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Latest Articles

February 28, 2020
7 Critical Actions to Consider for Successful Rebranding

Rebranding should not come as a light exercise or an easy decision. It goes beyond altering your corporate look and feel or updating your logo. Your brand isn't just your image; your brand tells your audience what you stand for and deeply influences their feelings about your organization. There's a lot of psychology involved in […]

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February 28, 2020
7 Critical Actions to Consider for Successful Rebranding

Rebranding should not come as a light exercise or an easy decision. It goes beyond altering your corporate look and feel or updating your logo. Your brand isn't just your image; your brand tells your audience what you stand for and deeply influences their feelings about your organization. There's a lot of psychology involved in […]

Read More
January 16, 2020
4 Ways to Boost your B2B Social Media Marketing

In 2020, the B2B social media economy will become more relevant than ever. Here are a few ways you can improve your approach to take advantage of this dynamic playing field.

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November 22, 2019
Rebranding: Looking Beyond ROI

Is rebranding worth the investment? The benefits might go much further than just ROI Rebranding is one of the most significant changes a business can undergo. It represents a major shift in how a company presents itself and how the audience will perceive it from that point forward. A rebrand can be massively successful, reinvigorating […]

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November 12, 2019
SAP announces a 3-year partnership with Microsoft: Why you should care

SAP and Microsoft recently announced they had signed a three-year partnership to help simplify the process for SAP customers to bring their data to the cloud. The industry is abuzz about it, but what does it really mean for you? “What does this new partnership between SAP and Microsoft mean for me? Why should I […]

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September 19, 2019
Fake News Filters: Spotting misinformation

How do we filter out fake news and misleading information in the vast ocean of the internet? The advent of the internet brought with it incredible advancements in technology, communication, and the global economy, but with it also ushered in a long list of challenges that were previously unknown to us as a society. Identity […]

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August 29, 2019
Yes, Email Marketing is Still Relevant

With so much going on with social media and PPC campaigns, is marketing via email still an effective tool? Email marketing is as old as email itself. This thought can often lead us to think that it's a dated, if not obsolete tactic. But just as TV and newspaper ads are still running today, this […]

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