#MSInspire: How Digitally-Enabled is your business?

Marco, our CEO, was at Microsoft Inspire last July and delivered a session on brand awareness and driving online leads.

Microsoft Inspire 2018 was a massive event, bringing together thousands of partners from the whole Microsoft ecosystem to exchange ideas, discover innovation, and build new partnerships for future success. Among the highlights of this event were:

MSInspire Session Digital Marketing Plan

Marco goes into general overview on online brand enhancement, content marketing, lead capturing optimization, and social media marketing with our exclusive Microsoft-sponsored service, DigitalStride. You can find more about the DigitalStride solution here.

Additionally, CXGlobals will be present at Microsoft Inspire 2019 a little over a month from now. We'll be posting updates on our Facebook, Twitter, and LinkedIn accounts throughout the event. This event is Microsoft's biggest gathering of the year and brings together brilliant minds and experience from across the entire globe to build ideas for the future and work together towards beneficial partnerships.

The Most Common Website Problems That Affect Business

The Most Common Website Problems That Affect Businesses

Your company’s website is it’s most important online sales asset, period. If you expect to create any sort of value for your company through your website, you need to make sure it’s armed for the task.

Bounce Rate is the indicator that shows you how many people are leaving your website after seeing a single page. When your bounce rate is high, it means visitors aren’t liking what they are seeing or aren’t finding what they’re looking for in your website, even though your company might actually provide what they need. If your visitors are bouncing, your website may have problems related to one or more of these categories:

In this blog, we want to take an in-depth look into the most common website issues affecting businesses all around the globe:

Design

Clean, responsive, and visually-appealing design is indispensable for a corporate website. Your visitors need to like what they see first and foremost before you can start expecting them to provide you with their information. Design problems can range from unappealing or outdated visual design to issues with the website’s internal structure. Poor design can result in slow loading time, confusing navigation, and altogether failing to capture leads or even keep visitors interested in staying. Some of the most common website design problems out there are:

Content

A visually-appealing website will keep your visitors interested for only a short period of time if your content isn’t up to standards. We like to say that “Content is King” because content is the answer to your public’s questions. Content is your online sales pitch; you don’t have a face-to-face interaction with your visitors, so whatever they read on your website has to convince them to take the next step. Content also needs to fulfill certain standards so that search engines can find it. As important as content is, it’s probably the area where many business websites are weakest.  Some common content issues are:

Optimization

So, your website’s look and feel are modern and intuitive, and you regularly add relevant content, but you’re still not getting enough organic visits. You may have missed out on a critical step: SEO.

SEO used to be seen as an afterthought, but nowadays optimization is considered a minimum requirement for search engines to give your website any sort of attention. SEO needs to be taken into consideration from the very first steps of content design. Keywords need to be researched, strategized, and implemented with a tactical approach. Overall, SEO is not an overly complicated process, but you need to know what you're doing to get it right. Common SEO issues are:

Lead Capturing

Lead capturing is the science of funneling a lead through your website content a towards them giving you their information to start the sales process. There both front-end and back-end characteristics of lead capturing optimization. A well-designed information flow, strong Calls to Action (CTAs), and comprehensive contact forms are all part of the front-end aspect of lead-capturing. Behind the curtains, the lead funnel needs to be able to notify your sales team and get them to act quickly. Some of the most common website problems relating to the lead capturing process are:

If you are experiencing any of the most common website issues that affect business, you may need some expert advice. Contact our team to find out how your website can improve and become a powerful sales asset for your company.

3 Etapas Rápidas para uma Melhor Conexão com sua Audiência.

Tags: Digital Marketing, Outsourcing, SEO, Social Marketing, Social Media, Web Design, Web Design e Desenvolvimento

3 Etapas Rápidas para uma Melhor Conexão com sua Audiência.

(Por Marco Monge)

Na atual era de compartilhamento de informações globais, a diferenciação fará total diferença quando se trata de otimizar a aquisição de clientes. Ter um Valor Único para sua base de clientes permitirá vender mais e também retê-los. O que é tão importante quanto ser capaz de transmitir essa mesma mensagem para seus potenciais clientes novos, enquanto buscam on-line.

Quando estiverem prontos para comprar, eles vão encontrar um fornecedor, talvez a sua empresa ou seu concorrente; Por isso aqui estão algumas etapas acionáveis que irão ajudá-lo a melhorar a sua experiência global de clientes digitais e atrair mais leads qualificados.

1- Comece Criando uma Ótima Proposta de Valor Único (UVP)

Conheça seus Mercados: Identifique seus segmentos de mercado e sua persona alvo; Isto é muito importante ao determinar a mensagem a ser transmitida, pois precisa estar alinhada suas necessidades.

Definir a Experiência de Valor: A eficácia da sua proposta de valor depende do recebimento de feedback dos seus clientes reais; Eles irão reforçar as coisas que você está fazendo bem e também ajudá-lo a compreender os aspectos que você pode melhorar.

Mix de Ofertas: Alavancar o valor de experiência comprovado dentro de seu mercado direcionado realmente irá criar um relacionamento mais robusto com seu público.

Avaliar os Benefícios: Tente sempre mostrar o mais objetivamente possível ao seu público-alvo como sua oferta oferece um valor claro para o cliente; Especialmente se você está atuando em um mercado muito competitivo para seus produtos e/ou serviços.

Novamente: A credibilidade de suas ofertas e um ótimo serviço são fundamentais para a sua reputação. Exiba suas certificações, competências e, o mais importante, depoimentos de clientes reais; Lembre-se de que seus clientes atuais são os maiores defensores de seus produtos.

2- Adapte-se a todos os dispositivos móveis

Design completamente responsivo: Certifique-se de que seu site é totalmente responsivo e é otimizado para todos os dispositivos móveis, pois os clientes de hoje gastam mais tempo do que nunca pesquisando nesses dispositivos.

Os consumidores esperam uma experiência consistente e sem erros em TODOS os dispositivos e em TODAS as plataformas; Portanto, ao projetar seu site corporativo ou qualquer Material Digital Colateral sempre tenha como prioridade o enorme público usando dispositivos móveis e, em muitos casos, dispositivos fixos de todos os tamanhos; Desde pequenos telefones portáteis a telas de computador de tamanho estendido até telas de televisão ou projetor de grandes dimensões.

A coisa mais importante a considerar quando contratar uma agência para redesenhar seu site corporativo é entender a funcionalidade! Olhar e sentir é importante, pois permitirá que sua base de clientes e público em geral, sejam capazes de se conectar com sua marca; No entanto, para realmente conduzir o tráfego até o fundo do funil de vendas, aja sempre funcionalmente, através de prioridades.

3- Aproveite o modelo AIDA para conduzir a ação!

Forneça orientação para garantir que a arquitetura do site convence os visitantes a navegarem no site cuidadosamente usando todos os elementos de conteúdo. A orientação assegurará que as páginas de destino respondem às perguntas dos visitantes, resolvem objeções, expliquem os benefícios e o valor da oferta e proporcionem segurança e confiança em geral

Aqui estão algumas iniciativas para implementar o modelo AIDA para Promoção de Vendas:

Atenção:

Interesse:

Desejo:

Ação:

O modelo AIDA identifica os estágios cognitivos que um indivíduo passa durante o processo de compra.

Conclusão

Compreender o seu público-alvo será sempre o seu foco principal; Tenha em mente que, à medida que a tecnologia mudar, sua mentalidade de cliente também evoluirá e permanecerá no topo do jogo, suas Iniciativas de Marketing Digital serão igualmente dinâmicas!

Estamos aqui para ajudá-lo a desenvolver o seu negócio com campanhas de Marketing Digital eficazes; Entre em contato conosco através do link a seguir, e podemos realizar uma reunião exploratória via call.

ONLINE USERS: THEIR MYSTERIOUS BEHAVIORS

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Understanding how online users behave when they connect to social networking sites creates opportunities for better interface design, richer studies of social interactions, and improved design of content distribution systems.

Here are a few statistics for you to look into to just get a glimpse of how things have changed in the last few years:

78%

of Online users conduct product research online.

78%

of business people use their mobile device to check email.

40%

of US Smartphone owners compare prices on their mobile device while in-store, shopping for an item.• 91% of email users have unsubscribed from a company email they previously opted-in to.

 84%

of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising

57%

of businesses have acquired a customer through their company blog.

57%

of consumers start their research on a product or service with a search query.

Online social networks (OSNs) have become extremely popular. Social media have pulled ahead of email as the most popular online activity. More than two-thirds of the global online population visit and participate in social networks and blogs. Imagine what can you do when analysing online users behaviours!

10 UX Design Trends You Shouldn’t Overlook in 2015

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UX Web Design

 

In today’s fast-changing world of user experience design, predicting the future is no longer the art of gazing into a crystal ball. Instead, keeping oneself up-to-date with latest techniques and trends not only delivers a better user experience but also gives a leading edge over the competition.

With 2014 completely over (and 2 months from 2015 too), its a perfect time to take stock of what trends will make waves in the remainder of 2015. Being a UX geek, I have decided to write this article for the purpose of discussing UX design trends which I think will dominate 2015. Some of these trends actually emerged in 2014 or even before but we will see them making even bigger waves in 2015.

Let’s take a look at them one by one!

1. UX Responsive Web Design

As the usage of mobile devices grows exponentially, there is no doubt responsive design will continue to establish itself as an indispensable technique for designing websites in 2015. As a designer you will not only need to focus on what that content is but also how it is being delivered to users. 2015 is the year in which user experience would be about providing great responsive experiences.

Though the concept of responsive web design is not new (as a matter of fact it first appeared in the brilliant article by Ethan Marcotte in 2010), it will surely continue to dominate in 2015. Even Google recommends using a responsive design pattern since it perfectly meets their content and link standards. So it is not an exaggeration to state that by the end of 2015, mobile would be the primary consideration for website design. Want to read more about the benefits of responsive web design in the real world? Then be sure tocheck out this case study by one of our writers.

2. Material Design

In 2014, Google introduced Material Design which is a new kind of ‘Flat’ design. In the preceding months, only Microsoft and Apple were promoting the flat design concept but finally with the release of material design, Google has made it clear – flat design is in. If you have ever used any of Google’s apps, or Android 5.0 itself, you should be familiar with the look and feel of Material Design.

Typical of the flat design, Material design style is also content-focused, adaptable and streamlined while bringing motion, visual and interaction design together. The popularity of this minimalistic design approach will continue in 2015 as it makes a website look cleaner and load faster by eliminating unnecessary elements.

3. Meaningful UX Micro Interactions

If you love something – an appliance in your house, a wearable, a great app on your phone, or whatever – it is often because of the micro interactions you have with it. Micro-interactions are contained moments within a product, which revolve around a single task such as setting an alarm, deleting an email and syncing your device.

Though micro interactions are near-invisible due to their small size, if done well, they can play a vital role in dramatically increasing the user experience. As the web is becoming more complex by the day, users expect your UI to be built around simple, effective and tiny micro interactions.

4. Bigger Emphasis on Typography

Just like content is the king, typography is the queen for your website. Gone are the days when you were required to shell out hundreds of dollars just to make the text of your tagline look good. Web font services like Google Fonts and Typekit are now offering a wide range of high-quality font sets at reasonable prices.

In 2015, designers will be using typography as the centerpiece for their designs. Below are some great examples of unique typography that we expect to see in 2015:

5. Card Style Layouts

The “Card” style layout has emerged as a great way to organize huge amounts of content without any hassle. From popular ecommerce to news sites, card-like content boxes are now being used on a relatively large scale. In my opinion, card design can be summarized in three words: simple, clean and versatile.

Being extremely functional and having a nimble size, card design can be easily integrated with responsive layouts. Also, it allows your visitors to get an immediate glance at what you are offering to them. If you have ever run a Pinterest campaign, chances are you have already come across card style design. Trello, a free web-based collaboration tool, is another great example of this technique in use.

6. Parallax Scrolling

Parallax Scrolling was one of the hottest and most impressive UX design trends in 2014 and it looks to be more popular in 2015 although some might disagree with that. With the torrid growth in internet access from mobile devices, the act of clicking is slowly becoming extinct. Strictly speaking, today’s user finds scrolling much easier than clicking.

Parallax Scrolling not only delivers a seamless content experience to visitors but also cuts down on website load time. When it comes to one-page websites, there is no better design element than Parallax for conveying information to visitors in a storytelling fashion. Thus in 2015, more and more designers are expected to use the parallax scrolling effect in their designs.

7. Content-focused UX Design

2015 will be the year of content-first website design. The way users consume your content, irrespective of the device being used, is an important factor must be taken into consideration while designing websites this year. Forget about lots of dynamic menus, heavy graphics or the “12pt” font size. These are all are things of the past. Now is the time to start designing websites with the core focus being in making them more readable, accessible and usable.

This year designers will be using design elements that decrease page load time while increasing responsiveness – all without negatively impacting the overall aesthetic element of the site. A clear example is how the new default WordPress theme, Twenty Fifteen, embodies this philosophy of content-focused and clutter-free design.

8. Use of Icons over Text

We have all heard of the saying: “a picture is worth a thousand words” …so is an icon. Over the last year, designers are taking advantage of icons for making websites more lightweight and attractive. However, icons are also being used in many other forms such as Infographics, sprite sheets and apps.

Icons are a perfect replacement for heavy images and traditional text labels. A glance at the icon gives visitors the idea of what a functionality is about. Being quite easy to understand, icons play a vital role in grabbing user’s attention. However, one must be wary of icon usage. As Aurora Bedford wrote, the lack of a standard for icons may create certain ambiguity in what they symbolize. Nevertheless, expect to find more websites using Icons over text and images during 2015.

9. Demand for Native Apps

With the explosive growth in the sales and usage of mobile and tablet devices, 2015 will see a huge demand for native applications. Researchers say users find themselves more comfortable with native apps rather than accessing mobile optimized sites via mobile browser. Features like push notifications, reminders and offline functionality make an app more successful than a mobile-friendly/responsive site.

From the user experience point of view, native apps are far better than mobile-optimized sites. Suffice to say that since a mobile-optimized site is just the variant of its desktop counterpart, it tends to contain more or less the same content (albeit adapted for mobile use). Still, it risks cluttering the already small interface. Conversely, a native app provides smoother experience to users using app-specific controls. In short, if a business has both a native app and responsive design in 2015, it should be covered from each end.

10. Personalized User Experiences

Due to the ever-growing need to obtain finer data, tracking users’ activity is at an all-time high. To achieve this, cookies are being used on a much larger scale than ever before. Using cookies, one can gain large-scale quantitative data about their users such as their browsing habits and where they are located. This presents an opportunity to personalize the user’s experience by providing relevant content. Perhaps pioneered by Amazon quite a number of years ago, this trend has gained mainstream implementation and will continue to grow in 2015.

When used correctly, cookies give a lot of flexibility to you as a designer. Personalized user experiences delight users and can be a major driving force for higher conversions. Another great example of personalized UX in practice is YouTube, which takes advantage of cookies to remember videos you have previously watched to be able to generate relevant video recommendations.

Conclusion

With the continuous evolution of UX design techniques, the possibilities of what you can do with your design are endless. Even though these trends don’t seem to bring much revolution to the web design arena, they will definitely improve the way a user interacts with the user interface. So while incorporating any of these trend into your design in 2015, user experience must still remain your first priority. Remember, User Experience is about humans, not about technology.

The privileges of digital marketing for your company

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Every business is different. It is important  to consider all possible ways when planning your strategy.

The changing world of technology and social networks cause a major impact on customer's behavior and how companies interact with them.

Some methods of digital marketing offer companies a way to apply these trends online and communicate with your audience in the most effective way.

What are the benefits of digital marketing?

Digital marketing is all those strategies that work over the Internet and mobile devices. For businesses with small budgets and big plans, this type of marketing has many benefits. Here are just a few reasons why you and your company must harness the power of digital marketing:

1

IT IS MORE PROFITABLE

Most traditional forms of marketing, such as print media, radio and TV advertising are very expensive and it is difficult to measure the return on investment (ROI). The reason is that traditional marketing usually works in the form of one-way communication, so it is difficult to measure the effectiveness of your campaign and how they influence the behavior of buyers. With digital marketing there are many other ways in which businesses can use assets such as email, social networks, and especially the web presence. These methods increase participation and interaction with customers and most important it can track accurately the results of measuring clicks, email responses and leads in place.

2

REAL-TIME RESULTS

Using digital marketing you can create a campaign almost immediately. You do not have to wait weeks to see the results. This is ideal for businesses that rely on being reactive to the latest market trends. The advantage is that you can monitor the results of the campaign, while they are running so if you are not getting the desired results, you can try a new tactic.

3

BUILD MORE ATTRACTIVE RELATIONSHIPS

There are more chances of reaching a wider,  if you use the digital marketing you can get more targeted audience. You also have the opportunity to interact with the right audience in a more meaningful way . You can respond quickly to inquiries , participate in conversations and relationships with potential clients and take into account any immediate comment .

4

EASY TO MEASURE YOUR RESULTS

You can see the results of your marketing campaigns almost immediately. This will help you measure things like how well your ads are running , if your subscribers or visitors to the website have increased since the start of a campaign and what content is driving them to your site.

 

Have a marketing strategy for your company is, without doubt, an engine to accelerate your business. Dare to be part of the web.