The Most Common Website Problems That Affect Business

The Most Common Website Problems That Affect Businesses

Your company’s website is it’s most important online sales asset, period. If you expect to create any sort of value for your company through your website, you need to make sure it’s armed for the task.

Bounce Rate is the indicator that shows you how many people are leaving your website after seeing a single page. When your bounce rate is high, it means visitors aren’t liking what they are seeing or aren’t finding what they’re looking for in your website, even though your company might actually provide what they need. If your visitors are bouncing, your website may have problems related to one or more of these categories:

In this blog, we want to take an in-depth look into the most common website issues affecting businesses all around the globe:

Design

Clean, responsive, and visually-appealing design is indispensable for a corporate website. Your visitors need to like what they see first and foremost before you can start expecting them to provide you with their information. Design problems can range from unappealing or outdated visual design to issues with the website’s internal structure. Poor design can result in slow loading time, confusing navigation, and altogether failing to capture leads or even keep visitors interested in staying. Some of the most common website design problems out there are:

Content

A visually-appealing website will keep your visitors interested for only a short period of time if your content isn’t up to standards. We like to say that “Content is King” because content is the answer to your public’s questions. Content is your online sales pitch; you don’t have a face-to-face interaction with your visitors, so whatever they read on your website has to convince them to take the next step. Content also needs to fulfill certain standards so that search engines can find it. As important as content is, it’s probably the area where many business websites are weakest.  Some common content issues are:

Optimization

So, your website’s look and feel are modern and intuitive, and you regularly add relevant content, but you’re still not getting enough organic visits. You may have missed out on a critical step: SEO.

SEO used to be seen as an afterthought, but nowadays optimization is considered a minimum requirement for search engines to give your website any sort of attention. SEO needs to be taken into consideration from the very first steps of content design. Keywords need to be researched, strategized, and implemented with a tactical approach. Overall, SEO is not an overly complicated process, but you need to know what you're doing to get it right. Common SEO issues are:

Lead Capturing

Lead capturing is the science of funneling a lead through your website content a towards them giving you their information to start the sales process. There both front-end and back-end characteristics of lead capturing optimization. A well-designed information flow, strong Calls to Action (CTAs), and comprehensive contact forms are all part of the front-end aspect of lead-capturing. Behind the curtains, the lead funnel needs to be able to notify your sales team and get them to act quickly. Some of the most common website problems relating to the lead capturing process are:

If you are experiencing any of the most common website issues that affect business, you may need some expert advice. Contact our team to find out how your website can improve and become a powerful sales asset for your company.

3 Quick Actionable Steps for a Better Connection with your Audience

On today’s fast paced global information sharing era, differentiation will make a difference when it comes to optimizing customer acquisition.  Having an Unique Value for your existing customer base to retain them and sell them more, is as critical as being able to transmit that same message to your potential new customers doing research online.

When they are ready to buy, they will find a provider, whether is your company or your competitor; so here are some actionable steps that will help you improve your overall digital customer experience and attract more qualified leads.

1-     Start by Creating a Great Unique Value Proposition

2-     Adapt to all Mobile Devices

Fully Responsive Designs:  Ensure your website is Fully Responsive and is optimized for all mobile devices as today’s customers spend more time than ever searching on these devices.

Consumers expect a seamless and consistent experience in ALL devices and ALL platforms; therefore, when designing your Corporate website or any Collateral Digital Material always have a as priority your huge audience using mobile devices and in many cases fixed devices of all sizes; from small handheld phones to extended size computer screens to oversized television or projector screens.

The most important thing to consider when hiring an agency to redesign your corporate website is to understand the functionality!  Look and feel are important as it will allow your customer base and audience in general, to be able to connect with your brand; however, to truly drive traffic down to the bottom of the sales funnel; always make functionally your top priority.

3-     Leverage the AIDA Model to Drive Action!

