The world of digital marketing is ever-evolving, and as it changes, it is of the utmost importance that your company modify its strategy in accordance with the newest and most practical changes. One such change that can make a huge difference in the effectiveness of your online marketing plan is mobile responsiveness.
What exactly is mobile responsiveness?
In lame man’s terms, mobile responsiveness is your page’s ability to adapt to a variety of devices without losing ease of navigation. Essentially, a mobile responsive page will have no issues being viewed on a desktop, IPad or any type of cellphone found on the market.
How does Mobile Responsiveness impact your sales and your company’s reputation?
A mobile responsive site has a multitude of potential advantages to offer your company, primarily accessibility and ease of viewing your message. In case you were not aware, half of your viewers are likely to use a mobile device to view your page. Obviously, your potential to sell increases greatly if you are able to bring your call to action to your customers in a way that is best suited to their viewing preference.
Mobile responsiveness means no more awkward websites that require massive scrolling efforts and using the old “pinch and expand” method. With mobile responsiveness, your website will not only be available but will also provide your customers with a user-friendly experience custom-tailored to their device. You not only reach more people, but you show your customer’s from the start that you value their time and interest in your company. From the start of your relationship, you have demonstrated excellence in customer service.
How Does Mobile Responsiveness help my bottom line?
Mobile Responsiveness has the potential to have a great economic impact on a company for a variety of reasons. Primarily, the increase of traffic is good for your sales, as is the increase in customer-satisfaction from the first moment of contact with the website. Additionally, if you are not utilizing a mobile responsive site, the impact is clear; you are missing out on more than half of your possible cliental.
