{"id":15216,"date":"2020-10-23T18:59:21","date_gmt":"2020-10-23T18:59:21","guid":{"rendered":"https:\/\/cxglobals.com\/?p=15216"},"modified":"2020-10-23T18:59:23","modified_gmt":"2020-10-23T18:59:23","slug":"5-top-marketing-trends-for-2021","status":"publish","type":"post","link":"https:\/\/cxglobals.com\/5-top-marketing-trends-for-2021\/","title":{"rendered":"5 Top Marketing Trends for 2021"},"content":{"rendered":"We’re right in the middle of the final quarter of 2020, a year wrought with\nsignificant challenges for all of us. It’s no surprise that many are looking\nforward to the new year with new opportunities and hopes that it is a positive and constructive year.\n\n\n\nWe’ve studied Deloitte Insights’ Global Marketing Trends 2021<\/a> to give you a few insights of our own on what the panorama looks like for digital marketing next year with these 5 top marketing trends for 2021.\n\n\n

1. Confidence<\/h3>\n\n\nConfidence for consumers, investors, executives, and business owners alike\nsuffered a blow in early 2020 because of lockdowns, health concerns, and\ngeneral economic uncertainty. This led to a loss of confidence (from 55% to\n35%) among executives and CEOs in their ability to drive strategic impact in\ntheir companies.\n\n\n\nHowever, consumers have gained more confidence in their trusted brands\nbecause of their response to the pandemic and how they’ve adapted their\nbusiness models. In 2021, businesses that responded quickly to changes and\nadapted to their customer’s needs will greatly benefit from having driven\nconsumer confidence and loyalty when things were most uncertain and stressful.\n\n\n\nRecommendations: Loyalty and rewards programs, reaffirming, and hopeful messaging that displays empathy and humanity. <\/span><\/em>\n\n\n

2. Purpose<\/h3>\n\n\nWith uncertainty being a stubborn resident in our lives lately, customers\nneed to identify and connect on a deeper level with the brands they purchase. In this sense, we are still in the experience economy, but those experiences are now more closely tied to finding meaning and purpose in our day-to-day lives, including the brands we interact with.\n\n\n\nBrands that have a defined purpose and show a willingness to help their\nemployees, customers, and communities rise from their challenges will flourish when things normalize, so it’s important to make our value propositions and outwards initiatives impactful in ways that go beyond aiming to grow your bottom line. Brands that cared in 2020 will be remembered in 2021.\n\n\n\nRecommendations: social outreach initiatives, community responsibility programs, employee benefits, sustainability programs. <\/span><\/em>\n\n\n

3. Agility<\/h3>\n\n\nAgile marketing strategies aren’t new, but they are what may save your\nmarketing in 2021. We have to be realistic; we will likely face a recession\nwhich will require us to be innovative, imaginative, and resourceful to\nnavigate the murky waters. Agile marketing strategies help you achieve just\nthat.\n\n\n\nRecommendations: Invest in agile methodologies and strategies, reward innovation, be open to completely rethink your approach to marketing as well as your business model.<\/span><\/em>\n\n\n

4. Cooperation<\/h2>\n\n\nOne rising trend is how we’re moving away from the individualistic mindset that dominated most of the last two decades and towards a more\ncommunity-oriented, cooperative\/collaborative philosophy in work, life, and business. For the first time in a long time, the entire world faces the same major challenge, leading to a realization that we are all in this together. Companies have joined forces to innovate for the customers, people have joined forces to help their community, and in a world where we are socially distant, ideas are bringing us closer than ever before. Look for like-minded companies that can collaborate with your business, be it for innovation or overcoming a common challenge.\n\n\n\nRecommendations: Collaborative projects, cooperative innovation, partnering to build new solutions.<\/span><\/em>\n\n\n

5. Transformation<\/h3>\n\n\nWe’ve been talking about transformation for years. It’s no longer optional;\nit’s a business imperative. Leveraging technology and innovation to navigate an ever-evolving and rapidly-changing business landscape is the only way to ensure a future for your company. There’s no sense in delaying it; the time to kickstart your business’ marketing transformation is now. This will not only open the doors to the vast landscape that is digital business, it will also help you create jobs and find new talent for your company that can bring it into a digital, data-centric future.\n\n\n\nRecommendations: Design new talent models, start or revamp marketing transformation strategies, embrace rising trends and new technology.<\/span><\/em>\n\nNeed help with a marketing strategy for 2021? We can start that conversation today<\/a>.\n\n","protected":false},"excerpt":{"rendered":"

We’re right in the middle of the final quarter of 2020, a year wrought with significant challenges for all of us. It’s no surprise that many are looking forward to the new year with new opportunities and hopes that it is a positive and constructive year. We’ve studied Deloitte Insights’ Global Marketing Trends 2021 to […]<\/p>\n","protected":false},"author":2,"featured_media":15221,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25,28,75,91,27,74,37],"tags":[137,33,112,134,135,136],"yoast_head":"\n5 Top Marketing Trends for 2021 | CXGlobals<\/title>\n<meta name=\"description\" content=\"2020 is almost over and it is time to start looking towards a new year with new opportunites; here are our 5 top marketing trends for 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cxglobals.com\/5-top-marketing-trends-for-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Top Marketing Trends for 2021 | CXGlobals\" \/>\n<meta property=\"og:description\" content=\"2020 is almost over and it is time to start looking towards a new year with new opportunites; 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