There is no secret that the way people and companies make decisions has fundamentally changed with the vast use of the Internet; and search engines are now an integral part of the research and buying process. 9 out of 10 buyers say that when they’re ready to buy, they’ll find you. This why Search Engine Visibility should matter to your company!!
Also consider that:
- 93% of B2B Buyers use search to begin the buying process.
- 92.7% of companies using inbound marketing increase their traffic and lead generation. 42.2% increase lead-to-sale rate
- Only 10-12% of corporate sites are optimized for organic search
- SEO leads have a 14.6% close rate, while outbound leads (such as Direct mail or print ads) have a 1.7% close rate.
So how do I manage to get more qualified leads to first find my website and most importantly, how to capture more qualified leads?
Here are some tips that will help you:
Inbound links – Get links from other websites and blogs to help the search engines find you and understand what your web pages are about. Each link is considered as a “vote” , so get quality links.
Content is KING! – Customers are looking for information to help them choose a product or service, make sure to provide valuable content to capture their decision.
Keyword research – To be found on the Web you need to target your customers, use relevant phrases related to your business; do keyword research to find out how your customers are looking for your products and services.
Use your keywords in your web pages – Incorporate your keywords into the text, headings, links, image titles and descriptions, description meta tags and keyword meta tags of your web pages.
User friendliness – call to action Make your visitors experience helpful and encourage them to take action while navigating your website. Reduce bounce rate by creating a simple to navigate, yet informative website with contact forms, newsletter subscription, free trials, web live chat…etc.
We are experts, we love Search Engine Marketing, and we can help you, contact us!