Ideas for B2B tech marketers.
Practical thinking on channel marketing, demand generation, content, SEO, analytics and AI — written by the people who run our programs.
Why B2B Tech CMOs Need Marketing Accountability Now
Your team is busier than ever. So why is leadership asking if marketing is working?
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What SAP’s Autonomous Enterprise Means For SAP Marketing
SAP’s latest Sapphire announcement around the Autonomous Enterprise signals more than another wave of enterprise automation. It signals a broader shift in how organizations will…
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Marketing Strategy Must Catch Up With AI Business Execution
SAP’s latest perspective on AI-driven business execution makes one thing clear: AI is no longer a future investment and has become an operational necessity.
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Smarter Demand Generation: Why Lead Nurturing is Key to Pipeline Growth
In B2B technology, demand generation has long been measured by one thing: volume.
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Why Most SAP Partners Waste Their Development Funds (And How to Turn Them Into Pipeline)
For SAP partners, Development Funds available through the SAP Partner Benefits Catalog represent a significant opportunity to accelerate growth.
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SEO for AI: 5 Reasons Why You Can’t Overlook It in 2026
For years, SEO meant optimizing for Google’s traditional search engine results pages. But in 2025 and heading into 2026, AI-powered search experiences — including conversational…
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Why Lead Nurturing Matters More Than Lead Capturing in 2026
For years, B2B technology marketing has been driven by one primary goal: capture as many leads as possible. More form fills. More names. More volume.
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The Future Ahead: What’s Coming for B2B Tech Marketing in 2026
If 2025 was the year of AI adoption, analytics integration, and evolving buyer journeys, then 2026 will be the year these forces converge into something bigger: a smarter, more…
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AI Prompts: 5 Mistakes B2B Tech Marketers Make When Writing Them
Artificial Intelligence (AI) has become one of the most valuable tools in modern marketing—especially for B2B tech companies. From generating content ideas to analyzing data and…
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Content Marketing in 2025: What’s Changed and What’s Coming for B2B Tech
In B2B tech, content marketing has always been central to communicating and creating connections. It builds credibility, educates buyers, and nurtures leads through long and…
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AI and Automation: Winning Back Time and Using It Wisely
Modern marketing teams are expected to do more with less. Campaigns need to move faster, content needs to be more personalized, and insights must be available in real time…
Read articleNo Filters: 5 Reasons Why Analytics Are Critical For Marketing Through Disruption
When markets shift, budgets tighten, and buyer behavior changes overnight, there’s no room for guesswork in marketing. For B2B tech companies, disruption is a constant reality. In…
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Why Verticalized Content Is The Future of B2B Marketing
In an era of information overload and shrinking attention spans, one-size-fits-all marketing just doesn’t cut it—especially in B2B tech.
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Keep Calm and Keep At It: Your Marketing Investments are Key During Economic Uncertainty
Economic slowdowns bring uncertainty—and with it, hard decisions about where to allocate resources. In the B2B tech space, it’s common for companies to scrutinize budgets and…
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Cutting Through the Noise: Winning in the Age of Content Saturation with Insight-Driven Strategy
In the B2B tech space, content is everywhere—and that’s the problem.