Provide guidance to ensure website architecture convinces visitors to navigate site thoroughly by using all content elements. Guidance will ensure landing pages’ answers visitors’ questions, resolves objections, explains benefits and value of the offer, and provides overall security and confidence

Here are some initiatives to implement  the AIDA for Sales Promotion

Attention:

Interest:

Desire:

Action:

The AIDA model identifies the cognitive stages an individual goes through during the buying process

Conclusion

Understanding your Audience will always be your primary focus; keep in mind that as technology changes, your customer mindset will also evolve and to stay in top of the game, your Digital Marketing Initiatives are to be equally dynamic!

We are here to help you grow your business with effective Digital Marketing campaigns; contact us through the following link, and we can gladly set up a discovery call!

 

5 Reasons To Get A Website in 2017

Why Your Company Should Get a Website Right Now

In our field of digital marketing we see a ton of websites. The good, the bad and the ugly. While there isn’t a whole lot worse than a really bad website, there is one thing – having no website at all. We’ve seen impressive websites for companies as big as they get, and great websites for as small as they come, such as landscaping and photography. Big or small – here are 5 solid reasons why you should get a website in 2016:

Connection

One of the most important aspects your company can provide to its consumers is being available at all times – websites do that since the Internet is 24 hours a day. Not all people are active, or interested in your business from 9am-5pm. Your competitors are online. Your audience is online. You need to be there too. Simple ways to connect, such as a contact form for people to fill out can be the difference between you and your competitors.

Impression

Your appearance can say a million words. Personally, I value a company that has a visually appealing website. When I see they have put effort into making their website look great, my attention is captured. Actually, more often than not, I remember them and value them over their competitors.

Knowledge

A website can be an excellent tool for your company to prove you have knowledge of your product or service. According to BlogHer, 81% of U.S. online consumers trust information and advice from blogs. Also, InsideView states Business to Business (B2B) marketers who use blogs generate 67% more leads than those that do not. These statistics clearly show that having a blog can be beneficial to you and your company, and a great place to share your expertise.

Selling

Having a website can be the key to more sales, especially if you have a great product or service. Even if you don’t want or have the need for eCommerce on your site, simple things such as an email list or newsletter sign up can lead to a potential sale.

Credibility

Having a website can validate what you do and help to prove who you are to potential clients and partners. If you haven’t had the opportunity to meet with a potential client, partner or customer this can be your chance to create a visual representation of who your company is and helps boost your brand within a matter of seconds.

For all these reasons and more, it’s time to look into creating a website for your company. Your audience is out there, use this simple tool to connect with them, impress them, show them your expertise, help increase sales, and build your credibility!


 

Ready to get started? Let us improve your online presence! Contact us for a free quote!

4 Stages to Create or Redesign your Website with an Agency

While it is important to complement all of your Digital Marketing efforts with a crisp and appealing website, not every firm or company knows exactly where or how to get started when it comes to create or redesign their website. Sure, to hire a Web Development Agency is part of the formula, but understanding the process, what parts are involved and most important, having clear goals determined from day one, will help take your web development project to the next level.

I'd like to show you how we break down our deliverables in 4 stages that will help any business to create or redesign their Web assets. Let's Begin!

1.Discovery Phase

The foundations of your site. During this stage, web development teams are eager to know about your business, understand it, and begin to provide you with great ideas to make it even better. These efforts help you, the stakeholder, to take action towards complying with what you need to kick off the project.

An initial consultation is highly recommended. This gives the chance to most involved parties to interact and to "break the ice".

This initial approach doesn't have to be on a specific way for it work, as technology helps us with tools like Google Apps (which uses Hangouts) or Office 365  (which has Skype for Business) to communicate with clients anywhere in the world. Depending also on the needs of the project, an onsite visit is an excellent way to have everyone interact.

During this stage, there's a series of deliverables that need to be given to the agency in order to proceed. It can change from project to project, but this is the general list of what's required to start your project:

You can also download this cheat sheet with what needs to be gathered prior to redesign or create your website

While certainly not all of this has to be delivered at once, the sooner, the better! The faster you get this information rolling to your Web Development Team, the quicker you can launch your new site.

Your Web Dev team will then engage in to researching, planning and scheduling the different deliverables for your review, as well as to research, plan and schedule the project towards its launch.

2. Creative Phase

inoveport1

Web Development for http://inovelive.com.br

Here's where the real fun begins! This is one of the most engaging parts of redesign or create your website, as this is where all the ideas start translating into tangible deliverables.

