We are well past the age where social media was considered a secondary media platform. Social media is here to stay and dominates our interaction with other people, businesses, and the world. According to Forbes, there are 3.8 billion active social media users in the world right now; ignoring that market simply isn’t an option.
The ability to reach out and engage directly with a targeted audience means you can skip the traditional marketing paths and go after your potential buyers on the platforms they’re using for daily communication.