{"id":15156,"date":"2020-08-28T17:46:49","date_gmt":"2020-08-28T17:46:49","guid":{"rendered":"https:\/\/cxglobals.com\/?p=15156"},"modified":"2020-08-28T19:09:14","modified_gmt":"2020-08-28T19:09:14","slug":"why-seo-is-more-relevant-than-ever-in-2020","status":"publish","type":"post","link":"https:\/\/cxglobals.com\/why-seo-is-more-relevant-than-ever-in-2020\/","title":{"rendered":"Why SEO is more relevant than ever in 2020"},"content":{"rendered":"\n

We can see it in our personal lives: human beings are online more than ever today. The COVID-19 pandemic and social distancing measures have made us work, play, and communicate from our devices at much higher rates, as many of us are choosing to stay at home as much as possible. Hopefully, it will all be over some time in the near future. Realistically, as businesses who expect to survive this period, we need to use every tool at our disposal not only to stay afloat but to stay relevant and to continue being successful.<\/p>\n\n\n\n

We’ve talked about the importance of content marketing<\/a> during these times, but today we’re going to focus on another critical aspect of building an online presence: SEO. <\/p>\n\n\n\n

The cost of not implementing SEO<\/h4>\n\n\n\n

We’ll frame this as simply as possible: implementing SEO won’t guarantee organic leads, but not implementing it will guarantee you don’t have organic traffic at all. <\/p>\n\n\n\n

A lot of companies shrug off optimizing their websites and online content because they feel SEO doesn’t do much. While there is some truth to their perspective (SEO isn’t a magic tactic that automatically delivers online leads), it’s flawed in thinking they can do without it. Without SEO, your website cannot be indexed by web crawlers, meaning that no one will find your business’ website organically (by searching for keywords on Google or other search engines). This means that overlooking SEO is handicapping your website and closing off a very important avenue of traffic. <\/p>\n\n\n\n

Make sure your website optimization is up-to-date and that any content you are publishing from your website is also optimized for maximum organic effectiveness. Furthermore, note that SEO is not just about increasing website traffic; it’s about increasing qualified traffic. <\/p>\n\n\n\n

The content you choose to publish goes hand-in-hand with SEO effectiveness<\/h4>\n\n\n\n

You’ve probably heard many different stories about business during the COVID-19 pandemic. Some businesses have thrived, rapidly adapting to the conditions and learning how to deliver their services and products with massive success without having to depend on physical interactions and locations. But many other business are seriously struggling, unable to find a quick path to adapt to the times and demands of a socially-distanced economy. <\/p>\n\n\n\n

While it’s not exactly simple for some companies to adapt to a business model that relies on online sales and service, those that can<\/em> should be doing everything in their power to enable this. From a digital marketing perspective, marketing SEO-ready content that is relevant and of interest to your target audience. To ensure your content marketing and SEO are on-point in this regard, it should follow at least one of the following suggestions:<\/p>\n\n\n\n