In order to provide you with a design to review and approve, web development teams first wireframe all of their ideas, to make sure the latest user experience (UX) best practices are being implemented throughout the design. This will not only help set strong bases to whatever design element will be included, but also provides an added value to your website, as clients will be more willing to interact with your content, rather than your competition's.

After the wireframing stage, your team will start to build your website's mockupwhich will statically show you how the site will look, once visual design principles are applied, typically on a staging platform. We use InVision as the staging platform and it works amazing for us and our clients!

Based on these mockups, you'll provide feedback to your team so they can start polishing that awesome site in no time!

3. Development Phase

Now that you have in place the goals, materials, and you have approved the mockups for your site, the team will go ahead and develop that design into code. It's time for the developers to get the best out of their skills, and collaborate towards bringing the site to life.

Blog-7It depends on the requirements that you have agreed upon with your agency, but typically this stage starts with developing into HTML and CSS the design. This includes making the site adaptable to mobile devices so that people can consume your content on the go as well.

At CXGlobals, we like to offer the capability to our clients to be able to maintain and modify their websites using a content management system such as WordPress, which allows you to be able to make changes visually, creating dynamic content and having an SEO friendly conversion machine with very limited coding skills!

Additional features such as your blog setup, events calendar or even contact forms are implemented as well throughout this stage.

4. Launch Phase

emazzanti

WordPress Multisite Network for http://www.emazzanti.net

 

 

 

This is one of the most exciting moments in every single project. This is where you get to see your site and actually have a sense of the final production version. As the last stages we've covered, there are a few steps to follow in order to comply with this last phase.

There is a Quality Assurance (QA) session and a Client Revision prior to deploying to the final hosting server. During these stages, you have the chance to test drive your website (usually on your Web Dev's hosting) and see it interact as well on mobile devices as a whole. By this stage, the modifications are minimal as the project complies with your business goals and audience goals already.

Once your blessing to the project is given, the team will have to migrate your site to a hosting environment that is suitable for your needs and the overall site performance. If you've gotten to this point and have no idea where to host your website, Siteground has one of the most amazing hosting platforms for WordPress Sites and Godaddy, with their award winning customer service, are one of the best options around when it comes to Shared Hosting.

Finally, a Signoff Training is due, so that you can verify and continue to work on your site as your business continues to scale. Make sure that you have the appropriate people from your company on it, so that they can help improve the site as well.

Next Steps

Now that you are familiar with how smooth your website creation or redesign should be, it's time for you to go ahead and get started by getting professional help from your desired agency. If you don't have one yet, our team at CXGlobals is ready to quote and set up this process for you.

Were these tips helpful? Let us know your thoughts in the comments section below!

Did your website get hit by Google's Mobilegeddon?

MobilegeddonAfter the buzz caused by Google's announcement about the launch of its new algorithm that affects the positioning of websites on mobile device searches, the question is what was the real impact on your business after April 21, 2015?

Google confirmed through a post on its blog that the update would have the following effects:

- It will affect website ranking in mobile searches only.
- It will impact mobile search results in all languages, worldwide.
- It applies to individual pages rather than entire websites.

Also, Google stated that the impact of this new algorithm will not be immediate, and that it may take a week or more before the effects of "Mobilegeddon" start to appear.

So if you got hit, do not panic. Yes; if the pages of your website were not mobile-friendly, you'll see a significant decrease in traffic coming from mobile device, but once you address that issue Google will automatically begin to crawl and index your pages again. So it's not that complicated, but in today's market landscape it's definitely vital to implement a responsive web design on every page of your website as soon as possible.

Responsive web design officially a critical SEO factor

Google mobile responsive designIn a historic, game-changing move, Google announced that on April 21st they will release a new version of their algorithm that weighs mobile-friendliness more heavily as a ranking factor. Google has always hinted the importance of mobile-friendliness for organic ranking, but now they are using the phrase “significant impact in our search results” with an exact date, so responsive web design becomes urgent and imperative; we can expect complying sites to see a dramatic boost in organic rankings, especially on mobile search results but also for desktop queries.

