Marketing during the covid-19 pandemic
SAP and Microsoft recently announced they had signed a three-year partnership to help simplify the process for SAP customers to bring their data to the cloud. The industry is abuzz about it, but what does it really mean for you?
“What does this new partnership between SAP and Microsoft mean for me? Why should I care?”
In this day and age, where cloud computing is the gold standard for many businesses, an all-too-common complaint from SAP customers has been that it can be challenging to move from SAP’s on-premise model to remotely hosted services. This partnership aims to change that.
The new partnership between SAP and Microsoft will bundle SAP cloud services with what they’re calling the Embrace. This will help clients run operations hosted at remote servers, supported by SAP’s flagship S/4HANA database. The goal is to allow SAP customers to more easily migrate from their existing on-premises models into the cloud by simplifying the migration to SAP S/4HANA and SAP Cloud Platform on Microsoft Azure.
So, what this means for SAP customers is that moving to the cloud is about to get a lot easier, faster, and less expensive. It will also provide new and exciting opportunities to both SAP service providers and partners, Microsoft partners, and cloud service providers.
As part of the agreement, Microsoft will resell components of SAP Cloud Platform alongside Azure. It will reduce the complexity and minimize costs for customers as they move to SAP S/4HANA in the cloud. While the partnership strengthens SAP’s relationship with Microsoft and its Azure cloud division and positions Microsoft as SAP’s preferred partner for cloud solutions, Embrace will also work with Google and Amazon Web Services to provide customers with flexibility for their business solutions.
Here are a few key takeaways about the new partnership between SAP and Microsoft and the benefits that Embrace offers:
This partnership between SAP and Microsoft is a powerful indicator that the entire cloud business is maturing and reaching new levels of power and sophistication. With cloud computing becoming more important than ever before, this new partnership provides a unique opportunity for you to take advantage of the power of these solutions and move your data and services to the cloud to poise your business to improve your existing offerings and poise yourself to take advantage of future opportunities.
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