{"id":6900,"date":"2017-01-23T03:27:37","date_gmt":"2017-01-23T03:27:37","guid":{"rendered":"https:\/\/cxglobals.com\/?p=6900"},"modified":"2017-01-23T03:27:37","modified_gmt":"2017-01-23T03:27:37","slug":"3-quick-actionable-steps-better-connection-audience","status":"publish","type":"post","link":"https:\/\/cxglobals.com\/3-quick-actionable-steps-better-connection-audience\/","title":{"rendered":"3 Quick Actionable Steps for a Better Connection with your Audience"},"content":{"rendered":"<p>On today\u2019s fast paced global information sharing era, differentiation will make a difference when it comes to optimizing customer acquisition.\u00a0 Having an\u00a0<strong><em>Unique Value<\/em><\/strong> for your existing customer base to retain them and sell them more, is as critical as being able to transmit that same message to your potential new customers doing research online.<\/p>\n<p>When they are ready to buy, they will find a provider, whether is your company or your competitor; so here are some <strong><em>actionable steps<\/em><\/strong> that will help you improve your overall digital customer experience and attract more qualified leads.<\/p>\n<h2>1-\u00a0\u00a0\u00a0\u00a0 Start by Creating a Great Unique Value Proposition<\/h2>\n<ul>\n<li><strong>Know your Markets<\/strong>: Identify your market segments and your targeted persona; this if very important when determining the message to be transmitted, as it needs to be aligned their needs.<\/li>\n<li><strong>Define Value Experience:<\/strong> Effectiveness of your value proposition depends on gathering your real customers\u2019 feedback; they will reinforce the things you are doing well and will help you improve understand better things you may need to improve.<\/li>\n<li><strong>Offerings Mix: <\/strong>Leveraging your proven value of expertise within your targeted market truly will create a more robust relationship with your audience<\/li>\n<li>\u00a0<strong>Assess the Benefits:<\/strong> Always try to show as clearly as possible to your audience how your offering deliver clear customer value; specially if you are targeting a very competitive market with your products and\/or services.<\/li>\n<li><strong>Back it all up!:<\/strong> Credibility of your offerings and great service are key for your reputation.\u00a0 Display your certifications, competencies and most importantly, real customer\u2019s testimonials; remember that your existing customers are the greatest advocates of your deliverables.<\/li>\n<\/ul>\n<h2>2-\u00a0\u00a0\u00a0\u00a0 Adapt to all Mobile Devices<\/h2>\n<p><strong>Fully Responsive Designs:\u00a0 <\/strong>Ensure your website is Fully Responsive and is optimized for all mobile devices as today\u2019s customers spend more time than ever searching on these devices.<\/p>\n<p>Consumers expect a seamless and consistent experience in ALL devices and ALL platforms; therefore, when designing your Corporate website or any Collateral Digital Material always have a as priority your huge audience using mobile devices and in many cases fixed devices of all sizes; from small handheld phones to extended size computer screens to oversized television or projector screens.<\/p>\n<p>The most important thing to consider when hiring an agency to redesign your corporate website is to understand the functionality!\u00a0 Look and feel are important as it will allow your customer base and audience in general, to be able to connect with your brand; however, to truly drive traffic down to the bottom of the sales funnel; always make functionally your top priority.<\/p>\n<h2>3-\u00a0\u00a0\u00a0\u00a0 Leverage the AIDA Model to Drive Action!<\/h2>\n<p>Provide guidance to ensure website architecture convinces visitors to navigate site thoroughly by using all content elements. Guidance will ensure landing pages\u2019 answers visitors\u2019 questions, resolves objections, explains benefits and value of the offer, and provides overall security and confidence<\/p>\n<p>Here are some initiatives to implement\u00a0 the AIDA for Sales Promotion<\/p>\n<h3>Attention:<\/h3>\n<ul>\n<li>Articles<\/li>\n<li>Webinars<\/li>\n<li>Paid Advertising<\/li>\n<li>Search Engine Optimizatio<\/li>\n<\/ul>\n<h3>Interest:<\/h3>\n<ul>\n<li>Web Content<\/li>\n<li>Newsletter<\/li>\n<li>Email Campaigns<\/li>\n<li>Social Media \u2013 Blogs<\/li>\n<\/ul>\n<h3>Desire:<\/h3>\n<ul>\n<li>White Papers<\/li>\n<li>eBooks<\/li>\n<li>Brochures<\/li>\n<li>Microsites<\/li>\n<\/ul>\n<h3>Action:<\/h3>\n<ul>\n<li>Case Studies<\/li>\n<li>Testimonials<\/li>\n<li>Datasheets<\/li>\n<li>E-Learning<\/li>\n<li>Call to Action Buttons.<\/li>\n<\/ul>\n<p>The AIDA model identifies the cognitive stages an individual goes through during the buying process<\/p>\n<h2>Conclusion<\/h2>\n<p>Understanding your Audience will always be your primary focus; keep in mind that as technology changes, your customer mindset will also evolve and to stay in top of the game, your Digital Marketing Initiatives are to be equally dynamic!<\/p>\n<p>We are here to help you grow your business with effective Digital Marketing campaigns; <em><strong><a href=\"\/?page_id=5618\">contact us through the following link<\/a><\/strong><\/em>, and we can gladly set up a discovery call!