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Kickstart 2025: 3 Actionable Marketing Insights For Q1
As the new year begins, B2B tech firms have a golden opportunity to set the tone for success in 2025. With Q1 often defining the trajectory for the rest of the year, having a…
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Wrapping Up 2024 and Gearing Up for 2025: A Message to Our B2B Tech Partners
As 2024 draws to a close, we at CXG want to take a moment to reflect on an incredible year, express our gratitude, and look ahead to the opportunities awaiting us in 2025. This…
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7 Ways to Leverage AI and SEO Analytics to Improve Brand Visibility
In the competitive world of digital marketing, staying ahead means harnessing the most powerful tools available. Artificial Intelligence (AI) and SEO analytics have become…
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Content Marketing 101: Crafting Enticing Success Stories
One extremely useful format for creating content is compelling success stories and case studies that highlight your company’s strengths. A success story is a powerful tool in…
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OpenAI’s O110: Exploring Key Features and Advancements in AI
OpenAI continues to push the boundaries of artificial intelligence, and its latest model, O110, introduces groundbreaking features that are set to transform various industries…
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Content Strategy: 20 Questions To Ask Yourself About Your Content
It’s hard to stand out among many similar companies and competitors. But image, messaging, and content are key to staying ahead of the curve. As a marketing manager, it’s your…
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Metaverse Era: Top Internet Trends for the Next Decade
As we venture deeper into the digital age, the concept of the Metaverse has captured the imagination of technologists, businesses, and consumers alike. However, the future of the…
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SAP Sapphire Orlando 2024: A Third Year of Innovation and Insights
As SAP Sapphire Orlando 2024 concludes, we’re excited to share our experiences and key takeaways from this remarkable event. This year marks CXGlobal’s third consecutive…
Read articleEmbracing AI Technology: Enhancing Productivity Ethically and Creatively in the Workplace
It’s no secret that Artificial intelligence (AI) has rapidly become a transformative force, reshaping industries and redefining the modern workplace. Despite its vast potential…
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5 Tips to Start Your Q1 2024 Digital Marketing On the Right Foot
The first quarter is a pivotal time for B2B technology companies. It sets the trajectory for the year’s marketing efforts. In a landscape constantly shaped by evolving trends and…
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We Need To Talk About the Disconnect Between CEOs and CMOs
Business success hinges on various factors, but a robust partnership between the CEO and the Chief Marketing Officer (CMO) is paramount. Despite many recognizing the potential of…
Read articleContent Marketing Metrics That Matter: Navigating the Numbers for Success
Content marketing is all about numbers. From the number of subscribers on your mailing list to the volume of shares you get when you post new content – metrics are what marketers…
Read articleLeveraging AI for Content Discovery in 2023
What can B2B marketers do to make their content stand out in a sea of overwhelming amounts of information?
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The Basics Behind a Functional Corporate Website for B2B organizations
Creating a successful corporate website is crucial in our modern business environment. A website is often the first impression a potential customer has of your company, so it’s…
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An Intuitive Content Marketing Checklist to Get Your Gears Started
The beginning of the year often means the start of many new marketing initiatives, which will inevitably need marketable content to make them effective. However, it’s not uncommon…
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The Art of the B2B Value Proposition
We see value propositions every day. Some are memorable, but most are fleeting. As a central component of your brand’s image and reach, the effort and thought put into creating…
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The Digital Marketer’s Guide to B2B Brand Development
It’s been a while since we’ve talked about branding, and in our current marketing environment, there’s a lot more to consider when thinking about brand development or rebranding…
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The Digital Marketer’s Guide to Social Selling
Social Selling is one of the most important trending topics in digital marketing media right now. 10 years ago, social media was just starting to become a mainstream feature in…
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5 Expert Tips for End-of-Year B2B Holiday Marketing
For B2C companies, the approach to holiday marketing can be pretty straightforward: liven up your image with Christmas cheer, launch anticipated new products, and offer older…
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How to approach an SEO link building strategy
Link building is a crucial part of any successful SEO strategy, but it is often the most misunderstood. Link building is a key factor in your website’s search engine ranking, so it…
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Q4 B2B Marketing: Where to focus your efforts
The last three months of the year are upon us and many companies wonder what their best approach to this time of the year is in terms of marketing. With several holidays and…
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The Marketing Director’s Guide to Social Media in 2021
Every marketing executive out there knows that social media is an inevitable part of their business’ marketing strategy. A lot of what we do today revolves around and is diffused…
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5 Mistakes that Affect B2B Marketing Effectiveness
At CXGlobals we like to talk about everything the digital marketing industry does right and how we can help you improve your brand’s online effectiveness. But it’s also important…
Read articleThe Top Content Marketing Trends of 2021
We’re all glad to leave 2020 in the past and look towards a more predictable and less challenging future. 2020 reshaped marketing as buyer trends veered completely towards…
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Talking to CMOs about Agile marketing
Your marketing team likely understands how adopting an Agile methodology is a key step in transforming your marketing strategy; you’re CMO might not be completely on board, though…
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5 Top Marketing Trends for 2021
We’re right in the middle of the final quarter of 2020, a year wrought with significant challenges for all of us. It’s no surprise that many are looking forward to the new year…
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Improving the effectiveness of PPC advertising for B2B companies
For B2C companies, PPC is a lot more straightforward. For B2B companies, there’s a lot more to unpack.