Besides using your Webmaster Tools account to review mobile issues across your website, Google has a neat online tool to test if your page has a mobile-friendly design.

Did you pass the test? If not, we can help!

Content strategy: The first thing you should think of when desigining or redesigning a website

Nine out of ten times, the biggest hurdle we have to overcome when engaged in a web design (or redesign) project is content. It is all too common for us to have a website designed, developed and ready to go, only to have content playing catch up for days, weeks and even months.

Content is also the single most important and underestimated part of any effective website. You know what they say: content is king.

Regardless of how good looking, search engine optimized, responsive, call-to-action-packed your site is, it won't matter if your content isn't clear, concise, engaging, and impactful. Creating this level of quality content isn't something that should be rushed or assigned to the office intern. It has to be planned and carefully thought out. Not only will this result in a more effective, engaging website, but it will also make the web development process much quicker and efficient.

Treating content as an afterthought will limit our ability to make good design decisions and our sites will fail to achieve their goals.

What is content strategy?

Having a content strategy for your new or redesigned site simply means approaching content production with a concrete plan, and not leaving it as a secondary, last-minute item to check off a list. It can be as simple as setting a few minutes aside at the beginning of the project to really think about what content needs to be produced and who will be in charge of it; or as complex as a company-wide strategy that will involve several departments.

Ultimately, the result will be the same: high-quality content that will provide a better, more engaging experience for your website users. Also, a much more efficient, fluid web development process and even a learning experience for a company's staff, in which they'll end up with a better understanding of your audience and your site's purpose.

Content first?

In an effort to avoid the common pitfalls of undermining the importance of content, a content-first approach to web design is quickly gaining traction in the industry.

The reason that poor content strategy is such a consistent source of headaches for any web designer or digital marketing agency, and the reason it keeps happening over and over again, is because clients that are beginning to get involved in a web design project are usually not as aware of this issue as the web developers and project managers that have already had this experience one too many times.

The way to counteract that is by diving head first into the problem. That is, content-first. This doesn't necessarily mean that every last word and image that will go on the site needs to be 100% done before the design process begins; but rather that content should be a first priority and a solid plan should be established and in motion by the time design begins.

These are just a handful of the benefits of approaching content production with a strategy in mind and as a first priority in the project:

What happens when content is not given the importance it deserves?

Let's face it: even if content is left as an afterthought, if you're desigining or redesigining your website, you're going to have to produce content one way or the other, sooner or later.

With this in mind, and considering that content is the main reason your clients or potential clients are visiting your site in the first place, it makes all the sense in the world to make an effort and approach content with a solid strategy early on. The extra time and work put into it will pay off many times over during the course of the project and you'll end up with a much better, more effective website to show for it.

The Advantages of Vertical Scrolling vs Full-Screen sites

Full-screen sites are generally designed to show the content above the fold – like a book or a magazine, with the content displayed on a fixed size or resolution – and transitions are needed in order to navigate through the content (like page turns). On the other hand, with scrolling sites the content is overflown vertically and must be scrolled.

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Sample full-screen site: http://www.tatchies.com/

Sample scrolling site: http://www.qzwei.com/

 

Mobile displays

Nowadays people access the web everywhere, using mobile devices. The touchscreen is a great technology to navigate across websites but unfortunately doesn’t play well for full-screen sites. Meanwhile, the vertical gesture on a touchscreen made scrolling sites a unique and excellent alternative for smartphones and tablets.

mobilesites-on-phone

 

 

 

 

 

 

Different screen sizes or resolutions

browser

In the past you could design sites for a 1024 x 768 monitor and be relatively sure that it would look the same across most of the computers. In today’s environment this is no longer the case. A web developer can tell you that any good-coded site will adjust pixel per pixel on a large screen monitor, but as soon as the browser’s width and height starts changing it can quickly become very difficult to make the content look good across the different dimensions. In opposition, on scrolling sites the content adapts perfectly to a vertical environment, allowing the site to have variable heights.

 

It took some time for scrolling sites to become the best choice regarding functionality, but the adaptability of the content to the different mobile and desktop dimensions is the best way to generate the visual impact that every business should be aiming for.

