Gear up for organic growth and buy-in for paid exposure.

90% of B2B purchase research is done through online resources before contacting a vendor.

Online purchase research gives potential buyers many advantages. They can easily filter information and evaluate vendors without wasting too much time or resources, and they can compare their options instantly. This agility has changed the way we execute B2B sales and marketing. Organizations need to update their methods and learn how to generate demand for themselves through online marketing channels.

CXGS helps B2B organizations build brand awareness through demand generation tactics aligned with your conversion goals. Through the use of inbound and outbound marketing activities, we design effective strategies that broaden the reach of your brand and message. Our demand generation strategies align your marketing efforts with your sales team to deliver results.

Inbound and
Outbound Marketing

How CXGS can help

Organic Traffic and
Generation (SEO)

Bringing visitors to your website through search engines requires careful content planning and technical optimization tactics. Your organic audience is your digital strategy’s most essential and cost-effective asset, and organic leads yield the highest ROI in digital marketing and sales. Start with an assessment and customized SEO analysis and report, and we’ll then implement on-page and off-page SEO tactics across your website.

Pay Per Click
Campaign Management

Investing in a paid advertising campaign yields targeted results with a properly executed strategy and comprehensive management. Pay Per Click goes beyond paid advertising; it’s an effective conversion system. Discover your best opportunities to maximize on a keyword strategy and aim ads directly at specific audiences to convert nurtured leads.


One of the oldest tactics in the playbook is still a powerful marketing tool today. Your mailing list is a daily-use digital asset, making it a versatile point of contact. The marketing automation capabilities of email tools are a great way to contact your potential customers through newsletters, promotions, or event announcements. We’ll help you build a strategy, create digital assets, and manage your campaign to crack through the untapped potential in your email listings.

The R.A.C.E. Framework

Demand generation applied across each phase of our methodology.


SEM tactics improve visibility, search engine friendliness, and rankings.


Demand gen is full of quick wins to gain on digital marketing goals.


Nurturing your leads through effective funneling accelerates conversion rate.


Be present through the entire purchasing lifecycle.

Control demand for your brand.
Expand traffic, discover leads, and improve your rankings.

Develop a winning brand now.