The Most Common Website Problems That Affect Business

The Most Common Website Problems That Affect Businesses

Your company’s website is it’s most important online sales asset, period. If you expect to create any sort of value for your company through your website, you need to make sure it’s armed for the task.

Bounce Rate is the indicator that shows you how many people are leaving your website after seeing a single page. When your bounce rate is high, it means visitors aren’t liking what they are seeing or aren’t finding what they’re looking for in your website, even though your company might actually provide what they need. If your visitors are bouncing, your website may have problems related to one or more of these categories:

In this blog, we want to take an in-depth look into the most common website issues affecting businesses all around the globe:

Design

Clean, responsive, and visually-appealing design is indispensable for a corporate website. Your visitors need to like what they see first and foremost before you can start expecting them to provide you with their information. Design problems can range from unappealing or outdated visual design to issues with the website’s internal structure. Poor design can result in slow loading time, confusing navigation, and altogether failing to capture leads or even keep visitors interested in staying. Some of the most common website design problems out there are:

Content

A visually-appealing website will keep your visitors interested for only a short period of time if your content isn’t up to standards. We like to say that “Content is King” because content is the answer to your public’s questions. Content is your online sales pitch; you don’t have a face-to-face interaction with your visitors, so whatever they read on your website has to convince them to take the next step. Content also needs to fulfill certain standards so that search engines can find it. As important as content is, it’s probably the area where many business websites are weakest.  Some common content issues are:

Optimization

So, your website’s look and feel are modern and intuitive, and you regularly add relevant content, but you’re still not getting enough organic visits. You may have missed out on a critical step: SEO.

SEO used to be seen as an afterthought, but nowadays optimization is considered a minimum requirement for search engines to give your website any sort of attention. SEO needs to be taken into consideration from the very first steps of content design. Keywords need to be researched, strategized, and implemented with a tactical approach. Overall, SEO is not an overly complicated process, but you need to know what you're doing to get it right. Common SEO issues are:

Lead Capturing

Lead capturing is the science of funneling a lead through your website content a towards them giving you their information to start the sales process. There both front-end and back-end characteristics of lead capturing optimization. A well-designed information flow, strong Calls to Action (CTAs), and comprehensive contact forms are all part of the front-end aspect of lead-capturing. Behind the curtains, the lead funnel needs to be able to notify your sales team and get them to act quickly. Some of the most common website problems relating to the lead capturing process are:

If you are experiencing any of the most common website issues that affect business, you may need some expert advice. Contact our team to find out how your website can improve and become a powerful sales asset for your company.

5 Reasons To Get A Website in 2017

Why Your Company Should Get a Website Right Now

In our field of digital marketing we see a ton of websites. The good, the bad and the ugly. While there isn’t a whole lot worse than a really bad website, there is one thing – having no website at all. We’ve seen impressive websites for companies as big as they get, and great websites for as small as they come, such as landscaping and photography. Big or small – here are 5 solid reasons why you should get a website in 2016:

Connection

One of the most important aspects your company can provide to its consumers is being available at all times – websites do that since the Internet is 24 hours a day. Not all people are active, or interested in your business from 9am-5pm. Your competitors are online. Your audience is online. You need to be there too. Simple ways to connect, such as a contact form for people to fill out can be the difference between you and your competitors.

Impression

Your appearance can say a million words. Personally, I value a company that has a visually appealing website. When I see they have put effort into making their website look great, my attention is captured. Actually, more often than not, I remember them and value them over their competitors.

Knowledge

A website can be an excellent tool for your company to prove you have knowledge of your product or service. According to BlogHer, 81% of U.S. online consumers trust information and advice from blogs. Also, InsideView states Business to Business (B2B) marketers who use blogs generate 67% more leads than those that do not. These statistics clearly show that having a blog can be beneficial to you and your company, and a great place to share your expertise.

Selling

Having a website can be the key to more sales, especially if you have a great product or service. Even if you don’t want or have the need for eCommerce on your site, simple things such as an email list or newsletter sign up can lead to a potential sale.

Credibility

Having a website can validate what you do and help to prove who you are to potential clients and partners. If you haven’t had the opportunity to meet with a potential client, partner or customer this can be your chance to create a visual representation of who your company is and helps boost your brand within a matter of seconds.

For all these reasons and more, it’s time to look into creating a website for your company. Your audience is out there, use this simple tool to connect with them, impress them, show them your expertise, help increase sales, and build your credibility!


 

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Partnerships Lead to Outsourcing Success

Clients and outsourcing providers can enjoy long term partnerships when they work hand in hand.

Outsourcing Benefits

It is our belief that the road to a truly successful outsourcing campaign is paved with a true partnership relationship between the client and outsourcing provider. Success is mutually beneficial as it will lead to a long term contract for providing services to the client.

We have witnessed long term success especially in situations where the client appoints a point person within their company that fully understands the requirement, understands the process, and in addition frees up the time to guide the outsourced resource.

Outsourcing companies should provide the following in order to maintain the partnership:

A dedicated project manager who is always available to make sure that client needs are met and that the team’s performance is managed.

