Put every dollar of your partner funding to work.
CXGS plans, claims and runs co-marketing programs for Microsoft and SAP partners. One senior team takes your funds from eligibility to approved claim to pipeline report, every quarter.
Two ecosystems. One team that knows both.
Microsoft and SAP set aside real budget every year to help partners market their solutions. Most of it goes unused: the rules are detailed, the deadlines are tight, and nobody owns the process. We do.
DigitalStride, end to end.
We scope campaigns around your Microsoft solution areas, handle the paperwork and run the program through to reporting.
- What you're eligible for this year
- Campaign plan and budget built on the program rules
- Proof of execution packaged for submission
- Results report tied to pipeline
Partner Benefits Catalog, activated.
We map your PartnerEdge entitlements to campaigns that support SAP's priorities and your own sales targets.
- Entitlement review and activation plan
- Co-branded campaigns aligned to SAP messaging
- Evidence pack ready for audit and renewal
- Quarterly reviews with your SAP contacts
The same team delivers every part of the program.
Use these inside a funded program, or on their own. Either way you get one plan, one team and one report.
Practical AI for marketing and sales teams.
Assistants that answer buyers' questions, workflows that cut campaign production time, and scoring that tells sales who to call next. Connected to your CRM and measured like everything else.
- Custom AI assistants
- Lead scoring
- Microsoft 365 Copilot & Azure AI
Campaigns built for long, committee-led deals.
- Account-based marketing
- Paid media & search
- Buying-group nurture
Messaging your sales team will actually use.
- Positioning
- Case studies & video
- Sales enablement
Websites that load fast and convert.
- Websites
- Landing pages
- Easy-to-edit CMS
Reporting that shows what actually worked.
- Attribution
- CRM dashboards
- Tracking set-up
Your time zone, your language.
A team across North America, Central America and Europe, close enough to your sales team to work their hours.
USA
Headquarters and program leadership
Eastern Time · EnglishMexico
Campaign execution and bilingual content
Central Time · Spanish, EnglishCosta Rica
Campaign operations, web and analytics
Central Time · Spanish, EnglishBrazil
Clients and partner programs in Brazil
Brasília Time · Portuguese, EnglishItaly
EMEA clients and SAP programs
Central European Time · Italian, EnglishIdeas for B2B tech marketers.
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Read articleTell us which programs you're in. We'll show you what they can fund.
Microsoft, SAP or both: share your partner programs and what you need this year. A senior member of the team replies within one business day.