Your co-marketing funds, fully put to work.
Microsoft and SAP set aside real budget every year to help partners market their solutions. Most partners never use all of it — the rules are detailed, the deadlines are tight and nobody owns the process. We do.
Why partner marketing funds go unused.
Vendor co-marketing programs reward partners who plan ahead, follow the rules and prove what they delivered. That's a lot to ask of a partner team whose real job is selling. So the budget sits there until the deadline passes.
- Eligibility and funding rules vary by program, tier and region.
- Activities usually need approval before any money is spent.
- Claims need proof of execution in the format the vendor expects.
- Results have to be reported back to keep future funding flowing.
Two ecosystems. One team that knows both.
Most agencies specialize in one vendor, or neither. We run Microsoft and SAP programs side by side, which matters when your business sells into both.
DigitalStride, end to end.
We scope campaigns around your Microsoft solution areas, handle the paperwork and run the program through to reporting.
- Review of what you're eligible for this year
- Campaign plan and budget built around the program rules
- Creative, media, landing pages and nurture
- Proof of execution packaged for submission
- Results report tied to pipeline
SAP
Partner Benefits Catalog, activated.
We map your PartnerEdge entitlements to campaigns that support SAP's priorities and your own sales targets.
- Entitlement review and activation plan
- Co-branded campaigns aligned to SAP messaging
- Account-based programs by industry
- Evidence pack ready for audit and renewal
- Quarterly reviews with your SAP contacts
Four steps, repeated every quarter.
Built to run as a cycle, so next quarter starts from data rather than from scratch.
Review
We look at your recent activity and entitlements to see what funding is available to you.
Plan
We build a campaign plan around the funds, the vendor's priorities and your sales goals, ready for approval.
Run
Creative, media, web and nurture, delivered by one team and tracked on one dashboard.
Prove
Proof of execution and a pipeline report your finance team and your vendor will both accept.
What partners usually ask us.
Do we need to be a certain partner level?
Eligibility depends on your program, tier and region, and it changes over time. We'll review what you qualify for today, and what it would take to unlock more.
Our funds expire soon. Is it too late?
Often not. Tell us your deadline when you get in touch and we'll tell you honestly what's realistic in the time left.
Can you work alongside our existing agency?
Yes. Some partners hand us the whole program; others keep their creative agency and use us for planning, claims and reporting. We'll fit around what already works.
Do you work with partners outside the US?
Yes. Our team works from the USA, Mexico, Costa Rica and Italy, in English, Spanish and Italian.
Put your co-marketing funds to work.
Tell us which Microsoft or SAP programs you're part of and what you want to achieve. A senior member of the team will reply within one business day.