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On today\u2019s fast paced global information sharing era, differentiation will make a difference when it comes to optimizing customer acquisition.\u00a0 Having an\u00a0Unique Value for your existing customer base to retain them and sell them more, is as critical as being able to transmit that same message to your potential new customers doing research online. When [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[28,21,26,74,30,17,29],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Quick Actionable Steps for a Better Connection with your Audience | CXGlobals<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cxglobals.com\/3-quick-actionable-steps-better-connection-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Quick Actionable Steps for a Better Connection with your Audience | CXGlobals\" \/>\n<meta property=\"og:description\" content=\"On today\u2019s fast paced global information sharing era, differentiation will make a difference when it comes to optimizing customer acquisition.\u00a0 Having an\u00a0Unique Value for your existing customer base to retain them and sell them more, is as critical as being able to transmit that same message to your potential new customers doing research online. When [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cxglobals.com\/3-quick-actionable-steps-better-connection-audience\/\" \/>\n<meta property=\"og:site_name\" content=\"CXGlobals\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cxglobals\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-23T03:27:37+00:00\" \/>\n<meta name=\"author\" content=\"Andr\u00e9s Chavarr\u00eda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andr\u00e9s Chavarr\u00eda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cxglobals.com\/3-quick-actionable-steps-better-connection-audience\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cxglobals.com\/3-quick-actionable-steps-better-connection-audience\/\"},\"author\":{\"name\":\"Andr\u00e9s Chavarr\u00eda\",\"@id\":\"https:\/\/cxglobals.com\/#\/schema\/person\/a65b8ee6203b17da2a4f517d20f32c17\"},\"headline\":\"3 Quick Actionable Steps for a Better Connection with your Audience\",\"datePublished\":\"2017-01-23T03:27:37+00:00\",\"dateModified\":\"2017-01-23T03:27:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cxglobals.com\/3-quick-actionable-steps-better-connection-audience\/\"},\"wordCount\":612,\"publisher\":{\"@id\":\"https:\/\/cxglobals.com\/#organization\"},\"articleSection\":[\"Digital Marketing\",\"Outsourcing\",\"SEO\",\"Social Marketing\",\"Social Media\",\"Web Design\",\"Web Design and Development\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cxglobals.com\/3-quick-actionable-steps-better-connection-audience\/\",\"url\":\"https:\/\/cxglobals.com\/3-quick-actionable-steps-better-connection-audience\/\",\"name\":\"3 Quick Actionable Steps for a Better Connection with your Audience | CXGlobals\",\"isPartOf\":{\"@id\":\"https:\/\/cxglobals.com\/#website\"},\"datePublished\":\"2017-01-23T03:27:37+00:00\",\"dateModified\":\"2017-01-23T03:27:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/cxglobals.com\/3-quick-actionable-steps-better-connection-audience\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cxglobals.com\/3-quick-actionable-steps-better-connection-audience\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cxglobals.com\/3-quick-actionable-steps-better-connection-audience\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cxglobals.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Quick Actionable Steps for a Better Connection with your Audience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cxglobals.com\/#website\",\"url\":\"https:\/\/cxglobals.com\/\",\"name\":\"CXGlobals\",\"description\":\"Digital Marketing for Technology Companies Worldwide\",\"publisher\":{\"@id\":\"https:\/\/cxglobals.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cxglobals.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cxglobals.com\/#organization\",\"name\":\"CXGlobals\",\"url\":\"https:\/\/cxglobals.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cxglobals.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cxglobals.com\/wp-content\/uploads\/2020\/07\/Asset-1.svg\",\"contentUrl\":\"https:\/\/cxglobals.com\/wp-content\/uploads\/2020\/07\/Asset-1.svg\",\"width\":128.85,\"height\":34.78,\"caption\":\"CXGlobals\"},\"image\":{\"@id\":\"https:\/\/cxglobals.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/cxglobals\/\",\"https:\/\/www.instagram.com\/cxglobals\/\",\"https:\/\/www.linkedin.com\/company\/cxglobals\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/cxglobals.com\/#\/schema\/person\/a65b8ee6203b17da2a4f517d20f32c17\",\"name\":\"Andr\u00e9s Chavarr\u00eda\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cxglobals.