A full marketing strategy should be your cornerstone and a priority to help increasing leads and turning your brand into an industry influencer. Organizations that manage Business to Business (B2B) communications behave than companies that sell directly to the consumer or individual customers; therefore, your approach should be focused on the industry’s best practices and current trends.
These 5 tips will provide you with useful strategies you can implement today to transform your B2B marketing.
- Publish Testimonials
A recent study shows that 62% of companies use testimonials on their website or any marketing event. Most of the B2B buyers make purchases after reading a recommendation. Your customer’s decisions may be affected by trust issues, so we advice you to leverage any customer testimonial available so you can provide and extra peace of mind when your customers are ready to engage. Transparency is the key to any purchasing decision.
- Provide an Excellent Customer Experience
The way you approach your potential customers can be critical on B2B messaging. This means that you need a strong Social Media presence more and more now days, avoiding potential clients never reaching your company. Business to Customer approach has a different angle, their results are more underwhelmed. A successful B2B company understands current and potential client’s demands and is always developing a relationship of trust.
- Get Better Traffic by Constantly Blogging
Inform and communicate what you can do. Increase the traffic of your online channels with blogging and attract prospects providing them with interesting data. You may be surprised that 62% of B2B companies that blog generate more leads per month compared with those who don´t. Also, 43% of bloggers have acquired a client from their blog strategy. Make sure to target your content, this way you will attract those companies that are really interested in your products and services.
- Webinars and Seminars
Expose your company providing conferences and approach to those that are more likely to research online videos. Millenials tend to value more online conferences or explanatory graphics. Communicate about what your company can offer as an added value, do it with your own voice and be a useful resource of information for the upcoming generations.
- Leverage Your LinkedIn Profile
It has been stated the importance of Social Media presence, and for B2B industries it is mandatory to have a compelling LinkedIn profile. 1 out of every 3-business people has a profile on this platform and 45% of LinkedIn content readers, are C-Level Executives, Managers, etc. Boost this Social Media platform to leverage your marketing strategy and generate more potential leads easier than other social media channels related to B2B.
Get in Touch with CXGlobals and Build a Stronger B2B Strategy Today!
