{"id":13878,"date":"2017-08-19T01:27:12","date_gmt":"2017-08-19T01:27:12","guid":{"rendered":"https:\/\/cxglobals.com\/?p=13878\/"},"modified":"2017-08-19T01:27:12","modified_gmt":"2017-08-19T01:27:12","slug":"arbor-outstanding-client-cxglobals","status":"publish","type":"post","link":"https:\/\/cxglobals.com\/arbor-outstanding-client-cxglobals\/","title":{"rendered":"Arbor as an Outstanding Client for CXGlobals"},"content":{"rendered":"

Arbor Networks<\/strong><\/p>\n

Arbor Networks, the security division of NETSCOUT,<\/a> is driven to protect the infrastructure and ecosystem of the internet. It is the principle upon which they were founded in 2000; and remains the common thread that runs through all that they do today. Arbor\u2019s approach is rooted in the study of network traffic. Arbor\u2019s suite of visibility, DDoS protection and advanced threat solutions provide customers with a micro view of their network enhanced by a macro view of global internet traffic and emerging threats through their ATLAS infrastructure. Sourced from more than 300 service provider customers, ATLAS delivers intelligence based on insight into approximately 1\/3 of global internet traffic. Supported by Arbor\u2019s Security Engineering & Response Team (ASERT), smart workflows and rich user context, Arbor\u2019s network insights help customers see, understand and solve the most complex and consequential security challenges facing their organizations.<\/p>\n

In mid-2016, CXGlobals was approached by Arbor\u2019s marketing team, to help build the new corporate sites for Portuguese and Spanish-speaking Latin American countries.<\/p>\n

The Problem: Need for new regional websites<\/strong><\/p>\n

As Arbor continued to expand in Latin America, they needed new websites to support this growth. The team at Arbor Networks wanted to work with a regional agency that understood the Latin American culture and that could be able to adapt, create and implement in Spanish and Portuguese.<\/p>\n

The Solution<\/strong><\/p>\n

Working together with Arbor\u2019s Marketing team, CXGlobals were able to develop three WordPress-based Websites, with a Blog and News section, and integrated with Marketo; one of the most popular Marketing Automation platforms in the market today. Along with this, CXGlobals provides monthly support for Blog article publication and website maintenance. Reporting is provided with insights of page analytics and recommendations on how to apply best practices in digital marketing.<\/p>\n

Words from the Team<\/b><\/p>\n

\u201cOur Spanish and Portuguese website project began with the evaluation of five local agencies. We certainly picked the right one! The team at CXGlobals is attentive to detail, responsive, reliable, and just a pleasure to work with!\u201d – Paula Ellis, LATAM Marketing Manager, Arbor Networks.<\/p>\n

Their Success is also Ours<\/strong><\/p>\n

Thanks to the combined effort of a clean, simple design, and easy to update platform, the Web sites managed to perform with the following metrics.<\/p>\n

Spanish Website<\/a>:<\/strong><\/p>\n

\"\"<\/p>\n

\u00b7 The site Increased the percentage of new sessions by 66% through organic traffic alone.<\/p>\n

\u00b7 A 89% goal completion increase was achieved for the Spanish website (in comparison to 2016).<\/p>\n

Portuguese Website:<\/strong><\/a><\/p>\n

\"\"<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

\u00b7 The average session duration by visitors increased by 106% over the previous year.<\/p>\n

\u00b7 There was an 11% decrease in bounce rate.<\/p>\n

\u00b7 The site achieved a 657% increase in Goal Completions compared to same period in 2016.<\/p>\n

\u00b7 There was an increase of 75% in overall number of sessions.<\/p>\n","protected":false},"excerpt":{"rendered":"

Arbor Networks Arbor Networks, the security division of NETSCOUT, is driven to protect the infrastructure and ecosystem of the internet. It is the principle upon which they were founded in 2000; and remains the common thread that runs through all that they do today. Arbor\u2019s approach is rooted in the study of network traffic. Arbor\u2019s […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nArbor as an Outstanding Client for CXGlobals | CXGlobals<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cxglobals.com\/arbor-outstanding-client-cxglobals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arbor as an Outstanding Client for CXGlobals | CXGlobals\" \/>\n<meta property=\"og:description\" content=\"Arbor Networks Arbor Networks, the security division of NETSCOUT, is driven to protect the infrastructure and ecosystem of the internet. 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