Why online marketing?
The difference between traditional marketing and web marketing is the difference between getting attention and giving attention.
Giving attention” is answering the most important questions your customer has, quickly and easily. Target customers where they are, instead of where you think they are.
– 90% of B2B technology buyers view online video. 80% read blogs, 69% are active in social networks. (CustomerThink)
Inbound Marketing: Process of helping potential customers find your company before they are ready to buy.
Goal: Turn that early awareness into brand preference and ultimately, convert leads into revenue.
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