(541) 754-3010
info@cxglobals.com

October 18, 2017

How to Improve Business to Business Communication

Article by: maria-cxglobals
Categories:

A full marketing strategy should be your cornerstone and a priority to help increasing leads and turning your brand into an industry influencer. Organizations that manage Business to Business (B2B) communications behave than companies that sell directly to the consumer or individual customers; therefore, your approach should be focused on the industry’s best practices and current trends.

These 5 tips will provide you with useful strategies you can implement today to transform your B2B marketing.

 

  1. Publish Testimonials

A recent study shows that 62% of companies use testimonials on their website or any marketing event. Most of the B2B buyers make purchases after reading a recommendation. Your customer’s decisions may be affected by trust issues, so we advice you to leverage any customer testimonial available so you can provide and extra peace of mind when your customers are ready to engage. Transparency is the key to any purchasing decision.

 

  1. Provide an Excellent Customer Experience

The way you approach your potential customers can be critical on B2B messaging. This means that you need a strong Social Media presence more and more now days, avoiding potential clients never reaching your company. Business to Customer approach has a different angle, their results are more underwhelmed. A successful B2B company understands current and potential client’s demands and is always developing a relationship of trust.

 

  1. Get Better Traffic by Constantly Blogging

Inform and communicate what you can do. Increase the traffic of your online channels with blogging and attract prospects providing them with interesting data. You may be surprised that 62% of B2B companies that blog generate more leads per month compared with those who don´t.  Also, 43% of bloggers have acquired a client from their blog strategy. Make sure to target your content, this way you will attract those companies that are really interested in your products and services.

 

  1. Webinars and Seminars

Expose your company providing conferences and approach to those that are more likely to research online videos. Millenials  tend to value more online conferences or explanatory graphics. Communicate about what your company can offer as an added value, do it with your own voice and be a useful resource of information for the upcoming generations.

  1. Leverage Your LinkedIn Profile

It has been stated the importance of Social Media presence, and for B2B industries it is mandatory to have a compelling LinkedIn profile. 1 out of every 3-business people has a profile on this platform and 45% of LinkedIn content readers, are C-Level Executives, Managers, etc. Boost this Social Media platform to leverage your marketing strategy and generate more potential leads easier than other social media channels related to B2B.

 

Get in Touch with CXGlobals and Build a Stronger B2B Strategy Today!   

Next Steps? 
Talk to Our Experts

We are ready to help! Let´s start growing your business 
SCHEDULE A CALL

Recent Posts

The Most Common Website Problems That Affect Business

The Most Common Website Problems That Affect Businesses Your company’s website is it’s most important online sales asset, period. If you expect to create any sort of value for your company through your website, you need to make sure it’s armed for the task. Bounce Rate is the indicator that shows you how many people […]

Read More
5 Ways How PPC Can Help Your Business

It wasn't too long ago when SEO was the solution that every digital marketing agency was pushing for. An entire online culture was built around the concept of Search Engine Optimization and how to get your website to crawl up the rankings and make it to Google's front pages. Nowadays, SEO has become more of […]

Read More
Why Social Media is Good for Business

5 Reasons Why Social Media is Good for Business When the Internet came, it changed business forever. Email changed the speed and rate of communication between all parties involved; then came the ability to purchase, trade, and sell goods and services online; the relationship between the internet and business has been growing steadily since. Social Media […]

Read More

Next Steps? 
Talk to Our Experts

We are ready to help! Let´s start growing your business 
SCHEDULE A CALL

About Us

CXGlobals delivers world-class creative and strategic solutions across digital marketing platforms. Our audience-first approach means that every idea is grounded in a deep strategic understanding of the target audience and lives in the media most relevant to them.
+1 (888) 612-6018
envelope-ophone-square linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram