CXGS plans, claims and runs co-marketing programs for Microsoft and SAP partners — so DigitalStride and Partner Benefits Catalog funds become qualified pipeline instead of expiring at quarter close.
Most B2B tech marketing stalls in the handoffs — strategy with one agency, media with another, reporting with nobody. CXGS runs the full program in-house: planning, creative, campaigns, web and measurement, delivered by people who have worked inside the Microsoft and SAP partner ecosystems for more than eighteen years.
We keep the team deliberately senior. The people who scope your program are the people who run it — and every quarter ends with a number your finance team recognizes.
Pick one or combine them. Either way you get a single plan, a single team and a single report — not five vendors to coordinate.
We take DigitalStride and Partner Benefits Catalog programs from eligibility to proof of execution — scoping the plan, preparing the claims, running the campaigns and packaging the evidence your vendor asks for. Your partner team gets the pipeline without the paperwork.
Read the playbookWe design and build AI that earns its keep: assistants that answer buyers' questions, workflows that cut campaign production time, and scoring that tells sales who to call next. Connected to your CRM and measured like everything else we do.
See the approachAccount-based programs, paid media, nurture and search, designed around buying groups and multi-quarter evaluations — and measured on opportunities created, not form fills.
See the approachPositioning, thought leadership, case studies and sales enablement — written for the people evaluating your solution and the sellers who have to explain it.
See the approachCorporate sites, landing pages and partner portals on modern stacks — with analytics and accessibility built in from day one, and a CMS your marketing team can run without a developer.
See the approachAttribution, dashboards and CRM hygiene across Salesforce, HubSpot and Dynamics — reconciled with finance, so leadership sees one honest view of marketing's contribution to pipeline.
See the approach
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Read articleOur team spans North America, Central America and Europe — close enough to your sales team to work their hours, in their language.
Headquarters
North American clients, partner strategy and program leadership.
Eastern Time · EnglishNearshore delivery
Campaign execution and bilingual content for the Americas.
Central Time · Spanish, EnglishNearshore delivery
Campaign operations, web development and analytics.
Central Time · Spanish, EnglishEurope
EMEA clients and SAP partner programs across the region.
Central European Time · Italian, English"CXGS treats our co-marketing budget like it's their own. Every quarter closes with numbers we can defend to the board."VP Partner Marketing SAP partner · placeholder, replace with real attribution
Tell us what you're working on — a channel program, AI, demand generation, content, web or analytics. A senior member of the team will reply within one business day.