gran cantidad de papeles secundarios. Del mismo modo en la parte front-end, la gente se especializó en el diseño de la interfaz, el desarrollo de front-end, el diseño de movimiento y, más recientemente lo que describimos anteriormente, el diseño de la experiencia del usuario.

El diseño de experiencia de usuario es entonces una serie de actividades (investigación, arquitectura de información, diseño de interacción, etc.), así como un nuevo puesto de trabajo, o una empresa como tal. Una empresa o profesional UX tiene una comprensión profunda de la psicología cognitiva (encargada del estudio de los procesos mentales implicados en el conocimiento), y la interacción persona-computadora.

Para Sim D’Hertefelt, arquitecto independiente de medios interactivos en Bélgica, el término UX representa un cambio en el propio concepto de Usabilidad, donde el objetivo no se limita a mejorar el rendimiento del usuario en la interacción (eficacia, eficiencia y facilidad de aprendizaje), sino que se intenta resolver también el problema estratégico de la utilidad del producto y el problema psicológico del placer y diversión en su uso.

No existe un checklist con respecto al diseño UX en sí mismo, no existe un conjunto de procesos o serie de pasos a seguir. En su lugar, hay que dominar un conjunto de herramientas y técnicas y aprender cómo y cuándo usarlos mejor. El mejor comienzo es empezar con el cliente, educándolos acerca de la importancia de un enfoque centrado en el usuario. Cuando la gente habla sobre el diseño de UX para la web, se refieren a todo lo que la experiencia del usuario involucra: diseño de interfaz, arquitectura de información, usabilidad y diseño de productos que abarcan la presentación, la interacción y la organización de los servicios en línea.

El proceso para el diseño de UX está relacionado con comprender y diseñar la experiencia del usuario de principio a fin, y no sólo el aspecto estético y las funcionalidades de un sitio. Los clientes piden algo tangible inmediatamente, pero primero debemos entender los requerimientos del negocio y las necesidades de los usuarios. Los pensamientos de los clientes sobre un producto son mayormente influenciados por las experiencias y sensaciones mientras lo usan. Una buena experiencia de usuario produce clientes apasionados y felices, esto permite vender más por productos y servicios que la gente ama y considera del más alto valor. En cambio una pobre experiencia de usuario es aquella de la que nadie se preocupa conscientemente y,  en el mejor de los casos,  dará lugar la pérdida de ingresos.

Improve Your Website’s Search Engine Rank

It has been some time now, since Google rolled out its mobile search friendly algorithm update on 21st April, 2015. If you are wondering how far does the algorithm update actually leave an impact on the Internet, then here is an extracted data that you might want to look into to understand the latest geographic changes on the Search Engine Results Page.

The average percentage visibility of mobile friendly websites have increased by 12% compared to the non-friendly ones, which witnessed a somewhat slow but steady drop in their percentage visibility.

Mobile friendliness is what matters now! Almost every website today comes with a responsive web design template, leaving out one or two exceptional cases. If you are one without a mobile responsive template, then chances are that you might have started to witness a drop on the search engine results page. But it’s never too late. You can prevent your site from losing traffic by getting a responsive design template now.

However, a responsive web design is not enough when you want to improve your search engine page rank. The first thing that should come to your notice, is whether your website is user friendly when accessed through mobile devices. That means, make sure that each and every element is placed at the right place so that a user can browse through a website easily. Here are some key principles that every web designer can follow to make their site mobile user friendly.

 

1

Proper Placement Of The CTA Buttons

The CTA button is an important element for an e-commerce site and hence must be placed where it can be easily identified by a viewer. When designing a responsive website layout, keep the CTA button on the upper fold of the page. Having the CTA button above the fold makes it convenient for customers to finish off their transaction fast, instead of having to scroll further down or waiting for a landing page to load.

 

2

Well Optimized Navigation Menu

Users must be able to navigate smoothly throughout your website even when they access from a mobile device and hence, a well optimized navigation menu is a must.

 

3

Mobile Typography

In this Smartphones & Tablets age, it is perfectly clear that there is no way to ignore mobile typography. Design, development, navigation all these are important factors of responsive websites but above all of these is content structure with good readability, the 4 pillars of the most effective mobile typography are Space, Measure, The Rag, The Contrast.

 

4

Ability To Return To The Home Page With One Click

No matter how long your web page might turn out to be, make sure your viewers get to the home page instantly. This can be done by placing the logo or the header on top of the web page, which will remain fixed even when you scroll down the page. The viewer can scroll down to read more and can always return back to the home page with just a click on the logo or the header.

 

5

Proper Placement Of Ads

Ads are a good way to promote your service, but your website must not be cluttered with them. If visitors are not able to view the information for which they have come to your site in the first place, chances are that they would prefer to leave your website without proceeding to search further. You may place the ads but do ensure that viewers can easily dismiss them, if they are not interested.

 

6

The Visible Search Bar

One of the things that you would expect visitors to do the least from a mobile device, is navigate throughout the entire web page. Instead, they would prefer to use the search box for finding something quicker. Therefore, your search bar must be placed where it is easily identifiable. Place your search bar above the fold of your home page, where it can be easily visible.

 

7

Keyword Relevant Search Bar

It is not enough to simply place a search bar. Customers would be able to quickly look for products and services if the search bar comes integrated with keyword relevant filter options. In this way, customers can conveniently sort out their search, which ultimately enhances their user engagement.

 

8

Early Pop Up Of Registration Forms Is Bad

It is not a good idea to pop up your registration form just when the client enters your website to take a look. This could make them want to leave and not come back again in future. On the other hand, not everyone would prefer to subscribe to your site. So, keep that in mind if you are thinking of including a registration form. First impression always makes the lasting impression.

 

 

While these are some of the basic tips recommended by Google, there are other advanced design strategies that can improve the way your website functions, when viewed from a mobile device. If you are not specialized to build yourself a mobile responsive layout, you can contact a specialized web development firm where there are professional experts to help you out.