In 2020, the B2B social media economy will become more relevant than ever. Here are a few ways you can improve your approach to take advantage of this dynamic playing field.
Is rebranding worth the investment? The benefits might go much further than just ROI Rebranding is one of the most significant changes a business can undergo. It represents a major shift in how a company presents itself and how the audience will perceive it from that point forward. A rebrand can be massively successful, reinvigorating […]
SAP and Microsoft recently announced they had signed a three-year partnership to help simplify the process for SAP customers to bring their data to the cloud. The industry is abuzz about it, but what does it really mean for you? “What does this new partnership between SAP and Microsoft mean for me? Why should I […]
How do we filter out fake news and misleading information in the vast ocean of the internet? The advent of the internet brought with it incredible advancements in technology, communication, and the global economy, but with it also ushered in a long list of challenges that were previously unknown to us as a society. Identity […]
With so much going on with social media and PPC campaigns, is marketing via email still an effective tool? Email marketing is as old as email itself. This thought can often lead us to think that it's a dated, if not obsolete tactic. But just as TV and newspaper ads are still running today, this […]
Experience Economy 101 Before getting into the nitty-gritty of competing in the experience economy, let's take a quick history lesson. Since the dawn of man, the economy has existed in one form or another. The first time a caveman exchanged a sharpened rock for a mammoth steak, trade was born. When we discovered food could […]