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/266d8169531aff3d1295cb83e297ebdf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/266d8169531aff3d1295cb83e297ebdf?s=96&d=mm&r=g\",\"caption\":\"Andr\u00e9s Chavarr\u00eda\"},\"url\":\"https:\/\/cxglobals.com\/author\/andres_cxgs\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 Quick Actionable Steps for a Better Connection with your Audience | CXGlobals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cxglobals.com\/3-quick-actionable-steps-better-connection-audience\/","og_locale":"en_US","og_type":"article","og_title":"3 Quick Actionable Steps for a Better Connection with your Audience | CXGlobals","og_description":"On today\u2019s fast paced global information sharing era, differentiation will make a difference when it comes to optimizing customer acquisition.\u00a0 Having an\u00a0Unique Value for your existing customer base to retain them and sell them more, is as critical as being able to transmit that same message to your potential new customers doing research online. When [&hellip;]","og_url":"https:\/\/cxglobals.com\/3-quick-actionable-steps-better-connection-audience\/","og_site_name":"CXGlobals","article_publisher":"https:\/\/www.facebook.com\/cxglobals\/","article_published_time":"2017-01-23T03:27:37+00:00","author":"Andr\u00e9s Chavarr\u00eda","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Andr\u00e9s Chavarr\u00eda","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cxglobals.com\/3-quick-actionable-steps-better-connection-audience\/#article","isPartOf":{"@id":"https:\/\/cxglobals.com\/3-quick-actionable-steps-better-connection-audience\/"},"author":{"name":"Andr\u00e9s Chavarr\u00eda","@id":"https:\/\/cxglobals.com\/#\/schema\/person\/a65b8ee6203b17da2a4f517d20f32c17"},"headline":"3 Quick Actionable Steps for a Better Connection with your Audience","datePublished":"2017-01-23T03:27:37+00:00","dateModified":"2017-01-23T03:27:37+00:00","mainEntityOfPage":{"@id":"https:\/\/cxglobals.com\/3-quick-actionable-steps-better-connection-audience\/"},"wordCount":612,"publisher":{"@id":"https:\/\/cxglobals.com\/#organization"},"articleSection":["Digital Marketing","Outsourcing","SEO","Social Marketing","Social Media","Web Design","Web Design and Development"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/cxglobals.com\/3-quick-actionable-steps-better-connection-audience\/","url":"https:\/\/cxglobals.com\/3-quick-actionable-steps-better-connection-audience\/","name":"3 Quick Actionable Steps for a Better Connection with your Audience | CXGlobals","isPartOf":{"@id":"https:\/\/cxglobals.com\/#website"},"datePublished":"2017-01-23T03:27:37+00:00","dateModified":"2017-01-23T03:27:37+00:00","breadcrumb":{"@id":"https:\/\/cxglobals.com\/3-quick-actionable-steps-better-connection-audience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cxglobals.com\/3-quick-actionable-steps-better-connection-audience\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/cxglobals.com\/3-quick-actionable-steps-better-connection-audience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cxglobals.com\/"},{"@type":"ListItem","position":2,"name":"3 Quick Actionable Steps for a Better Connection with your Audience"}]},{"@type":"WebSite","@id":"https:\/\/cxglobals.com\/#website","url":"https:\/\/cxglobals.com\/","name":"CXGlobals","description":"Digital Marketing for Technology Companies Worldwide","publisher":{"@id":"https:\/\/cxglobals.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cxglobals.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cxglobals.com\/#organization","name":"CXGlobals","url":"https:\/\/cxglobals.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cxglobals.com\/#\/schema\/logo\/image\/","url":"https:\/\/cxglobals.com\/wp-content\/uploads\/2020\/07\/Asset-1.svg","contentUrl":"https:\/\/cxglobals.com\/wp-content\/uploads\/2020\/07\/Asset-1.svg","width":128.85,"height":34.78,"caption":"CXGlobals"},"image":{"@id":"https:\/\/cxglobals.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/cxglobals\/","https:\/\/www.instagram.com\/cxglobals\/","https:\/\/www.linkedin.com\/company\/cxglobals"]},{"@type":"Person","@id":"https:\/\/cxglobals.com\/#\/schema\/person\/a65b8ee6203b17da2a4f517d20f32c17","name":"Andr\u00e9s Chavarr\u00eda","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cxglobals.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/266d8169531aff3d1295cb83e297ebdf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/266d8169531aff3d1295cb83e297ebdf?s=96&d=mm&r=g","caption":"Andr\u00e9s Chavarr\u00eda"},"url":"https:\/\/cxglobals.com\/author\/andres_cxgs\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/cxglobals.com\/wp-json\/wp\/v2\/posts\/6900"}],"collection":[{"href":"https:\/\/cxglobals.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cxglobals.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cxglobals.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cxglobals.com\/wp-json\/wp\/v2\/comments?post=6900"}],"version-history":[{"count":0,"href":"https:\/\/cxglobals.com\/wp-json\/wp\/v2\/posts\/6900\/revisions"}],"wp:attachment":[{"href":"https:\/\/cxglobals.com\/wp-json\/wp\/v2\/media?parent=6900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cxglobals.com\/wp-json\/wp\/v2\/categories?post=6900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cxglobals.com\/wp-json\/wp\/v2\/tags?post=6900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}