Why Mobile Responsiveness is a Paramount for your Business

The world of digital marketing is ever-evolving, and as it changes, it is of the utmost importance that your company modify its strategy in accordance with the newest and most practical changes. One such change that can make a huge difference in the effectiveness of your online marketing plan is mobile responsiveness.

 

What exactly is mobile responsiveness?

In lame man’s terms, mobile responsiveness is your page’s ability to adapt to a variety of devices without losing ease of navigation. Essentially, a mobile responsive page will have no issues being viewed on a desktop, IPad or any type of cellphone found on the market.

How does Mobile Responsiveness impact your sales and your company’s reputation?


A mobile responsive site has a multitude of potential advantages to offer your company, primarily accessibility and ease of viewing your message. In case you were not aware, half of your viewers are likely to use a mobile device to view your page. Obviously, your potential to sell increases greatly if you are able to bring your call to action to your customers in a way that is best suited to their viewing preference.
Mobile responsiveness means no more awkward websites that require massive scrolling efforts and using the old “pinch and expand” method. With mobile responsiveness, your website will not only be available but will also provide your customers with a user-friendly experience custom-tailored to their device. You not only reach more people, but you show your customer’s from the start that you value their time and interest in your company. From the start of your relationship, you have demonstrated excellence in customer service.
How Does Mobile Responsiveness help my bottom line?


Mobile Responsiveness has the potential to have a great economic impact on a company for a variety of reasons. Primarily, the increase of traffic is good for your sales, as is the increase in customer-satisfaction from the first moment of contact with the website. Additionally, if you are not utilizing a mobile responsive site, the impact is clear; you are missing out on more than half of your possible cliental.

Mobile Responsive Is The New Way To Go.

 

Internet has revolutionized the way we do almost anything. We do banking, read news, learn and even go to meetings via the internet. Any process that can be send over via a mobile device or a computer, has the potential to be changed transported to web. Reading the newspaper just became a matter of waking up and connecting to your mobile device or pc. When was the last time you had to print something? Smartphones make it easy to access data without having to bring the paper with you everywhere. When was the last time you had to make an International call? Computer and mobile applications like Skype, Viber, Whatsapp to make their daily communications instantaneous and free . People dont have to go all the way home or try to find a way to se how they can get their hands on a computer with and internet connection in order to find what they are looking for. 70% of online searches nowadays are done through a phone. People use google, facebook, twitter, web-based applications to do everything.

Responsive web design is exacly what it says. Elements inside the website responding and adapting to the modifications in screen or browser size texts changing, Elements are rearanged within the screen.

Reasons why you should not have mobile responsive website:

1) You dont depend on a website to stay in business

2) Your websites has specific functions and is designed for goals that are not intended for people accessing it in mobile phones.

3) Your clients dont have smartphones

As you may have thought, those three nets dont usually catch much fish.

In order for websites to maintain up to speed with the current revolution that is mobile, they must adapt their websites to fit into any screen size. Users will get frustrated at websites that make them zoom into every little part of the website that they need to access. They will leave instantly if they cant find what they are looking for. There are 3 ways in which you can make a website for mobile. Create a mobile version, instead of www.semdrive.com the url would be m.semdrive.com. Create a mobile application for smartphone that users can download to access your website directly on their from their homescreen inside their phone. Third, make a responsive web desined site.

Mobile websites. usually suffer from SEO problems because the site has exactly the same content as the normal website. This is content duplicity and google and other search engines hate double content and will the website lower than others. Mobile pay-per-click networks target applications for their advertising and mobile websites are not part of those networks, they have their own content advertising networks. Screen sizes for mobile sites will always vary and since they are not responsive, your website will never look the same on all phone, some may look distorted or the buttons may be unclickable. What some people do is create a mobile website for each different mobile phone with different size screen, if you do this google will probably ignore you all the way through.

Mobile apps instead of a website. Mobile apps will be good for web applications that best serve the purposes of users utilizing the app on their evveryday life. This will work for sites like: newspapers, search engines, weather sites, blogs, etc. If mobile users dont have a reason to check your website atleast once a day this is probably not your best option.

Mobile responsive web design is the way to go. Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering and size images on each device.