On time reporting in accordance with the client’s needs.

- Set strategic milestones with the client and weekly calendar meetings

- Have a Human Resources capacity and bench to replace or hire on demand, at no additional cost to the client. If clients are dissatisfied with the performance of one of your employees, a replacement should be brought in immediately.

- Your employees have dedicated office space, computers, phones and benefits all included in the price.

Constant updates beyond the process to see whether the client’s ROI expectations are being met.

The partnership starts with the outsourced resource becoming the client’s full time employee, enabling them to provide a streamlined representation of your company, with a company email address, and the needed time to understand your service or product. When the outsourcing service makes it their business to truly know their clients and learn their product and requirements, the relationship will truly blossom, for every interaction with the client’s prospects has a direct impact on their brand’s equity.

Proceeding with a partnership vision provides outsourcing directors, employees and business partners with aroad map for building trusted relationships and the ability to conduct successful outsourcing operations across the globe.  


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TIPS TO GROW YOUR BLOG AUDIENCE

Before we get with the steps you can take to grow your audience, let’s talk about why blogging is worth the effort:

Here are some tips to help you grow your audience without spending a dime:

#1: Promote Your Content

The best way to grow your blog audience is to promote your content.Promote every post you publish as much as possible. For example, instead of just sharing your post on social media, pin the shares of your post to the top of your Twitter profile and Facebook page.

#2: Publish on a Consistent Schedule

You know you need to publish quality content on your blog. But it’s also important to publish quality content on a consistent schedule. You don’t necessarily need to post something every day, but you should publish a new blog post at least once a week.

If readers expect a new blog post at a certain time, that will keep them on the lookout for it. They’ll know that if they go to your blog once a week, they’ll be greeted with new content. If they go back to your blog and never see new content, they probably won’t return.

#3: Offer Multiple Ways to Subscribe

You’ve likely read that growing your email list is the most important thing you can do for your business. While that’s true, email shouldn’t be the only subscription option that you offer. Not everyone wants to receive more email in their inbox, and if visitors can only subscribe via email, they likely won’t.

It may also be helpful to create a specific page on your blog that explains your subscription options. While people in the marketing industry tend to be tech-savvy, beginners might need a better explanation of the benefits of subscribing by email, RSS or a social network.

#4: Show Off More of Your Content

Visitors who enter your blog through your homepage should see lots of content options. While it may seem overwhelming, showcasing lots of content means readers will more likely find something of interest.

Ideally, you want to have a list of related posts next to and at the end of each blog post. That way, someone interested in reading more about Facebook will automatically see more of your Facebook-related content.

If your blog has a minimalist design, simply refer to related blog posts using text links throughout your content. These links should compel visitors to click through to more of your content since it relates to the current blog post.

#5: Get Content Ideas From Visitors

Want to know how to get visitors to keep coming back to your blog? Let them know that you want to create content just for them. You can do this by adding a quick survey feature to your blog.

A survey not only helps you learn more about what your visitors want, but also ensures that you won’t run out of topic ideas. And once visitors submit a topic idea, hopefully they’ll subscribe to your blog so they can see if you use their suggestion for new content.

#6: Allow Comments

There has been a trend lately to turn off comments on blogs in favor of social media engagement. Or, in some cases, blog owners do it to reduce the amount of moderation required because of spam.

However, allowing visitors to leave comments on your blog turns a site with informational articles into a community. Visitors will know they can ask the author questions and interact with other readers, making them more likely to return.

To encourage visitors to become loyal readers and members of your community, be sure to reply to comments on your blog for at least two weeks after a post has been published. After that, look for questions that you can answer in future blog posts.

Conclusion

By following the above tips and creating quality content, your blog audience should continue to grow. The key is to think of more ways to keep new visitors on your blog longer and get them to subscribe before they go.

What do you think? What tactics do you use to grow your blog audience?Please share your thoughts in the comments!

 

Landing Pages Best Practices

Landing pages can be a great benefit to any business trying to attract clients on-line. A number of on-line services offer templates for creating landing pages with proven effectiveness, while custom-made landing pages offer a personal touch.

Here we want to share some best practices to apply on your landing page.
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Landing Page Best Practices

 

1: A landing page should have a single purpose and thus a single focused message.
2: Congruence: every element of your page should be aligned conceptually with the topic and goal of the page.
3:Use video. It’s been shown to improve conversion by up to 80%.
4: Use real testimonials for authenticity.
5: Test new ideas using A/B testing. Let your customers decide which message works best for them.

 

6: Segment by traffic source. Send your PPC, email, social media, organic and banner traffic to separate landing pages for better message match and measurability (which channel performs best)
7: Show your phone number so people know you are real and can interact with you on a personal level.
8: Provide a consistent experience From ad through landing page and onto the destination site, design, messaging and tone should be consistent with the expectations your user had at the time they clicked the link/banner

 

Try your landing page now and you'll see the results in short time. Give it the chance to improve your internet presence.