{"id":1514,"date":"2013-08-26T16:13:21","date_gmt":"2013-08-26T16:13:21","guid":{"rendered":"http:\/\/www.semdrive.com\/?p=1514"},"modified":"2013-08-26T16:13:21","modified_gmt":"2013-08-26T16:13:21","slug":"pillars-of-online-marketing","status":"publish","type":"post","link":"https:\/\/cxglobals.com\/pillars-of-online-marketing\/","title":{"rendered":"Pillars of online marketing"},"content":{"rendered":"<p><strong><a href=\"http:\/\/www.semdrive.com\/wp-content\/uploads\/2013\/08\/internetmarketingimg1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1521\" title=\"Internet Marketing\" src=\"http:\/\/www.semdrive.com\/wp-content\/uploads\/2013\/08\/internetmarketingimg1.jpg\" alt=\"\" width=\"900\" height=\"250\" \/><\/a>Cr<\/strong><strong>eate st<\/strong><strong>rong relation<\/strong><strong>ships<\/strong><\/p>\n<p>Relationships: Creating strong relationship is vital for any business. Instead of constantly searching for new customers a company needs to create value for the existing customers by focusing on their needs, constantly innovating and offering quality and functional solutions.<\/p>\n<p><strong>Optimize your content for search find ability<\/strong><\/p>\n<p>Run a successful SEO implementation program, include<strong> <\/strong>popular (high search volume) or profitable (high cost per click) keywords in your website content, understand your client needs, think as a client.<\/p>\n<p><strong>Go Mobile<\/strong><\/p>\n<p>Your customers are constantly using their mobile devices to take action, do not waste money on digital marketing tools that are not mobile responsive.<\/p>\n<p><strong>Use the correct marketing channels and understand their audiences<\/strong>.<\/p>\n<p>For every channel, you will need to craft a message that will resonate with that medium\u2019s audience. Understand your audience, use info graphics and videos.<\/p>\n<p><strong>Use data sources as a strategy to improve your marketing efforts<\/strong><\/p>\n<p>If you have no clarity about what direction to go in, and what data sources to rely on, data won\u2019t improve your marketing strategy.<\/p>\n<p>Select your data sources carefully, since this will influence your decisions.<\/p>\n<p>What data sources could help me to produce content more effectively?<\/p>\n<p>For Competitor websites\u2019 demographics and traffic: Alexa and Google DoubleClick Ad Planner<\/p>\n<p>Search data for assessing interest: Google and Bing keyword tools, Wordstream, Wordtracker<\/p>\n<p>Social data for assessing interest: Twitter, Facebook, Topsy, others.<\/p>\n<p><strong>Monitor how long a specific marketing campaign takes to pay for itself<\/strong><\/p>\n<p>Do not run a campaign without measuring your goals, document every marketing effort and the ROI received, this way you will be able to identify the most profitable resources.<\/p>\n<p><strong>Have something worth selling: Whatever you are offering, it\u2019s got to be worth the price.<\/strong><\/p>\n<p>A returning customer is easier to achieved than a new customer, make sure that your clients are receiving a product or service that full fields their expectations.<\/p>\n<p><strong>Be consistent!<\/strong><strong><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Create strong relationships Relationships: Creating strong relationship is vital for any business. Instead of constantly searching for new customers a company needs to create value for the existing customers by focusing on their needs, constantly innovating and offering quality and functional solutions. Optimize your content for search find ability Run a successful SEO implementation program, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[28],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pillars of online marketing | CXGlobals<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cxglobals.com\/pillars-of-online-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pillars of online marketing | CXGlobals\" \/>\n<meta property=\"og:description\" content=\"Create strong relationships Relationships: Creating strong relationship is vital for any business. 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