{"id":14572,"date":"2020-05-27T23:59:07","date_gmt":"2020-05-27T23:59:07","guid":{"rendered":"https:\/\/cxglobals.com\/?p=14572"},"modified":"2020-05-27T23:59:07","modified_gmt":"2020-05-27T23:59:07","slug":"content-marketing-is-the-only-marketing-right-now","status":"publish","type":"post","link":"https:\/\/cxglobals.com\/content-marketing-is-the-only-marketing-right-now\/","title":{"rendered":"Content Marketing is the Only Marketing Right Now"},"content":{"rendered":"\n

Our latest global challenges have changed social interaction and how people work, live, and consume goods and services<\/em>.<\/p>\n\n\n\n

Back in 2008, online business guru and entrepreneur Seth Godin<\/a> said, “content marketing is the only marketing left.” Ever since, this quote has been repeated by online marketers ad nauseum,<\/em> and it has been over a decade. It was a cool<\/em> thing to say as marketing models were changing when “online” became the new “mainstream,” and technology took over our lives, but our present-day landscape seems to be bringing more truth to the quote than ever.<\/p>\n\n\n\n

Social-distancing and remote work are going to become more of a norm rather than an exception for the near future. Businesses everywhere have to try to quickly adapt if they haven’t already, and those who’ve already undergone a process of marketing transformation will have to focus more time, resources, and effort marketing online.<\/p>\n\n\n\n

Younger generations rarely consume TV programming, and social-distancing is keeping people from being lured by large billboards or ads on bus shelters. But nearly everyone with internet access is consuming online content. This content can be anything: videos, ads, articles, or even memes. Attention spans may be shorter than ever, but well crafted-content is key to grasp your audiences’ interest and keep them engaged with your brand. Content marketing isn’t only the best marketing you can do; it very well may be the only one you can do right now.<\/p>\n\n\n\n

Check your strategy<\/strong><\/p>\n\n\n\n

It’s unlikely that your organization anticipated the events of 2020, so it’s entirely possible that you might have to make some adjustments to your overall content strategy. You may have to ramp up how often you post new content as well as make sure you understand what content will be most effective on which platform. You may also need some outside help to bring your content marketing maturity level up to where it should be. You can start by asking yourself a few questions about your content marketing strategy:<\/p>\n\n\n\n