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Why SEO is more relevant than ever in 2020
We can see it in our personal lives: human beings are online more than ever today. The COVID-19 pandemic and social distancing measures have made us work, play, and communicate…
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Marketing during the Pandemic: 5 Key Priorities
Learning to adapt to disruptive, unexpected changes, has been the defining challenge of 2020 for small businesses and enterprises alike. While the world has certainly not stopped…
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Content Marketing is the Only Marketing Right Now
Our latest global challenges have changed social interaction and how people work, live, and consume goods and services .
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Marketing Transformation: Now more than ever
Recent global events have made one thing clear: digital transformation means survival. Businesses that can run remotely, in the cloud, online, and 100% digital can endure when a…
Read article7 Critical Actions to Consider for Successful Rebranding
Rebranding should not come as a light exercise or an easy decision. It goes beyond altering your corporate look and feel or updating your logo. Your brand isn’t just your image…
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4 Ways to Boost your B2B Social Media Marketing
Social media channels are constantly flooded with B2C marketing for everything from fried chicken sandwiches to oddball products from Wish. It seems B2C marketing is all too easy…
Read articleRebranding: Looking Beyond ROI
Rebranding is one of the most significant changes a business can undergo. It represents a major shift in how a company presents itself and how the audience will perceive it from…
Read articleSAP announces a 3-year partnership with Microsoft: Why you should care
SAP and Microsoft recently announced they had signed a three-year partnership to help simplify the process for SAP customers to bring their data to the cloud. The industry is abuzz…
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Fake News Filters: Spotting misinformation
The advent of the internet brought with it incredible advancements in technology, communication, and the global economy, but with it also ushered in a long list of challenges that…
Read articleYes, Email Marketing is Still Relevant
With so much going on with social media and PPC campaigns, is marketing via email still an effective tool?
Read article#MSInspire: How Digitally-Enabled is your business?
Microsoft Inspire 2018 was a massive event, bringing together thousands of partners from the whole Microsoft ecosystem to exchange ideas, discover innovation, and build new…
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The Most Common Website Problems That Affect Businesses
Your company’s website is it’s most important online sales asset, period. If you expect to create any sort of value for your company through your website, you need to make sure…
Read article5 Ways How PPC Can Help Your Business
It wasn’t too long ago when SEO was the solution that every digital marketing agency was pushing for. An entire online culture was built around the concept of Search Engine…
Read articleWhy Social Media is Good for Business
When the Internet came, it changed business forever. Email changed the speed and rate of communication between all parties involved; then came the ability to purchase, trade, and…
Read articleCXGlobals’ Growing Partner Channel
Building a brand online takes more than just setting up a website and a few social media accounts. It requires a dedicated strategy, careful execution, and continuous monitoring…
Read articleA letter to our Partners in our 10th anniversary
“The achievements of an organization are the results of the combined efforts of every individual that is part of it. Celebrating our ten-year anniversary is a milestone achievement…
Read articleDigitalStride: A Marketing Solution for The Digital Era
The Internet is a fantastic tool to find new business, especially for Technology companies. But many companies find it challenging to reach out to a significant online audience and…
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